| Effectively follows format and components prescribed in the assignment description |
| Does not follow format or display components called for in assignment | Marginally follows format and components called for in assignment | Includes some components and follows format somewhat | Includes most components and follows format reasonably well | Includes all components and follows format reasonably well | Includes all components and follows format quite well |
| 0points | 1points | 2points | 3points | 4points | 5points |
| Focuses on proposing and selling ideas and concepts and not just fact presentation |
| Does not effectively promote and sell ideas and concepts. | Most of the document displays facts in the style of a report, with only minimal selling and proposing of ideas and concepts. | Some of the document displays facts in the style of a report, combined with some selling and proposing of ideas and concepts. | Generally follows standards for a proposal by selling and promoting ideas and concepts. | Good demonstration of mastery of proposal format Focuses exclusively and effectively on proposing: selling and promoting ideas and concepts. | Perfect use of proposal format Focuses exclusively and effectively on proposing: selling and promoting ideas and concepts. |
| 0points | 1points | 2points | 3points | 4points | 5points |
| Proofreading, grammar/style/usage |
| Contains significant typographical errors and proofreading/grammar/style/usage errors | Contains many errors, both typographic and errors in grammar, style and usage | Contains some errors, mostly typographic and some grammar, usage and style errors | Contains a few errors, mostly typographic and some grammar, usage and style errors | Contains minimal errors, mostly typographic | Almost perfect |
| 0points | 1points | 2points | 3points | 4points | 5points |