Assignment 1: Pricing Strategy

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Points: 200	Assignment 1: Pricing Strategy
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Create a statement describing the value your restaurant will bring your clientele. Weight: 25%	Did not submit or incompletely created a statement describing the value your restaurant will bring your clientele.	Insufficiently created a statement describing the value your restaurant will bring your clientele.	Partially created a statement describing the value your restaurant will bring your clientele.	Satisfactorily created a statement describing the value your restaurant will bring your clientele.	Thoroughly created a statement describing the value your restaurant will bring your clientele.
2. Determine the pricing strategy that will benefit your restaurant the most. Explain why you chose this strategy Weight: 25%	Did not submit or incompletely determined the pricing strategy that will benefit your restaurant the most; did not submit or incompletely explained why you chose this strategy.	Insufficiently determined the pricing strategy that will benefit your restaurant the most; insufficiently explained why you chose this strategy.	Partially determined the pricing strategy that will benefit your restaurant the most; partially explained why you chose this strategy.	Satisfactorily determined the pricing strategy that will benefit your restaurant the most; satisfactorily explained why you chose this strategy.	Thoroughly determined the pricing strategy that will benefit your restaurant the most; thoroughly explained why you chose this strategy.
3. Choose a value communication strategy that you will use to attract potential customers and keep customers coming back. Weight: 20%	Did not submit or incompletely chose a value communication strategy that you will use to attract potential customers and keep customers coming back.	Insufficiently chose a value communication strategy that you will use to attract potential customers and keep customers coming back.	Partially chose a value communication strategy that you will use to attract potential customers and keep customers coming back.	Satisfactorily chose a value communication strategy that you will use to attract potential customers and keep customers coming back.	Thoroughly chose a value communication strategy that you will use to attract potential customers and keep customers coming back.
4. Decide and then justify your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower-priced item compared to your current menu. Weight: 15%	Did not submit or incompletely decided and justified your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower-priced item compared to your current menu.	Insufficiently decided and justified your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower-priced item compared to your current menu.	Partially decided and justified your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower-priced item compared to your current menu.	Satisfactorily decided and justified your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower-priced item compared to your current menu.	Thoroughly decided and justified your answer to whether it makes more sense to go upscale and offer a higher priced item than is on your current menu, the same price that aligns to the other menu items, or a lower-priced item compared to your current menu.
5. 3 Academic References Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present