Consumer Behaviour - Final Paper

Consumer Behavior MGMT 740 Consumer Behavior Brand/Product or Service Research Analysis - Final

Paper (online) Grade Point Criteria (earn up to 100 points)

Focus and Sequencing: All information is related to headings and subheadings. Strong organization and integration of material. Strong and smooth transitions linking headings and subheadings (parts) to the main topic. Directions for this final paper were followed, and, were complete. (earn up to 25 points) Research: Your investigation of your consumer brand/product or service yielded information concerning the history and background of the company, identification of target markets, consumer decision making process, consumer behavior themes, concepts, and processes, and analysis/recommendation and conclusion relate to consumer behavior. Your investigation was thorough and complete, with accurate insights, and analysis of your consumer brand/product or service. A variety of relevant sources were used to enhance your investigation. (earn up to 30 points) Mechanics: Uses APA style of writing. Sentences are complete and clear and precise with no spelling errors. Writing has no awkward or unclear paragraphs, or sentences with appropriate punctuation. All references are cited correctly in APA style of writing. (earn up to 20 points) Conclusion/ Recommendation: Based on the research a compelling argument is made from your information regarding how the company should proceed with their marketing strategies used to entice consumers, and, keep loyal consumers. Connections were made to class readings, topics and discussions, as stated in the directions. Strong review of key conclusions in which the analysis captured the true picture of the company and its brand/product or service and its customers, consumer themes, concepts, and processes. Insightful discussion with connections made to consumer behavior and marketing strategies on the impact of consumer behavior and the researched material. (earn up to 25 points)