A review of the Segmentation, Targeting and Positioning (STP) market strategy

Learning Outcomes addressed through this assignment

No Submission / No Evidence

Fail

Pass

Merit

Distinction

Work submitted is of no academic value / nothing submitted

Evidence included or provided but missing in some very important aspects

Of satisfactory quality, demonstrating evidence of achieving the requirements of the learning outcomes

Of high quality, demonstrating evidence which is rigorous and convincing, appropriate to the task or activity

Of very high quality, demonstrating evidence which is strong, robust and consistent, appropriate to the task or activity

Evaluate and critique the concept of Segmentation in the appraisal and development of marketing strategies based upon a sound theoretical and conceptual perspective (LOb – 10%)

Work submitted is of no academic value / nothing submitted.

You did not sufficiently evaluate and critique the concept in relation to the development of marketing strategies. A greater depth of analysis is required to achieve a passing grade in future.

You sufficiently evaluated and critiqued the concept in relation to the development of marketing strategies to pass. However, much more depth of critical analysis is required at this level to achieve a higher grade in future.

You evaluated and critiqued the concept in relation to the development of marketing strategies very well. With a little more depth of critical analysis, you have the potential to score even higher.

You evaluated and critiqued the concept in relation to the development of marketing strategies to an excellent level, showing excellent critical analysis as well. Maintain this standard in future. Well done!

Evaluate and critique the concept of Targeting in the appraisal and development of marketing strategies based upon a sound theoretical and conceptual perspective (LOb – 10%)

Work submitted is of no academic value / nothing submitted.

You did not sufficiently evaluate and critique the concept in relation to the development of marketing strategies. A greater depth of analysis is required to achieve a passing grade in future.

You sufficiently evaluated and critiqued the concept in relation to the development of marketing strategies to pass. However, much more depth of critical analysis is required at this level to achieve a higher grade in future.

You evaluated and critiqued the concept in relation to the development of marketing strategies very well. With a little more depth of critical analysis, you have the potential to score even higher.

You evaluated and critiqued the concept in relation to the development of marketing strategies to an excellent level, showing excellent critical analysis as well. Maintain this standard in future. Well done!

Evaluate and critique the concept of Positioning in the appraisal and development of marketing strategies based upon a sound theoretical and conceptual perspective (LOb – 10%)

Work submitted is of no academic value / nothing submitted.

You did not sufficiently evaluate and critique the concept in relation to the development of marketing strategies. A greater depth of analysis is required to achieve a passing grade in future.

You sufficiently evaluated and critiqued the concept in relation to the development of marketing strategies to pass. However, much more depth of critical analysis is required at this level to achieve a higher grade in future.

You evaluated and critiqued the concept in relation to the development of marketing strategies very well. With a little more depth of critical analysis, you have the potential to score even higher.

You evaluated and critiqued the concept in relation to the development of marketing strategies to an excellent level, showing excellent critical analysis as well. Maintain this standard in future. Well done!

Critically appraise how Segmenation, Targeting and Positioning has been applied to develop solutions to strategic implementation issues using examples from numerous organisations within multiple industries (LOc - 40%)

Work submitted is of no academic value / nothing submitted.

You did not sufficiently critically appraise the concept to the expected depth and/or failed to utilise multiple industry and/or organisational examples. A greater depth of analysis is required to achieve a passing grade in future.

You critically appraised the concept in sufficient depth and through the expected multiple industry and organisational examples to pass. However, much more depth of critical analysis is required at this level to achieve a higher grade in future.

You critically appraised the concept through multiple industry and organisational examples very well. With a little more depth of critical analysis, you have the potential to score even higher in the future.

Your critical appraisal of the concept through multiple industry and organisational examples was to an excellent level, clearly demonstrating your knowledge and understanding of how this concept can be applied. Maintain this standard in the future. Well done!

Produce appropriate informed decisions within the context of re-world situations by providing appropraite Generic Management Recommendations based upon your examination of the STP concept (LOf – 10%)

Work submitted is of no academic value / nothing submitted.

You did not sufficiently devise and sustain an argument through evaluated evidence for the expected issues. A greater depth of critical insight is required to achieve a pass mark.

You devised and sustained an argument through evaluated evidence in sufficient depth to pass. However, much more depth of critical insight is required at this level.

You devised and sustained an argument through evaluated evidence very well. With a little more depth of critical insight, you have the potential to score even higher in the future.

You devised and sustained an argument through evaluated evidence to an excellent level, showing excellent critical insight as well. Maintain this standard in future. Well done!

Quality of appropriate research from at least 10 Journal Articles, which helps to identify, analyse and integrate information from a range of quality academic sources (10%)

Work submitted is of no academic value / nothing submitted.

Your answer failed to provide the minimum of 10 Journal Articles as outlined within the assessment brief. At this level, higher quality and/or more sources are required to pass an assessment.

Although you provided the minimum number of Journal Articles expected, to score a better mark you should look to use a greater number and quality to underpin your work.

You demonstrated that you located/ used a good variety of relevant resources. If you can improve the quality, you have the potential to do very well in future.

Your answer demonstrates that you located/used an excellent variety of relevant resources. Maintain this level in future. Well done!

Use of Harvard Referencing which helps to identify, analyse and integrate information from a range of quality academic sources (5%)

Work submitted is of no academic value / nothing submitted.

Deficient standard show, through weak referencing and citing style which does not consistently conform to the Harvard referencing style.

Satisfactory standard shown. Some sources accurately cited, with appropriate reference list provided. Mainly in the correct style. However, there are many inconsistencies in style/sources outlined.

Good standard shown. Majority of the sources accurately cited/presented in the reference list. Majority in the correct style. However, there are some minor inconsistencies in terms of style/ sources outlined.

Excellent standard shown. Clear majority of sources accurately cited/presented in the reference list. Clear majority in the correct UoN style. May have some extremely minor inconsistencies. Well done!

Quality of Structure and Presentation which helps to identify, analyse and integrate information from a range of quality academic sources (5%)

Work submitted is of no academic value / nothing submitted.

Deficient presentation/layout for the type of assignment. Does not conform to the majority of assessment brief instructions. Figures, tables and/or diagrams ignored in text or not used where clearly needed. Poorly structured. Fails to refer to included appendices within text.

Satisfactory but inconsistent presentation/layout. Conforms to some but not the majority of the assessment brief instructions. Acceptable use of figures, tables and/or diagrams. Logically structured with satisfactory but inconsistent format. Limited in-text reference to the included appendices.

Good, consistent presentation style/layout and for the main part conforms to assessment brief instructions. Effective inclusion of figures, tables and/or diagrams. Logically constructed with an appropriate format is used. Majority of appendices referred to within text.

Excellent, consistent presentation style/layout, which is correct for this type of assessment and conforms to assessment brief instructions. Clear majority of appendices referred to within the text. Keep up this standard. Well Done!