Project 1: Starting an External Environmental Analysis Assignment
10/30/22, 9:28 PMRubric Assessment - BMGT 495 7381 Strategic Management (2228) - UMGC Learning Management System
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Print RubricProject #1 15% - Fall 2021 Course: BMGT 495 7381 Strategic Management (2228)
Criteria Equivalent to an A Equivalent to a B Equivalent to a C Equivalent to a D Equivalent to an F Criterion Score
Company
Overview
/ 0.9
Identify industry
in which focal
company
operates.
/ 0.3
General
Environment -
PESTEL analysis
/ 3
0.9 points
Thoroughly and
correctly presents
a company
overview
describing why
the company was
formed, its
headquarters
home country or
state, its founders,
and its ownership,
management,
employee
headcount, last
year's revenue and
revenue sources,
all clearly
supported by
thorough
research.
(0.81 - 0.9)
0.765 points
Missing one
identified element
of company
overview; uses
research that
supports the
reasoning and
conclusions;
needs some
development.
(0.72 - 0.80)
0.675 points
Missing two
identified
elements of
company
overview; uses
research that
supports the
reasoning and
conclusions;
needs significant
development.
(0.63 - 0.71)
0.585 points
Information
presented but is
missing at least
three elements,
superficial, vague,
or incorrect; little
or no evidence of
research and
course material;
needs major
development.
(0.54 - 0.62)
0 points
Fails to discuss
company
overview.
(0)
0.3 points
Correctly
identifies the
primary industry
using an
appropriate library
database.
(0.27 - 0.3)
0.26 points
No option to
select.
0.22 points
No option to
select.
0.2 points
Incorrectly
identifies the
primary industry
or fails to use
appropriate
database.
(0.18 - 0.20)
0 points
Fails to identify
the primary
industry in which
the focal company
operates.
(0)
3 points
Thoroughly and
correctly uses the
course material to
identify elements
of each letter in
PESTEL and
thoroughly and
correctly
2.6 points
Uses the course
material to
identify elements
of each letter in
PESTEL and
discusses both the
general
environment of
2.25 points
Uses some course
material to
identify elements
of each letter in
PESTEL and
discusses both the
general
environment of
1.95 points
Attempts to
discuss the
general
environment OR
the the focal
company, but not
both; OR presents
superficial, vague,
0 points
Fails to discuss the
general
environment.
(0)
10/30/22, 9:28 PMRubric Assessment - BMGT 495 7381 Strategic Management (2228) - UMGC Learning Management System
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Identify and
discuss one key
trend for each
letter of PESTEL
/ 1.65
Select one of
the six trends
identified in the
previous
requirement and
discuss how the
focal company
could be
affected by the
selected trends.
/ 1.65
discusses both the
general
environment of
the industry and
the focal
company using company/industry
research to
support reasoning
and conclusions.
(2.7 - 3.0)
the industry and
the focal company
using
company/industry
research to
support reasoning,
but some
development is
needed.
(2.4 - 2.69)
the industry and
the focal
company using
little research to
support reasoning;
significant
development is
needed.
(2.1 - 2.39)
or incorrect
information; little
to no evidence of
research AND
course material;
needs major
development.
(1.8 - 2.09)
1.65 points
Thoroughly and
correctly identifies
and discusses one
key trend for each
letter of PESTEL
using industry
research to
support reasoning
and conclusions.
(1.48 - 1.6)
1.4 points
Identifies and
discusses one key
trend for each
letter of PESTEL
using industry
research to
support the
reasoning made,
but some
development is
needed.
(1.32 - 1.47)
1.24 points
Identifies and
discusses one key
trend for each
letter of PESTEL
using limited
industry research
to support the
reasoning made,
but significant
development is
needed.
(1.16 - 1.31)
1.07 points
Information
presented on
trends, but is
superficial, vague,
or incorrect; little
to no evidence of
research; may not
provide trends for
each letter; needs
major
development.
(0.99 - 1.15)
0 points
Fails to identify
one key trend for
each letter of
PESTEL.
(0)
1.65 points
Selects one of the
six trends
identified in the
previous
requirement and
thoroughly and
correctly discusses
how the focal
company could be
affected by the
selected trends
using the company
research to
support reasoning.
1.4 points
Selects one of the
six trends
identified in the
previous
requirement and
discusses how the
focal company
could be affected
by the selected
trends using
company research
to support the
reasoning, but
some
1.24 points
Selects one of the
six trends
identified in the
previous
requirement and
discusses how the
focal company
could be affected
by the selected
trends and
attempts to use
company research
as support, but
support is not
1.07 points
Information
presented, but is
incorrect,
superficial, or
vague; little to no
evidence of
company research;
needs major
development.
(0.99 - 1.15)
0 points
Fails to select or
discuss how
industry in which
the focal company
operates could be
affected by one of
the trends.
(0)
10/30/22, 9:28 PMRubric Assessment - BMGT 495 7381 Strategic Management (2228) - UMGC Learning Management System
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Discuss key
areas of
uncertainty
related to the
identified trend
for the focal
company that
could
potentially
impact the
company's
strategy.
/ 1.65
Perform a
strategic
analysis of the
company's
mission, vision
and objectives.
/ 1.65
(1.48 - 1.6)
development is
needed.
(1.32 - 1.47)
strong; needs
significant
development.
(1.16 - 1.31)
1.65 points
Thoroughly and
correctly discusses
key areas of
uncertainty
related to the
identified trend
for the focal
company that
could potentially
impact the
company's
strategy using
company research
AND course
materials to
support reasoning.
(1.48 - 1.65)
1.4 points
Discusses key
areas of
uncertainty
related to the
identified trend
for the focal
company that
could potentially
impact the
company's
strategy using
company research
and some course
materials to
support the
reasoning, but
some
development is
needed.
(1.32 - 1.47)
1.24 points
Attempts to
discuss key areas
of uncertainty
related to the
identified trend
for the focal
company that
could potentially
impact the
company's
strategy and
attempts to use
either company
research or course
materials as
support, but
support is not
strong or needs
significant
development.
(1.16 - 1.31)
1.07 points
Information
presented but is
incorrect,
superficial, or
vague; little to no
evidence of
support from
research or course
materials; needs
major
development.
(0.99 - 1.15)
0 points
Fails to discuss
key areas of
uncertainty
related to the
identified trend
for the focal
company that
could potentially
impact the
company's
strategy.
(0)
1.65 points
Thoroughly and
correctly performs
a strategic analysis
of the company's
mission, vision
and objectives
using the course
materials, AND
company research
to support
reasoning.
1.41 points
Performs a
strategic analysis
of the company's
mission, vision
and objectives
using course
materials and
company research
to support the
reasoning, but
some
1.23 points
Attempts to
performs a
strategic analysis
of the company's
mission, vision
and objectives and
attempts to use
either course
materials or
company research
for support, but
1.08 points
Information
presented but is
incorrect,
superficial, or
vague; little to no
evidence of
support from
company research
or course
materials; needs
major
0 points
Fails to performs a
strategic analysis
of the company's
mission, vision
and objectives.
(0)
10/30/22, 9:28 PMRubric Assessment - BMGT 495 7381 Strategic Management (2228) - UMGC Learning Management System
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Conclusion / 0.45
Attention to
Instructions
/ 1.5
(1.48 - 1.65) development is
needed.
(1.32 - 1.47)
support is not
strong; OR needs
significant
development.
(1.16 - 1.31)
development.
(0.99 - 1.15)
0.45 points
Thoroughly and
correctly presents
conclusion that
emphasizes the
purpose/significan
ce of the analysis,
the consequences
of findings, and
indicate the wider
application
derived from main
points using the
course material
and company
research to
support reasoning.
(0.40 - 0.45)
0.38 points
Presents
conclusion that
covers most of the
main points using
course material
and company
research to
support the
reasoning; some
development is
needed.
(0.36 - 0.39)
0.34 points
Presents
conclusion that
covers a general
overview of the
main topics
covered with
some evidence of
support from the
company research
OR course
materials;
significant
development.
(0.31 - 0.35)
0.29 points
Attempts to
present a
conclusion, but
only addresses
some of the main
topics and little to
no evidence of
support from
course materials
or company
research; needs
major
development.
(0.27 - 0.30)
0 points
Failed to provide a
conclusion.
(0)
1.5 points
Demonstrates
exceptional
understanding of
requirements
responding
completely to
each aspect of
assignment
including minor
aspects of the
assignment such
as using third
person writing, no
use of direct
quotes, lack of
page/paragraph
numbers, required
use of course
material, and
submission of
1.28 points
Demonstrates
excellent
understanding of
requirements;
missed one minor
elements such of
not using third
person writing,
lack of
page/paragraph
numbers; used
direct quotes, lack
of course material;
OR failed to
submit a
WORD/RTF
document, etc.
(1.2- 1.34)
1.12 points
Demonstrates
satisfactory
understanding of
requirements;
missed a key
element or two
minor aspects of
assignment.
(1.05 - 1.19)
0.98 points
Fails to show a
firm
understanding of
requirements
missing two key
elements or three
minor aspects of
assignment.
(0.975 - 1.04)
0 points
Fails to
demonstrate
understanding of
assignment
requirements.
(0 - 0.974)
10/30/22, 9:28 PMRubric Assessment - BMGT 495 7381 Strategic Management (2228) - UMGC Learning Management System
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Writing
Mechanics
/ 1.5
APA Style (7th
ed.)
/ 0.75
WORD/RTF
document, etc.
(1.35 - 1.5)
1.5 points
Strictly adheres to
standard usage
rules of written
English using
paragraphs and
sentence rather
than bullets,
including but not
limited to
capitalization,
punctuation, run-
on sentences,
missing or extra
words, stylistic
errors, spelling
and grammatical
errors. No
contractions or
jargon used. Few
errors noted.
(1.35 - 1.5)
1.28 points
Excellently
adheres to
standard usage of
mechanics:
conventions of
written English,
including
capitalization,
punctuation, and
spelling. One to
four errors noted.
(1.2- 1.34)
1.12 points
Satisfactorily
adheres to
standard usage
rules of
mechanics:
conventions of
English, including
capitalization,
punctuation, and
spelling. Five to
ten errors noted.
(1.05 - 1.19)
0.98 points
Minimally adheres
to standard usage
rules of
mechanics:
conventions of
written English,
including
capitalization,
punctuation, and
spelling. More
than ten errors
found.
(0.975 - 1.04)
0 points
Does not adhere
to standard usage
rules of
mechanics:
conventions of
written English
largely
incomprehensible,
or errors are too
many to count.
(0 - 0.974)
0.75 points
Excellent use of
APA. Few APA
style or usage
errors; Proper
citation of source
material is used
throughout;
Provides citation
every time with
use of source
material.
Reference titles
follow APA with
only the first
word, the first
word after a colon
and proper nouns
capitalized.
(0.68 - 0.75)
0.64 points
Attempts in-text
citations and
reference list, but
one or two APA
style errors noted
or fails to use APA
citations when
citations are
required 1-2
times.
(0.6 - 0.67)
0.56 points
Attempts in-text
citations and
reference list; APA
style errors are
noted throughout;
Fails to use APA
citations 3 times
in document.
(0.53 - 0.59)
0.49 points
Attempts in-text
citations and
reference list; Fails
to use APA
citation 4-5 times;
or presents only a
few in-text
citations
throughout
document, and
reference list that
requires APA
citations
throughout the
document.
(0.45 - 0.52)
0 points
No attempt at
APA style; OR
attempts either in-
text citations or
reference list, but
omits the other;
Uses books or
obscure articles
not related to
subject.
(0 – 0.44)
10/30/22, 9:28 PMRubric Assessment - BMGT 495 7381 Strategic Management (2228) - UMGC Learning Management System
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Total / 15
Overall Score
Equivalent to an A 13.5 points minimum
Equivalent to a B 12 points minimum
Equivalent to a C 10.5 points minimum
Equivalent to a D 9 points minimum
Equivalent to an F 0 points minimum