Strategic Plan
MEETING WITH THE BOARD OF DIRECTORS
Date: _____9/11/2020________________ Practice Round: 2
Student Name: ______Zihan Chen___________________________ SIM ID: ___ C121835_167 ________________
Intended Strategy: _____________________________________________
Target Segments: ____low end , _____high end _______size, _____performance__________
Decisions Made this Round:
R&D:
|
Product Name |
Performance |
Size |
MTBF |
Supports Strategy? How? Why? |
|
Able |
Old:5.5 |
Old:14.5 |
Old:17500 |
We want to maintain presence in all segments |
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New:6.0 |
New:13.8 |
New:17500 |
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Acre |
Old:3.0 |
Old:17.0 |
Old:14000 |
We want to maintain presence in all segments |
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New:3.0 |
New:17.0 |
New:14000 |
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Adam |
Old:8.0 |
Old:12.0 |
Old:23000 |
We want to maintain presence in all segments |
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New:9.0 |
New:11.0 |
New:23000 |
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Aft |
Old:9.4 |
Old:15.5 |
Old:25000 |
We want to maintain presence in all segments |
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New:10.4 |
New:14.4 |
New:25000 |
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Agape |
Old:4.0 |
Old:11.0 |
Old:19000 |
We want to maintain presence in all segments+
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New:5.2 |
New:10.3 |
New:19000 |
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Marketing:
|
Product Name |
Promotion Budget |
Sales Budget |
Price |
Supports Strategy? How? Why? |
|
Able |
Old:1000 |
Old:1000 |
Old:28.00 |
We want to increase awareness to compete |
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New:2000 |
New:2000 |
New:27.5 |
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Acre |
Old:900 |
Old:900 |
Old:21.00 |
We want to increase awareness to compete |
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New:1800 |
New:1800 |
New:20.50 |
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Adam |
Old:800 |
Old:800 |
Old:38.00 |
We want to increase awareness to compete |
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New:1800 |
New:700 |
New:37.50 |
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Aft |
Old:700 |
Old:700 |
Old:33.00 |
We want to increase awareness to compete |
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New:1700 |
New:2000 |
New:32.50 |
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Apage |
Old:700 |
Old:700 |
Old:33.00 |
We want to increase awareness to compete |
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New:1700 |
New:2000 |
New:32.50 |
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Production:
|
Product Name |
Production Ordered |
Automation Level |
Capacity |
Supports Strategy? How? Why? |
|
Able |
Old:1200 |
Old:4.0 |
Old:1800 |
Increase production due to increase in marketing |
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New:2200 |
New:4.0 |
New:1800 |
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Acre |
Old:1820 |
Old:5.0 |
Old:1400 |
Increase production due to increase in marketing |
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New:2220 |
New:5.0 |
New:1800 |
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Adam |
Old:410 |
Old:3.0 |
Old:900 |
Increase production due to increase in marketing |
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New:1000 |
New:3.0 |
New:900 |
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Aft |
Old:440 |
Old:3.0 |
Old:600 |
Increase production due to increase in marketing |
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New:800 |
New:3.0 |
New:800 |
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Apage |
Old:380 |
Old:3.0 |
Old:600 |
Increase production due to increase in marketing |
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New:800 |
New:3.0 |
New:800 |
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Finance:
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Supports Strategy? How? Why? |
|
A/R Lag (days) |
Old:30 |
Did not change because it not affect the score that much |
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New:30 |
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A/P Lag (days) |
Old:30 |
Did not change because it not affect the score that much |
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New:30 |
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Short-term Borrowing |
Old:0 |
Did not change because it not affect the score that much |
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New:0 |
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Long-term Borrowing (+) or Retirement (-) |
Old:0 |
Did not change because it not affect the score that much |
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New:0 |
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Stock Issuances (+) or Retirements (-) |
Old:0 |
Did not give stock or retired stock |
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New:0 |
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Dividend Per Share |
Old:0 |
Did not issue any dividends |
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New:0 |
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Leverage |
Old: |
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Expected: |
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Difficulties Encountered This Round:
We need to improve our issue after we compare to the other companies. And we need to improve our stocks. We also found ourselves producing too many units.
Things to Do Next Round:
We had extra funds and decides to use it. I will continue to add MTBF and size for my products. And the massive increase in marketing, we will prepare our production by increasing the capacity for each of our products. And we also decided to increase our unit production to meet possible demand.