Reflection
Rick Almeida
Vice-President, e-commerce
APRIL 28, 2022
FOREVER FASTER
From this….
….to this!
History
1924: Brothers Rudolf and Adolf Dassler founded “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory)
1936: Jesse Owens wins four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes.
1948: the brothers have a falling out and Rudolf founds “RUDA” using the first two letters of his first and last names…four months later, the company is renamed PUMA.
1949: Adolf (Adi) Dassler founds his own iconic company.
Can you guess the name of the company his brother founded?
Currently, PUMA employs over 13,000 people in 120 countries
1924
My Background: Industry-specific
2 ½ Years
3 Years
14 Years
Educational Background:
Bachelors in Marketing from Northeastern University
In the midst of a global pandemic…
Discovering new ways of working
Onboarding new team members
Moving to a new regional HQ
Managing change
Managing & Motivating through Change
Control the controllables
Play to strengths
Know when to pivot
Bring people along
Know what matters to them
Still have fun
This Photo by Unknown Author is licensed under CC BY-ND
Employee Feedback Matters
Opinion Survey
Attack the opportunities
Lean into strengths
Drive accountability
Leverage 1-on-1 & Skip Levels
Leadership Development
As a new leader…
Develop a game plan and goals
Allow the team to be part of the game plan
Delegate
Communicate effectively
Formal & informal feedback
Giving Performance Feedback…
No surprises
Instill confidence and positive reinforcement
Specific & tangible examples
Timely & ongoing
Actionable
Illustrate how others can support goal achievement
This Photo by Unknown Author is licensed under CC BY-SA-NC
Onboarding
Develop a game plan with 30/60/90
Set expectations for you and for them
Be informative, educational
Set them up for success!
Leverage secret sauce from others
PUMA Pal
Find a winning formula, rinse, repeat and ADAPT!
Collaborative Leadership
Share your vision & OSAMs
Develop common goals
Create environment for open communication
Allow room for contribution
This Photo by Unknown Author is licensed under CC BY-SA-NC
Leadership Challenges
Managing up
Communication…avoid too much or too little
Push back…only with the facts
Going around the chain of command could have consequences
Managing down
Establishing credibility when coming from another company
Having tough conversations
Knowing when to make a change
Leading a Team Remotely
Establishing Trust
Staying in Touch
Maximizing Team Effectiveness
Keeping People Motivated
The Drive for Results
This Photo by Unknown Author is licensed under CC BY-SA-NC
Thank You…..Questions?