Hupomnemata (50 total)
· Kairos, an appeal to time. We talk a lot about ethos, pathos and logos, but Kairos is so important to consider, as well. When it is just the right time to make an argument, like a gun control argument after a school shooting, your audience is more receptive to that argument.
· Anadiplosis is the repetition of the word from the end of one sentence to the beginning of the next, and it has been used by everyone from Shakespeare to Yeats to Yoda: “Fear leads to anger. Anger leads to hate. Hate leads to suffering.”
· Antonomasia is, essentially, a rhetorical name. Like “Old Blue Eyes,” “The Boss,” or “The Fab Four” — affectionate epithets that take the place of proper names like Frank Sinatra, Bruce Springsteen, or the Beatles.
· Aporia is the rhetorical expression of doubt — almost always insincerely. This is a common tool used by businesses to connect with a consumer base, particularly when regarding new inventions that might be met with a doubtful audience. For instance, take Steve Jobs’ introduction of touchscreen technology: “Now, how are we gonna communicate this? We don’t wanna carry around a mouse, right? What are we gonna do?”
· Antiphrasis is a sentence or phrase that means the opposite of what it appears to say. Like how the idiom, “Tell me about it” generally means, “Don’t tell me about it — I already know.” It’s also known by a much more common name: Irony.