essay 700-800 words + power point

Rhetorical Decision

Purpose: The purpose of my essay is to analyze makeup ads and determine why and how do companies come up with their target audience.

Audience: The audience is anyone who wears/has an interest in makeup or anyone who has ever felt unrepresented in the ads.

Occasion: The occasion of my essay is to find a deeper meaning to why certain companies focus on one group of people and why do other companies make it their mission to focus on all groups of people.

Pre-writing

Events: It seems that as we become more aware of the problems going on in our country we start to notice some of the subliminal messages that are seen in advertisements. One of these being the underrepresentation of minorities in makeup companies and their advertisements.

Thesis: Makeup can be a creative outlet for any individual to express themselves, but what if not everyone is given the chance to do so? Even though we live in a society that seems to be more open to our differences, there are still different groups of people that are being underrepresented in makeup advertisements.

Outline:

Paragraph 1 -  Brief explanation of the how colored and other groups of people have been treated throughout the years, how this has affected makeup ads today, and thesis.

Paragraph 2 – Talk about the Tarte, YSL, and Maybelline advertisements, what I noticed in these ads, what kind of people are seen in these ads

Paragraph 3 – Talk about Fenty Beauty and Huda Beauty advertisements, what I noticed in these ads, what is different from these brands than the ones above, who is seen in these ads

Paragraph 4 – why are the first ads advertising more for a certain group of people and the other ads advertise for all people, what is the effect of these new companies branding the way they do, what does this say about corporate America

Paragraph – Conclude my essay, state what I learned, restate my thesis