homework help aviation 2

Review Questions Assignment Chapter 8

AVM3302

1. What is a product?

2. Describe the major classifications of products and services.

3. Give examples of pure tangible goods.

4. Name some common convenience products.

5. Give three examples of shopping products.

6. Describe the decisions companies make regarding their individual products and services, product lines, and product mixes

7. How does branding help buyers?

8. Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require.