RETAIL MANAGEMENT

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HIGHER COLLEGE OF TECHNOLOGY

DEPARTMENT: BUSINESS STUDIES

Final Examination:

Assignment Based Assessment Semester: II A. Y.: 2019 / 2020

Diploma I and II Year

Start Date: Tuesday, 19 May Time: 1.00 PM

Due Date: Thursday, 21 May Time: 1.00 PM

Student Name

Student ID

Specialization MARKETING

Section 1 & 2

Level DIPLOMA SECOND YEAR

Course Name RETAIL MANAGEMENT

Course Code BAMK 2204

For official Use Only

Question No. Max. Marks Obtained

Marks

Question No. Max.

Marks

Obtained

Marks

1 5 1 5

2 5 2 5

3 5 3 5

4 5 4 5

5 5 5 5

6 5 6 5

7 5 7 5

8 5 8 5

9 5 9 5

10 5 10 5

Grand Total

Marks 50 50

First Marker: Second Marker:

Date: Date:

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Guidelines for Students to Submit the Assignment:

1) The final assessment for semester 2, 2019-20 will be done through comprehensive assignment for a maximum of 50 marks. The schedule of the final assessment is available

in the college website. https://www.hct.edu.om/about/the-college/announcements/final-

assessment-timetable-041620

2) All the students are expected to have only one assignment at one time. In case, if

the students have more than one assignment on the same day, please report to the

exam committee through the following mail id. exam.bus@hct.edu.om as soon as

possible. 3) All students are given 48 hours to complete and submit each assignment from the

day, date and time the assignment is uploaded. Students are advised not to wait till

the last moment of the deadline to submit the assignment. 4) The students can check the assignment anytime and any number of times from the

opening of the assignment. The answer to the assignment need to be uploaded in e-

learning within 48 hours.

5) The answer to the assignment can be uploaded only one time. No requests for resubmission of the assignment will be entertained.

6) The students may contact the following mail Ids if they face any difficulties while

related to final assignment.

For Academic related support :

Business Courses

For Technical Writing 1

For Technical Writing 2

For Technical Communication

anand.kalimani@hct.edu.om

karri.krishna@hct.edu.om

ramil-ecot@hct.edu.om

khulood.aiadi@hct.edu.om

jocelyn.balili@hct.edu.om

For issues related to e-mail

accounts and Microsoft Teams office365support@hct.edu.om

Any issues related to E-Learning

Moodle support.elearning@hct.edu.om

Any other IT Troubleshooting helpdesk2@hct.edu.om

7) Students may contact their respective lecturer through college email (within the 48-

hour period given) if they have any doubts and clarifications on the assignments.

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8) Students should be aware that this assignment is an independent assessment.

Students are not allowed to get help from any other person during the assessment

period. 9) Students assignment will be checked for plagiarism through Turnitin software. This

assignment will be assessed as per the College Assessment Policy. Student will be

investigated in case of plagiarism as per the College policy and procedures. The

maximum acceptable similarity index is 25%. 10) In case the students face any technical issues regarding the submission of

assignment, the answer to the assignment can be mailed to the concerned lecturer

within the 48-hour period using college email. 11) Any assignment submitted after the 48-hour period will not be considered for

evaluation. 12) The assignment should be submitted only with the file in MS Word document. No

other format is acceptable at all (e.g. pictures, JPEG, PDF, etc). 13) The students need to answer the assignment in the prescribed number of words as

mentioned in the assignment. 14) The students need to follow the following format while preparing the assignment :

Font Style: Times New Roman Font Size: 12 point for body and 14 point for Headings Line Spacing: 1.5 Margin: 2.54cm (One inch) on all the sides Page Number : At the bottom right hand corner of each page Colour: All words should be in black colour

15) Students who will fail to submit their assignment as per the deadline given are

required to make an online appeal along with the valid excuses as the guidelines

which will be announced through the college website or e-learning portal within three

days from the date of submission deadline.

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RETAIL MANAGEMENT/BAMK 2204

VERSION -3 -SEMESTER-2 (2019-2020)

ANSWER THE FOLLOWING QUESTION NOT LESS THAN 100 WORDS EACH

(10QX5M=50MARKS)

1. Case Analysis: Carefully read the case below and answer the questions that

follows with suitable justifications.

Protecting Wireless Communications at Olympia

Olympia is a 140-store family-owned sporting goods, apparel, and footwear

retailer. It recently launched a Wi-Fi system that was to be used for such store

management functions as inventory management, price lookup, returns

processing with vendors, and a communication link with field supervisors and

district managers. A major concern to Olympia has been the protection of its Wi-

Fi system from hacking and other breaches. The PCI Security Council has issued

compliance guidelines for retailers and other organizations that process

electronic payments through local area networks (LANs) to protect these data.

The council has also recommended that large firms use automated anti-intrusion

systems.

By using wireless anti-intrusion systems, retailers and other organizations can

check for unauthorized devices, bogus files, and rogue clients on their networks.

During a test of its new system at its Oman Avenue Mall, Olympia identified

several security issues that needed to be resolved. Olympia also plans to adapt its

Wi-Fi system for consumer usage. Potential consumer applications include

hotspot access points, multi-channel capabilities, and in-store payment

processing. Olympia will have to expand its online security system even further

to cover these new applications.

Questions for Discussions:

A. Identify and explain the retail environment discussed in the above case.

i. (2M)

B. How does Olympia business succeed in the retail environment discussed in

the case? (1M)

C. What limitations can be faced by Olympia with current retail environment?

Recommend suitable ways to overcome it. (2M)

2. Al Maya supermarket is the grocery buyer for canned fruits and vegetables at a

five-store supermarket chain. Del Monte company, has told Al Maya boss that it

would be responsible for making all inventory decisions for those merchandise

categories. Del Monte will now determine how much to order and when

shipments should be made. It promises a 10 percent increase in gross margin

dollars in the coming year.

Questions for Discussions:

A. Would you consider Del Monte for its offer? Comment. (1M) B. Can Al Maya supermarket increase its market share with the help of Del

Monte company? (2M).

C. What can be the limitation of having Del Montes assistance. (2M)

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3. Case Analysis: Carefully read the case below and answer the questions that

follows with suitable justifications.

Superstores, hypermarkets and category killers in shopping malls rarely use

window displays, but have bold fascia and easy to access entrances. Standalone

stores may have to conform to strict architectural guidelines imposed by

government planning authorities, whilst the centre management team may

control the exterior of stores in a planned regional shopping centre. Entrances

can be designed to be open and welcoming, or closed and exclusive. A key

consideration for retailers is the need to be accessible for all members of society.

The interior of a store can be viewed in a similar way to living space. It

comprises ceiling, walls, flooring and lighting, but instead of furniture retail

outlet houses fixtures for the presentation of merchandise, and fittings for

equipment such as tills. In choosing the materials used for the interior, retailers

have to consider the type of product being sold, costs, store traffic and health

and safety.

Questions for Discussions:

A. What do you understand by store fascia? (1M)

B. Do you agree that stores having attractive store fascia have customer flow?

(2M).

C. Apart from store fascia do you consider store interior as another factor for

increase in customer traffic. Justify you answer. (2M)

4. Is the wheel of retailing theory applicable today? Why or why not? (2.5M+2.5M).

5. Analyse and explain is non-store retailing gaining traction in Oman? Justify

your answer. (1M+4M).

6. Why is store location such an important decision for retailers? Elucidate. (5M)

7. From the retailer’s perspective, compare the benefits of locating in unplanned

business districts versus planned shopping centres. (2.5M+2.5M)

8. Analyse and explain does the supermarkets in Oman inculcate tracking stock

levels in real time? (5M)

9. As a new retailer, how would you research the attributes of a specific supplier?

Elucidate. (5M)

10. Suggest and explain which layout is most suitable for large stores that are single

level? What can be the benefits of having such a layout. (5M)