PS2
Examining the Relationship Between Cultural Intelligence of Accountants and Job Satisfaction
Dissertation Proposal
Submitted to Northcentral University
Graduate Faculty of the School of Business and Technology
in Partial Fulfillment of the
Requirements for the Degree of
DOCTOR OF PHILOSOPHY
by
ROBERT M. MCKINLEY JR.
Prescott Valley, Arizona
April 2018
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Abstract
Recruitment and retention with the public accounting profession has long been a problem due to
high rates of employee turnover. The problem addressed in the study is the inability of
accounting firms to recruit and retain sufficient numbers of accountants to maintain and grow the
firm. The purpose of the study was to examine the relationship between cultural intelligence on
job satisfaction among accounting professionals. The quantitative correlational study
investigated the relationship between cultural intelligence and job satisfaction among 70 public
accountants working for certified public accounting firms in Alabama who are members of the
Alabama Society of Certified Public Accountants (ASCPAs). Participants completed two self-
report survey instruments: the Cultural Intelligence Survey to measure cultural intelligence,
motivational factor of cultural intelligence, the behavioral factor of cultural intelligence, and the
Job In General (JIG) to measure job satisfaction. Results revealed total cultural intelligence score
was positively and significantly correlated with job satisfaction, r = .797, p < .023. Results
revealed the behavioral factor of cultural intelligence was positively and significantly correlated
with job satisfaction, r = .781, p < .010. The results indicate that leaders of public accounting
firms might consider using cultural intelligence and the behavioral factor of cultural intelligence
as a tool in the selection and recruitment of new accountants to address the problem of
accounting firms retaining adequate number of accounting professional to meet current demand
and to grow the firm if needed. Future studies should include a larger sample size so results can
be generalized to all U.S. public accountants.
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Acknowledgements
I would like to thank my chair, Dr. Brain Allen, who has guided me through this process
and given me the advice, direction, and feedback required to achieve this arduous task of
completing the dissertation. I am forever grateful, he is a true student advocate and mentor in
every definition of the word. Additionally, I would like to thank my committee members Dr.
Joseph Oloyede and Dr. Sharon Kimmel for their guidance and assistance with my study. Their
review and commentary were invaluable to complete the study.
I would like to thank my parents and other family members who helped me become the
person I am today. Without their love and support, my life would be very different, and I am
eternally grateful.
I would like to thank my best friend and wife, Soraya for her love and support throughout
my graduate and doctoral studies. My passion and zeal to complete my research and write my
dissertation consumed a lot of my time, which should have been spent with you and the kids.
Thank you for always being there for me.
I want to thank my son, Christopher for his patience during my studies, as on more than
one occasion I had to say “no” to do something with him in order to research and write. When I
started this quest, you were in high school and now you are about to graduate from college. Your
mom and I are very proud of you.
I want to thank my daughter Christina for being a bundle full of joy and excitement. You
bring a smile to my face each day. You are full of energy and endless curiosity; please keep
asking those hard questions.
Completing this doctoral program was a life-long goal for me. It was a very illuminating
experience, which gave me a great appreciation for those who have completed the same before
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me. I thank Northcentral University for the opportunity to learn from so many talented scholars
on the faculty. Finally, I want to thank my Lord and Savior, Jesus Christ, who is responsible for
every good thing and with whom all things are possible.
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Table of Contents
Chapter 1: Introduction ....................................................................................................... 1
Background ................................................................................................................... 1
Statement of the Problem .............................................................................................. 4 Purpose of the Study ..................................................................................................... 5 Theoretical Framework ................................................................................................. 7 Research Questions ....................................................................................................... 9 Nature of the Study ..................................................................................................... 11
Significance of the Study ............................................................................................ 13 Definition of Key Terms ............................................................................................. 15 Summary ..................................................................................................................... 16
Chapter 2: Literature Review ............................................................................................ 18
Documentation ............................................................................................................ 19
Theoretical and Conceptual Frameworks ................................................................... 19 Recruitment and Retention of Accountants ................................................................ 30 Globalization ............................................................................................................... 31 Culture and the Need for Cultural Intelligence ........................................................... 31 Cultural Intelligence.................................................................................................... 35
Job Satisfaction ........................................................................................................... 50 Summary ..................................................................................................................... 55
Chapter 3: Research Method ............................................................................................. 57
Research Method and Design ..................................................................................... 59
Population ................................................................................................................... 60 Sample......................................................................................................................... 60
Instrument ................................................................................................................... 61 Operational Definition of Variables............................................................................ 63 Data Collection, Processing, and Analysis ................................................................. 66 Assumptions ................................................................................................................ 68
Limitations .................................................................................................................. 69
Delimitations ............................................................................................................... 69 Ethical Assurances ...................................................................................................... 69 Summary ..................................................................................................................... 70
Chapter 4: Findings ........................................................................................................... 72
Results ......................................................................................................................... 72
Evaluation of Findings ................................................................................................ 83 Summary ..................................................................................................................... 85
Chapter 5: Implications, Recommendations, and Conclusions ........................................ 87
Implications................................................................................................................. 88
Recommendations ....................................................................................................... 91
Conclusions ................................................................................................................. 93
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References ......................................................................................................................... 95
Appendix A: Survey Questions Used ............................................................................. 107
Appendix B: Cultural Intelligence Permission Letter ..................................................... 111
Appendix C: JIG Permission Letter ................................................................................ 112
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List of Tables
Table 1: Sample Characteristics………………………………………………………….75 Table 2: Table showing descriptive statistics of the criterion and predictor variables…...76
Table 3: Model Summary of the linear regression with r square value and
Durbin-Watson value…………………………………………………………………….78
Table 4: ANOVA a……………………………………………………………………….79
Table 5: Pearson coefficients for the predictor variables………………………………...79
Table 6: Shows the Pearson correlations for the criterion and predictor variables………80
Table 7: Shows the model summary with r and p values………………………………..81
Table 8: Regression of p values for the predictor variables……………………………..82
Table 9: Step-wise regression with the excluded variables……………………………...83
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List of Figures
FIGURE 1. CULTURAL INTELLIGENCE MODEL. .............................................................................................................. 36
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Chapter 1: Introduction
Over the past twenty-years, accounting firms encountered problems recruiting
experienced accounting professionals (McCabe 2017; O’Malley, 2017). Likewise, it was equally
challenging for these same firms to retain their accountants once hired. Overall, the accounting
industry experienced turnover rates as high as 20% and thus many large accounting firms
increased the capacity of their recruiting efforts on large college campuses in response
(O'Malley, 2017). Deal, Eide, Morehead, and Smith (2016), found 68% of Chief Financial
Officers (CFOs) surveyed indicated it was very challenging to find skilled candidates for their
accounting jobs. Inevitability the partners in these firms decided to truncate their developmental
efforts due to the shortage of accountants.
Majeed (2013) found in turnover of personnel, especially of high-performing employees,
there was a loss of investment and a reduced capacity to meet company objectives, which totaled
up to 150% of the departed employee’s annual salary. Some of the costs associated with hiring a
replacement included advertising for the position, selection costs, and recruiting costs, and
training of the replacement employee. When facing high turnover rates and the associated costs
of hiring replacements prompting Certified Public Accounting (CPA) firms to look for new ways
to increase the retention of good employees as it related directly to profits and earnings
(Richardson, 2016). Warr, 2012 found there was a relationship between job satisfaction and job
retention. When an employee has a higher level of job satisfaction the more likely the employee
was to stay with their employer (Warr, 2012).
Background
Han, 2015 and Moreland 2013 indicated job satisfaction contributed to multiple
important work outcomes to include productivity and retention and noted job fit may contribute
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to both job satisfaction and employee retention. Job fit is when an employee’s personal
characteristics are compatible with the type of work they are doing (Mooreland, 2013). This is
exemplified in the common example of extrovert individuals being best fitted to work in sales
versus an introvert individual who may not best fit the high level of public interaction needed in
sales. Ivancevich, Konopaske, and Matteson (2014) provided this case as employee’s personal
characteristics being opposite and thus not in line with their job and thus poor job fit exists.
Within the focus of this study is the need to identify a solution to the recruiting problems
experienced by accounting firms in hiring and retaining quality workers who demonstrate the
best potential to fit the job personality in order to maximize retention of accounting
professionals.
Moreland (2013) noted employees with good job fit have an increased likelihood to of
commitment to the organization and have a higher level of job satisfaction and job performance.
By increasing the job satisfaction levels of employees there is a decrease in employee turnover
and thus increased employee retention levels. Chong and Monroe (2015) noted job burnout
occurs when employees are exposed to a stressful work environment over a long duration, which
may have psychological effects on employees. They noted the key to avoiding job burnout is
development a set of soft skills that prevent job burnout from hitting a critical level. Livermore
(2015) added further with the development and increase of cultural intelligence skills employees
are less likely to experience burn out from the constant demand faced by multicultural
interactions.
Low et al. (2013) documents soft skills are skillsets that enable an individual to adapt to
situations better than others to include communicating with diverse groups and backgrounds.
They noted, many firms realize the existence of the relationship between employees’ soft skills
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and the overall success of the organization. The American Institute of Certified Public
Accountants (AICPA) list as one of the core competencies for the accounting profession the
category of International or Global Perspective, which is a soft skill, that accounting graduates
must have before entering the workforce (2017). The AICPA requires accounting graduates “be
able to identify and communicate the variety of threats and opportunities of doing business in a
borderless world. The accounting professional of the future must provide services to support and
facilitate commerce in the global marketplace” (AICPA, 2017, p. 17). This soft skill is cultural
intelligence which Livermore (2015) noted related to success in the accounting career field and is
broadly classified as cultural intelligence.
Developing cultural intelligence leads to reduced stress for individuals who interact with
a large number of cross-cultural situations on a regular basis such as accountants, auditors, and
tax professionals (Livermore, 2015). Accountants with higher levels of cultural intelligence are
less likely to burn out from this kind of work than those whose cultural intelligence scores are
lower (Livermore, 2011). Not only can cultural intelligence reduce stress in the workplace it also
may increase an individual’s personal satisfaction with their job (Sternberg & Kaufmann, 2011).
Earley and Ang (2006) introduced the concept of cultural intelligence as an aspect of intelligence
that illustrates an individual’s ability to adapt to unfamiliar cultural setting. Livermore (2015)
noted even if a position does not require any international travel, managers and Human Resource
(HR) leaders realize the importance of having culturally perceptive employees who can
dynamically meet the challenges of serving a diverse customer base at home and abroad, as well
as becoming effective participants of culturally diverse teams. By having the self-awareness to
know what causes your anxiety to increase and then developing the countermeasures to reduce
those stressors before they manifest is a good skill set to have (Ivancevich, 2014). This makes the
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cultural intelligence skills necessary for accounting leaders in today’s globalized environment
(Livermore, 2015). The researcher in this study investigated the use of cultural intelligence in
improving job retention in accounting firms. The desire is to better understand the relationship
between cultural intelligence and job satisfaction, which could aide accounting leaders
identifying additional methods for retaining accounting professional.
Statement of the Problem
There is a recruiting problem with U.S. based accounting firms, over the past twenty-
years; they have encountered problems recruiting experienced accounting professionals (McCabe
2017; O’Malley, 2017). Despite a 2.8% increase in salaries for accountants (Journal of
Accountancy, 2016; Report on Salary Surveys, 2015), accounting firms are experiencing a
challenge in retaining accountants once hired (O’Malley, 2017). Overall, the accounting industry
experienced turnover rates are as high as 20% and thus many large accounting firms needed to
increase the capacity of their recruiting efforts on large college campuses (O'Malley, 2017). The
recruiting challenge specifically denotes that the demand for accountants, tax professionals, and
auditors will continue to rise. The U.S. Bureau of Labor Statistics (2015) noted the demand for
accountants will increase by 11% from 2014 to 2024. This problem negatively affected
accounting firms because of their inability to retain experienced and qualified accountants
(Guthrie & Jones, 2012; McCabe, 2017).
A possible cause of the problem is accounting firms in the southeastern region of the
United States are not screening job candidates properly, in order to select candidates who are
inclined towards job satisfaction in the industry ensuring they stay with the hiring firm (McCabe,
2017). A possible solution to the recruiting and retention problem experienced by accounting
firms is to add cultural intelligence scores into the screening process for hiring new accountants
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(Livermore, 2015). There is a relationship between job satisfaction and job retention (Moreland,
2013). When an employee has a higher level of job satisfaction the more likely the employee will
stay with an employer (Warr, 2012). Job fit can contribute to both job satisfaction and employee
retention (Moreland, 2013). Developing cultural intelligence leads to reduce stress for
individuals who interact with a large number of cross-cultural situations on a regular basis such
as accountant, auditors, and tax professionals (Livermore, 2015). Accountants with higher levels
of cultural intelligence may be less likely to depart from accounting than those whose cultural
intelligence scores are lower (Livermore, 2011). Accountants in the globalized marketplace
appear to require additional soft skills such as cultural intelligence (Low et al., 2013; Weaver,
2014). Perhaps a quantitative study, which investigates the relationship between cultural
intelligence and job satisfaction, may assist accounting leaders to design new screening
processes that led to hiring accountants with a higher likelihood of remaining with the hiring
firm and thus increase retention rates.
Purpose of the Study
The purpose of this quantitative correlational study was to examine the
relationship between cultural intelligence and job satisfaction among accounting professional
working in CPA firms in Alabama who are members of the Alabama Society of CPAs. By
gaining a better understanding of the relationship between cultural intelligence and job
satisfaction among accountants this may assist accounting leaders to develop new methods to
recruit and retain accountants thus improving staffing levels for their firms. Developing cultural
intelligence leads to reduced stress for individuals who interact with a large number of cross-
cultural situations on a regular basis such as accountant, auditors, and tax professionals
(Livermore, 2015). Accountants with higher levels of cultural intelligence are less likely to burn
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out from this kind of work than those whose cultural intelligence scores are lower (Livermore,
2011). If a relationship exists between cultural intelligence and job satisfaction, accounting
leaders may implement pre-employment screening criteria to identify individuals with high
cultural intelligence levels that are more likely to be satisfied with their jobs and thus remain in
the accounting profession.
Two survey instruments were used to conduct this study. The construct of cultural
intelligence will be operationalized using the three predictor variables (motivational CQ,
behavioral CQ, and total CQ), as measured by Cultural Intelligence Scale. The four-factor
Cultural Intelligence Scale (CQS) will be used to measure the participants Cultural Intelligence
score (Ang et al., 2006). Measurement of the criterion variable of job satisfaction will be
operationalized using the Job In General (JIG) survey (Balzer, 1997; Stanton et al 1992). The
JIG is an 18-item self-report instrument measuring overall job satisfaction, including the overall
long-term evaluation judgment about an individual’s job (Balzer, 1997; Stanton et al 1992). The
participants had three answers to select from which are Yes, No, or Cannot Decide. These
answers describe how the participants feel while at work using the 18-items on the JIG (Balzer et
al, 1997; Stanton et al 1992). Both surveys were combined into one electronic survey and posted
on the general member’s forum page with permission from the Alabama Society of Certified
Public Accountants (ASCPA). Sample size, for this research, was calculated based upon a
G*Power analysis with paired observation F-test, effect size, 0.25 (medium), a significance level
of 0.05, and the power setting of 0.85 with the fixed effects, Friedman’s ANOVA (Field, 2013).
The results of the G*Power analysis indicated n=64 was sufficient for a statistically calculable
rate appropriate to ensure validity.
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Theoretical Framework
A theoretical framework with which to interpret the results of this study was based on
Hofstede’s dimensions of culture, research from the Global Leadership and Organizational
Behavior Effectiveness (GLOBE) study (Javidan & House, 2001), the construct of cultural
intelligence (Earley & Ang, 2003) and the construct of job satisfaction. Hofstede’s (2001)
cultural dimensions and the GLOBE study (Javidan & House, 2001) documented important
examples in examining leadership behaviors in a global environment. Both researchers
highlighted that global leadership requires cross-cultural understanding as leaders work with
various cultural backgrounds and perspectives. Earley and Ang (2003) presented a theoretical
overview of cultural intelligence in their research. They discovered cultural intelligence to be
distinct from other intelligences such as social intelligence or emotional intelligence. Current
research indicates that the promotion of cultural intelligence is becoming increasingly important
in the environment; however, it is unclear what causes cultural intelligence (Earley & Ang,
2003). However, there is a general agreement that “this kind of sophisticated cultural
competence does not come naturally and requires a high level of professionalism and
knowledge” (Early & Ang, 2003, p. 273). In this light, some researchers maintain that cultural
intelligence must be learned (Early & Ang, 2003). Cultural intelligence began with the
fundamental support of cross-cultural psychology, which contributed to understanding of cross-
cultural influences of understanding intelligence (Early & Ang, 2003).
Cultural Intelligence is an individual’s ability to adapt to new or foreign cultural
environments (Early & Ang, 2003). Individuals with high cultural intelligence often change their
behavior, as well as, their tone and inflection of voice to conform to the new environment.
Cultural Intelligence has four main elements: metacognition, cognition, motivation, and
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behavior. Metacognition is the process used to acquire and understand cultural knowledge
(Earley & Ang, 2003). Livermore (2015) noted metacognitive CQ is the individual’s cultural
consciousness and awareness. Cognition is the general understanding of culture and cultural
differences (Earley & Ang, 2003). Livermore continued cognition CQ reflects knowledge of
norms and practices of different cultures. Middleton (2014) found individuals who have high
cognition CQ understand similarities and differences across cultures. Motivation CQ is the
reason why individuals want to engage with individuals from different cultures and understand
cultural differences (Earley & Ang, 2003). Livermore (2015) found it was the drive behind and
the interest in adapting to different cultural contexts. Behavioral CQ is how well an individual
can adapt and respond to new cultural settings (Earley & Ang, 2003). Middleton (2014) found
individuals with high behavioral CQ are capable of displaying appropriate behaviors, gestures,
tones, and words.
Livermore (2015) defined cultural intelligence as the ability to understand a culture
different from your own. In this light, culturally intelligence individuals genuinely want to learn
about different cultures and during the process; they start to view new cultures in a more positive
light. Likewise, individuals begin to recognize patterns of behavior that are habits or norms in
the culture (Earley & Ang, 2003). Furthermore, individuals with high cultural intelligence
display behavior that is appropriate during interactions with people from different cultures.
Individuals with high levels of cultural intelligences were found to have the ability to transfer
social skills across cultures, which leads to an increased level of cross-cultural understanding and
the ability to recognize differences and adapt more readily (Middleton, 2014). The outcome of
culturally intelligent behavior is more effective intercultural communication, interaction, and
relationship building (Livermore, 2015).
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Job satisfaction is an individual's emotional reaction to their work environment. Job
satisfaction results when an individual enjoys where they are working in relation to their peers
and to their supervisors (Warr & Inceoglu, 2012). Job satisfaction is a subjective evaluation
based on how an individual feels while working in that job environment (Ivancevich et al.,
2014). Moreland (2013) found job satisfaction related to several positive outcomes in the work
environment. Two of these outcomes were job productivity and job performance. Byrne,
Chughtai, Flood, and Willis (2016) found when workers have high job satisfaction they have a
tendency to be more productive and have a lower rate of absenteeism. Whereas an individual that
has low job satisfaction tends to have a higher rate of absenteeism, higher rates of burn out, and
lower productivity (Han, Trinoff, & Gurses, 2015). Understanding the factors that contribute to
positive job satisfaction may facilitate a better understanding of how to retain accountants.
Research Questions
By studying whether cultural intelligence is a factor associated with job satisfaction
among accounting professionals this could serve to increase awareness of what may improve
accountant job satisfaction levels and by extension retention. An understanding of how cultural
intelligence affects job satisfaction may assist recruiters in the selection of new applicants, as
well as, for accounting leaders currently managing accounting professionals in their firm to
increase retention efforts. While some research exists on the topic of cultural intelligence and
job satisfaction the researcher found no studies existing on the subject of cultural intelligence and
job satisfaction among accounting professionals. Below are the research questions for this
quantitative study:
Q1. To what extent, if any, does a relationship exist between total Cultural Intelligence
score and job satisfaction level among accounting professionals?
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Q2. To what extent, if any, does a relationship exist between the motivational factor of
Cultural Intelligence score and job satisfaction level among accounting professionals?
Q3. To what extent, if any, does a relationship exist between the behavioral factor of
Cultural Intelligence score and job satisfaction level among accounting professionals?
Hypotheses
H10. There is no statistical significant relationship between Cultural Intelligence, as
measured by the total score on the Cultural Intelligence Scale, and job satisfaction, as measured
by the total score on the Job In General score, among accounting professionals.
H1a. There is a statistical significant relationship between Cultural Intelligence, as
measured by the total score on the Cultural Intelligence survey, and job satisfaction by the total
score on the Job In General survey, among accounting professionals.
H20. There is no statistical significant relationship between the motivational factor of
Cultural Intelligence, as measured by the total domain score for Cultural Intelligence Scale, and
job satisfaction, as measured by the total score on the Job In General survey, among accounting
professionals.
H2a. There is a statistical significant relationship between the motivational factor of
Cultural Intelligence, as measured by the Cultural Intelligence Scale; and job satisfaction, as
measured by the total score on the Job In General score, among accounting professionals.
H30. There is no statistical significant relationship between the behavioral factor of
Cultural Intelligence, as measured by the total domain score on the Cultural Intelligence Scale,
and job satisfaction, as measured by the total score on the Job In General score among
accounting professionals.
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H3a. There is a statistical significant relationship between behavioral factor of Cultural
Intelligence, as measured by the total domain score on the Cultural Intelligence Scale, and job
satisfaction, as measured by the total score on the Job In General score, among accounting
professionals.
Nature of the Study
The purpose of this quantitative correlational study was to examine whether any
relationship exists between the construct of cultural intelligence and job satisfaction among
accounting professional working in CPA firms in Alabama who are members of the ALCPA.
The predictor variables are total Cultural Intelligence Score, the second predictor variable is the
motivational sub-factor for cultural intelligence, and the third predictor variable is the behavior
sub-factor of cultural intelligence. The criterion variable is the total score Stanton’s (1989) Job in
General score. The survey instruments were posted in an online member forum of the Alabama
Society of CPAs website. The type of data collected for this study was form of survey data. The
participants completed a three-part survey. The survey collected their demographic information,
age, gender, ethnicity, length of employment, years at the current company, and type of
accounting work performed. Next, the survey collected their answers to a 20-question Cultural
Intelligence examination as designed by Ang, Earley, and Tan (2006). The cultural intelligence
examination designed by Ang, Early, and Tan (2006) is the only examination to score an
individual’s CQS level via a survey. The 20 items were tested for relevance, clarity, and
reliability. The advantage in using this scale is that the results of this study can be compared to
the results of other studies using the same scale, and the results of the current investigation may
contribute to the reliability and validity information within a new population. The third part of
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the survey collected participant answers to the Job In General Survey, which measured their
levels of job satisfaction.
The data obtained from the responses of the cultural intelligence survey and the Job In
General Survey was exported to the Statistical Package for the Social Sciences (SPSS), version
25 (PASW Statistics, 2017) to calculate statistics related to the participants cultural intelligence
scores and what effect, if any, their cultural intelligence scores had on the job satisfaction. The
multivariate design of this quantitative research study was a one-way analysis of variance
(ANOVA) calculation. The study was designed to determine if there was a statistical correlation,
or variance interaction between the predictor variables of total Cultural Intelligence Score, the
motivational factor score of cultural intelligence, the behavioral factor score of cultural
intelligence, and their relationship to job satisfaction as determined by the Job in General Survey.
The current research investigation attempted to add to the existing literature on cultural
intelligence and clarify its benefits of increasing job satisfaction amongst accounting
professionals. Livermore (2011) indicated when you develop and increase cultural intelligence
capabilities individuals are less likely to experience burn out from the constant demands faced by
multicultural interactions. Likewise, a lack of cultural intelligence in business may contribute to
the deterioration of relationships and operating performance in cross-border activities
(Livermore, 2015). The sampling frame for this non-experimental design was an electronic
survey posted online in a member’s only forum of the Alabama Society of CPAs website.
Permission was obtained from the leadership of the Alabama Society of CPAs to post the survey
on their website. Once the permission was granted, additional permission was obtained from
Northcentral University’s (NCU) Internal Review Board (IRB). After obtaining approval from
NCU’s IRB, an informed consent form was provided to potential participants before data
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collection began. This number was calculated based upon a G*Power analysis with paired
observation F-test, effect size, 0.25 (medium), a significance level of 0.05, and the power setting
of 0.85 with the fixed effects, Friedman’s ANOVA (Field, 2009).
Significance of the Study
The purpose of this quantitative study was to determine the relationship between cultural
intelligence and job satisfaction amongst accountants. The predictor variables are total Cultural
Intelligence Score, the second predictor variable was the motivational sub-factor for cultural
intelligence, and the third predictor variable was the behavior sub-factor of cultural intelligence.
The criterion variable was the total score Stanton’s (1989) Job in General score. An electronic
survey was posted in a member’s only forum of the Alabama Society of CPAs website.
Accounting leaders need to know how to identify job candidates that are more likely to
be satisfied with their positions and how to increase the job satisfaction levels of currently
employed accountants in order to increase the firm’s retention rates. The cost of replacing
employees can be expensive. According to CPA Practice Advisor (2015), turnover of personnel
can cost the firm up to 30 percent of the employee’s annual salary. Some of costs associated with
hiring a replacement include advertising for the position, selection costs, and recruiting costs,
and training the new employee. Oakes (2012) found it can take up to six-months for a new hire
to integrate fully into a new organization and up to one-year to become a fully productive
employee. There are some hidden or often uncalculated costs associated with a new hire. For
example, the costs associated with the supervisor taking time out of their schedule to provide on-
the-job training. When the supervisor is training the new hire, the supervisor is not meeting with
clients or other billable hours that generate revenue. Also, if the organization has a mentoring
program there are the costs to the organization in terms of time and effort on the mentor’s time.
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Lastly, the most significant cost relates to the loss of productivity until the new hire becomes
proficient in their new job.
This study may be of importance to accounting leaders as identifying the factors
associated with job satisfaction may help to facilitate a better understanding of how to recruit and
retain accounting professionals. The findings from the study may be used to implement cultural
intelligence training programs for recently hired accountants during their first assignments.
Accounting leaders may include cultural intelligence training modules into the new accounting
hires onboarding training plan. By incorporating cultural intelligence training earlier into the
onboarding process can help to reduce the new hires stress and eventually lead to better
communication skills with clients from foreign countries. It is possible that by improving the
cultural intelligence understanding of junior accountant this will improve their job performance
and job satisfaction and thus increase retention rates.
Additionally, the findings of this study may be of value to other professional audiences,
as well as, auditors. Managers of audit departments, whose auditors travel frequently to client
locations in order to perform auditing functions may benefit by increasing the cultural
intelligence levels of their auditors. Developing cultural intelligence leads to reduce stress levels
for individuals who interact with a large number of cross-cultural situations on a regular basis
such as accountant, auditors, and tax professionals (Livermore, 2015). Sternberg and Kaufman
(2011) noted individuals with high cultural intelligence levels are better at making strategic
decisions and formulating strategy. Likewise, the findings of this study may be employed by
human resources personnel across the spectrum of professional services. For example, recruiters
may benefit from understanding whether cultural intelligence relates to job satisfaction for
accountants. Recruiters may revise their screening criteria to assess the cultural intelligence score
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for potential hires and use this as an additional criterion to base hiring decisions on. The cultural
intelligence assessment typically only takes 15-minutes or less to complete and can be easily
incorporated into the human resources screening criteria for most organizations. The results from
the study may finally contribute to the research literature, because few studies, to date, addressed
the effects of cultural intelligence on the job satisfaction levels of accounting professionals.
Definition of Key Terms
Auditor. An accounting professional that reviews financial statements to assess their
fairness and compliance with general accounting principles (Price, Haddock, and Farina, 2012).
Certified Public Accountant (CPAs). An independent accountant who provides
accounting services to the public for a fee (Price, 2012).
Cross-cultural understanding. The ability to interpret and appropriately respond to
culturally diverse individuals and situations (Crowne, 2008).
Culture. The learned and shared values, knowledge, and beliefs of social groups that
influence behavior (Hofstede, 2001). Culture is the lens in which an individual views the world
around him or her.
Cultural Intelligence. An aspect of intelligence that demonstrates an individual’s ability
to adapt to an unfamiliar cultural setting (Livermore, 2015). Cultural intelligence can mitigate
the stress and frustration an individual experiences when working in a different cultural setting
(Early, Ang, & Tan, 2006).
Employee retention. The efforts taken by management to keep productive employees
from leaving the organization (Ivancevich, 2014).
Globalization. The close integration of countries and peoples of the world.
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Job satisfaction. Is a perception an individual has that is either positive or negative about
their job and work environment (Ivancevich, 2014).
Summary
Accounting firms have problems recruiting experienced accounting professionals.
Similarly, accounting firms are experiencing a challenge in retaining accountants once hired.
Overall, the accounting industry experienced turnover rates as high as 20% and thus many large
accounting firms increased the capacity of their recruiting efforts on large college campuses in
response (O'Malley, 2017). The researcher’s purpose of this quantitative correlational study is to
determine the relationship between cultural intelligence and job satisfaction amongst
accountants. The predictor variables are total Cultural Intelligence Score, the second predictor
variable is the motivational sub-factor for cultural intelligence, and the third predictor variable is
the behavior sub-factor of cultural intelligence. The criterion variable is the total score using the
Stanton et al. (1992) Job in General score. Accountants with higher levels of cultural intelligence
are less likely to experience burn out from this kind of work than those whose cultural
intelligence scores are lower (Livermore, 2011). Developing cultural intelligence leads to reduce
stress levels for individuals who interact with a large number of cross-cultural situations on a
regular basis such as accountant, auditors, and tax professionals (Livermore, 2015).
The more accounting leaders increase their knowledge regarding cultural influences, their
ability to direct the organization will improve because of the understanding of the behaviors of
their own employees and the global context in which they operate (Livermore, 2015; Middleton,
2014). This study may be of importance to accounting leaders because by identifying the factors
associated with job satisfaction it may help to facilitate a better understanding of how to recruit
and retain accounting professionals. It is desired that the findings from this study may be used to
17
implement cultural intelligence training programs for recently hired accountants during the first
assignments. It is possible that by improving the cultural intelligence understanding of junior
accountants this might improve their job performance and job satisfaction and thus increase
retention rates. This chapter provided the statement of the problem, introduced the research
questions, theoretical framework, and definition of key terms. The next chapter will provide a
current literature review of what is known about culture, cultural intelligence, global leadership,
and cultural competence.
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Chapter 2: Literature Review
The specific problem addressed in this study was the inability of accounting firms to
retain sufficient numbers of accountants (McCabe, 2017; O’Malley, 2017). Problems in
retaining sufficient numbers of accountants may hinder a firm’s profitability and undermine its
success. To retain accountants, firm leaders may need to identify alternative techniques for
recruiting and retaining accountants to curb this problem.
The purpose of this quantitative correlational study was to examine the relationship
between the construct of cultural intelligence and job satisfaction among accounting
professionals working for CPA firms in Alabama who are members of the ASCPA. Empirical
evidence does not exist that indicates a relationship exists between cultural intelligence and job
satisfaction among accounting professionals; however, identifying the internal variable of
cultural intelligence related to job satisfaction among accounting professional is important to
leaders of accounting firms attempting to improve recruitment and retention. Examining the
association between cultural intelligence and job satisfaction in accounting may result in
identifying a possible solution for increasing employee recruitment and retentions efforts.
The literature review begins with the documentation search strategy of the study, then
with the theoretical framework of the study, and finally with a review of the literature necessary
to frame this study. The literature review includes a review of relevant historical and current
literature related to the recruitment and retention of accountants and the study variables cultural
intelligence and job satisfaction. The review also includes information on previous research
outcomes, as well as the theoretical and conceptual frameworks directly related to cultural
intelligence and job satisfaction. The main topics reviewed are the theory of cultural intelligence
(predictor variable), the theory of job satisfaction (criterion variable), the relationship between
19
cultural intelligence and job satisfaction, and the variables related to accountants and the problem
of recruiting and retaining accountants. The chapter concludes with a focus on the gap in the
literature that supported the need for the study.
Documentation
The key words used to search for the literature on the problem were recruitment of
accountants, retention of accountants, employee turnover, and employee intent to resign. The
key words used to search for the literature on the predictor variable cultural intelligence were
cultural intelligence, cultural intelligence scale, cultural intelligence and decision making,
cultural intelligence and organizational success, and models of cultural intelligence. The key
words used to search for the criterion variable job satisfaction were determinants of job
satisfaction, job fit, job dissatisfaction, and job performance. Sources for this literature review
included peer-reviewed scholarly journals, research documents, and manuscripts accessed
through the Northcentral University Library using EBSCO and ProQuest research databases.
The searches resulted in documents published between 2012 and 2017. Historical literature
published prior to 2012 contributes to a comprehensive understanding of the problem and the
theoretical framework related to cultural intelligence and job satisfaction for the study. The
literature review provides a framework for analyzing and understanding the research questions
and hypotheses for this study.
Theoretical and Conceptual Frameworks
Definitions of job satisfaction. Researchers have used a plethora of research definitions
to define job satisfaction. Schaumberg (2017) defined job satisfaction as “the positive feeling
one has about his or her job that arises from an evaluation of its characteristics” (p. 982). Sims
(2012) defined job satisfaction as “not a feeling; it is a perception, a discerning, pervasive sense
20
of the extent of overall wellbeing evoked by the interaction of many complex influences” (p. 16).
Ivancevich et al. (2014) defined job satisfaction as “the feelings, beliefs, and attitudes that
employees have regarding their jobs” (p. 553). Similarly, Biswas and Mazumder (2017) defined
job satisfaction as “the pleasurable state of mind or positive feelings that employees have
towards their job” (p. 9). Furthermore, job satisfaction is a direct consequence of interactions
among employees and the perception that they develop toward their job and work environment
(Biswas & Mazumder, 2017). The following is a brief discussion of some of the major theories
supporting these many definitions of job satisfaction.
Foundations of job satisfaction. Job satisfaction is a complex construct, as a number of
workplace behavior and individual personality traits may affect an employee’s level of job
satisfaction. Organizational leaders can apply multiple theoretical approaches to explain an
employee’s level of job satisfaction. Three theoretical approaches to explain job satisfaction are
situational approach, dispositional approach, and an interactive approach (Novakovic & Gnika,
2015). From the dispositional perspective, job satisfaction comes from the characteristics of the
employee rather than from the job. In terms of behavioral traits and personality, an employee
brings personal dispositions to the job (Chan & Park, 2013). The degree of job satisfaction of an
employee does not come from the attributes of the job, but the disposition within the employee
(Bucker, Furrer, Poutsma, & Buyens, 2014). Cultural intelligence is one element of an
individual’s disposition and thus becomes a factor in an employee’s job satisfaction. The
dispositional theory will be the theoretical framework used in the study.
The dispositional affect model consists of two dimensions: positive affectivity and
negative affectivity (Judge, Weiss, Kammeyer-Mueller, & Hulin, 2017). Positive affectivity
involves high energy, positive moods, pleasurable engagement, and enthusiasm across various
21
situations. Negative affectivity includes distress, unpleasurable engagement, nervousness, and a
negative view of oneself over time. Dispositional affect is a predisposition to react to situation in
stable and predictable ways (Judge, 2017). Employees have a certain level of both affectivities.
Dispositions related to the experience of positive affectivity and negative affectivity have an
effect on job satisfaction. In a study conducted by Bouckenooghe (2013), affectivities strongly
correlated with job satisfaction and job performance. Bouckenooghe’s findings were consistent
with the dispositional approach to job satisfaction.
The dispositional approach is relevant to the relationship between cultural intelligence
and job satisfaction. Based on studies on the effects of particular traits, cultural intelligence will
relate with job satisfaction (MacNab, 2012). An employee’s cultural intelligence may influence
job satisfaction because of increased cultural understanding and better intercultural
communications, thus reducing stress at work (Bucker, 2014; MacNab, 2012). An employee
who possesses higher levels of cultural intelligence would also have greater levels of job
satisfaction than would other employees (Sims, 2012).
Taylor’s scientific management. Frederick Taylor’s Principles and Methods of
Scientific Management (1911) was an early study on motivation and job satisfaction. Taylor
outlined four principles of management and posited that only through cooperation between
management and labor was the maximum good achievable in society (Ivancevich, 2014). The
first principle of management addressed the need to develop a science for each element of an
employee’s work (Huang, Tung, Lo, & Chou, 2013). If for example, employees are laying brick,
then the process of bricklaying can benefit from applying scientific principles. A uniform size
and shape for the brick and a standardized way to lay and mortar the brick can increase
efficiency at the work site. This ensures the uniformity of products and services during the
22
production process and may increase demand for the products (Cummings & Bridgman, 2014;
Huang, 2013). The second principle of management is the scientific selection and training of
employees. In the past, employees selected the work to perform and self-trained on how to do it
(Ivancevich, 2014). Taylor advocated for thorough vetting of potential employees’ academic and
professional qualifications, followed by an exhaustive interview before deciding on the most
qualified applicant (Derksen, 2014; Huang, 2013). Once hired, company leaders should hold
new employees to the organization’s standards and release any employee who does not live up to
the standard (Ivancevich, 2014). If the task of assembling a part should take 4 minutes, but a
particular employee consistently takes 5 minutes to assemble the part, then that employee
undergo retraining to meet the standard. If retraining does not result in compliance, then the
employee must lose his or her job. Therefore, each employee will strive to meet or exceed the
standards to avoid dismissal from the organization. The third principle of management is the
scientific education and development of the employee (Cummings & Bridgman, 2014; Huang,
2013). Organizational leaders’ responsibility is to ensure employees remain relevant at their
jobs. Management needs to provide periodic training for the workforce to be more proficient in
performing their assigned tasks in an organization. The fourth principle of management is the
cooperation between management and the workforce (Derksen, 2014). Taylor’s intention was a
clear division of responsibilities between the management team, which performs the planning
and organizational function, and the employees, who perform the routine and daily function of
producing the goods (Cummings & Bridgman, 2014).
Taylor’s emphasis on efficiency and reducing nonessential steps in the production
process gave the impression that he was dehumanizing the workers so that the workers did not
receive encouragement to excel or think on their own. Taylor noted, “The worker will grow
23
happier and more prosperous, instead of being overworked” (Huang, 2013, p. 83). Taylor’s
approach to efficiency gave the appearance his methods only benefited the management team
(Huang, 2013).
Hawthorne studies. The Hawthorne studies serve as a preface to the study of job
satisfaction. The studies started in the 1920s and occurred in five stages over 8 years
(Ivancevich, 2014; Jung & Lee, 2016). The purpose of the studies was to investigate work
behavior and attitudes deriving from an array of physical, economic, and social variables (Lee,
2016). The first stage of the study took place in the Relay Assembly Test Room and involved
investigating the effect physical conditions had on employee behavior. The variations in
physical condition included work breaks, pay, temperature, and humidity. The second stage of
the study took place in a second Relay Assembly Group Study, and the third stage occurred in a
Mica Splitting Test Room to confirm the findings in the first stage of the study. The results of
Stage 1 indicated that the observed increase in production was a result of the changes in the
social situation work task, wage incentives, and reduced fatigue (Lee, 2016). The focus of the
second stage was introducing a new pay incentive only, and the focus of the third stage was
introducing new supervision but no new pay incentive. The fourth stage of the study involved an
interviewing program designed to investigate worker attitudes toward the job (Lee, 2016). The
fifth stage took place in the Bank-Wiring Observation Room and involved studying informal
group organizations in work situations. The study resulted in four catalogued findings that a
close relationship exists between behavior and sentiments (Ivancevich, 2014; Jung & Lee, 2015).
The second set of findings was that group influences significantly affect individual behavior
(Lee, 2016). The third finding was that group standards establish individual worker output (Jung
24
& Lee, 2015). The fourth finding was that money was less of a factor in determining output than
were group standards (Lee, 2016).
The Hawthorne studies were an attempt to apply the concept of the scientific
management theory developed by Taylor to the work at the Bell Telephone Western Electric
manufacturing plant in Hawthorne, Illinois (Ivancevich, 2014; Lee, 2016). Taylor concluded that
changes in work conditions positively affected employee productivity, as evidenced in the
increased productivity among the employees observed during the experiments (Jung & Lee,
2015).
In 2016, Lee recreated the Hawthorne studies using the same data but analyzed with
sophisticated data tools not available during the initial Hawthorne study. Lee employed a time
series analysis that captured the wave effects of the variables. During the experiment, Lee
included a human relations variable not studied during the original experiment. Lee included the
employee’s past productivity level and predicted that it would influence current productivity.
Lee concluded that the group and the most productive individuals motivate and exert pressure on
an individual’s output over time. The experiment validated the original conclusions of the
Hawthorne study, but also indicated that social facilitation and social learning were underlying
factors (Lee, 2016).
Jung and Lee (2015) revisited the Hawthorne study by applying it to the U.S. federal
workforce. Jung and Lee’s intent was not to recreate the Hawthorne experiment but to apply the
same research methodology and survey to the U.S. federal workforce. The results of the
experiment supported the external validity of the Hawthorne study. Jung and Lee demonstrated
that social relations and participative management style have stronger influences than physical
conditions on public employees’ perceived performance.
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Maslow’s hierarchy of needs. Maslow believed that the hierarchy of needs theory
outlines how people satisfy various personal needs in the context of their work (Ivancevich et al.,
2014). Maslow advocated that a person would first attempt to satisfy more basic needs such as
food and water, which he labeled physiological, before trying to satisfy upper-level needs such as
self-esteem (Adams, Harris, & Martin, 2015; Ivancevich, 2014). Maslow’s theory of
hierarchical needs plays a key role in understanding employee satisfaction and motivation at
work (Adams, 2015; Ivancevich, 2014). Maslow’s theory was and is popular with businesses
and served as the impetuous for other theories on job satisfaction and motivation, such as
Alderfer’s ERG theory and Herzberg’s two-factor theory (Ivancevich, 2014). Some researchers
are critical of Maslow’s theory; however, over the years since its inception, the theory has
proved useful in providing coherence to human behavior and to employee behavior in the
workplace (Adams, 2015; Zakaria, Ahmad, & Malek, 2014). The first tier on Maslow’s
hierarchy of needs is physiological needs, such as air, water, food, and, in contemporary terms,
sufficient salary to live (Adams, 2015; Harrington & Lamport, 2015). The next tier is safety and
security needs, such as working in a hazard-free environment, receiving a regular salary, and, in
contemporary terms, having medical insurance (Adams, 2015). The next higher tier is
belongingness, social, and love needs, such acceptance in society, which may include acceptance
by workmates and friends, working in cooperative groups, and having a supportive boss. The
fourth tier is esteem needs, such as earning a good reputation among peers at work or receiving a
high-level promotion at work (Sewell, 2015). The last and highest tier is self-actualization,
which may include starting a charity to help others or mentoring others (Ivancevich, 2014).
Maslow believed that an employee could not feel satisfied unless the employee met the elements
of the hierarchy of needs (Sewell, 2015). Maslow considered the concept of self-actualization as
26
the ultimate state for satisfaction, but believed that very few employees could achieve it
(Harrigan & Lamport, 2015).
Unsatisfied needs may cause employees to experience frustration and stress (Ivancevich
et al. 2014; Zakaria, 2014). From an organizational perspective, unsatisfied needs are negative,
as they may lead to poor performance outcomes. Businesses leaders use Maslow’s hierarchy to
motivate their employees. For example, Mary Kay, Inc. uses commissions and incentives such
as extra pay to motivate their consultants (Ivancevich et al. 2014). The consultant with the
highest sales and team-building attributes receives a Mary Kay Pink Cadillac as a reward for
their efforts. Mary Kay consultants’ report they enjoy being a part of the Mary Kay team, which
meets the belonging and social needs of Maslow’s hierarchy (Ivancevich, 2014). Similarly,
consultants report they appreciate the recognition they receive from Mary Kay based on their
efforts, which meets the esteem needs within Maslow’s hierarchy (Ivancevich, 2014).
Vroom’s expectancy motivation theory. Vroom’s expectancy motivation theory,
developed in 1964, is useful for predicting job satisfaction, effort, and performance (Chen, Ellis,
& Suresh, 2016; Purvis, Zagenczyk, & McCray, 2015). The expectancy theory has as its basis
the assumption that employees have an idea of the consequences associated with their actions,
and they make conscious choices regarding the preference of the outcomes (Purvis, 2015). Three
essential concepts within expectancy theory are expectancy, instrumentality, and valence.
Expectancy is the likelihood of employees obtaining the outcome they want (Chen, 2016).
Instrumentality is the extent to which employees see an outcome leading to other outcomes
(Renko, Kroeck, & Bullough, 2012). Valence is the outcome employees wish to obtain (Purvis,
2015). Employees believe behaving in a certain way may merit certain job features (Purvis,
2015). Employees thus feel motivated to act in ways that may create desired combinations of
27
expected outcomes (Chen et al, 2016). Researchers often refer to Vroom’s expectancy theory as
a mathematical model because employees measure motivation through their own expectations.
For example, if an employee expects to earn a higher salary, then the employee will feel
motivated to work harder based on the expectation of a higher salary in the future. The theory
also demonstrates that employees’ job satisfaction directly harmonizes with their perceptions that
rewards will come. Within this theoretical context, employees will only feel satisfied if they can
see the worth of the situation (Renko, 2012). Expectancy theory remains widely used as a basis
for research to predict job satisfaction and job performance (Chen, 2016; Purvis, 2015; Renko,
2012).
Frederick Herzberg’s two-factor theory. In 1964, Herzberg introduced a new theory of
motivation. Herzberg posited that opportunities related to job satisfaction are motivators and that
removing factors that are negative or create dissatisfaction have a preventative value. Another
name for the two-factor theory is the motivator-hygiene theory (Sanjeev & Surya, 2016).
Herzberg found two categories of factors related to job satisfaction in the workplace: satisfiers
and dissatisfiers. Herzberg collected data through interviews with over 200 engineers and
generated interview questions to gain a better understanding of the factors involved with workers
being exceptionally happy or exceptionally unhappy with their jobs. Herzberg’s research
revealed satisfiers related to work are achievement, recognition for achievement, intrinsic
interest, responsibility, and advancement at work. Herzberg’s research revealed that dissatisfiers
related to a worker’s environment are administration, supervisor, salary, interpersonal
relationships, and working conditions. Herzberg categorized satisfiers as motivators and
dissatisfiers as hygiene factors. Motivators affect job satisfaction, and hygiene factors affect job
dissatisfaction. Furthermore, Herzberg’s data revealed that although motivators affect job
28
satisfaction, they have minimal effect on job dissatisfaction. Similarly, hygiene factors
contribute very little to job satisfaction.
Herzberg’s theory remains widely used as a basis for research on job satisfaction and job
motivation (Fareed & Jan, 2016; Sanjeev & Surya, 2016; Sinha, Trived, & Kumar, 2012).
Fareed and Jan (2016) studied 418 bank officers to assess their job satisfaction levels via
Herzberg’s two-factor theory. Their research revealed that hygiene factors, like relationship with
supervisors, company policy, salary, social status, and working conditions, have a substantial
relationship with job satisfaction. However, Herzberg’s motivator factors such as achievement,
recognition for achievement, intrinsic interest, responsibility, and advancement at work had no
significant relationship with job satisfaction (Farred & Jan, 2016).
Snajeev and Surya (2016) studied 450 participants from pharmaceutical sales and
marketing professionals, and their findings confirmed the existence of the two-factor structure of
motivation and satisfaction. Their findings revealed employees feel satisfied in the presence of
motivating factors, and hygiene factors do not have any influence on satisfaction levels. Snajeev
and Surya concluded that managers are responsible for creating and keeping satisfied employees.
Subsequently, satisfied employees enhance organizational performance and they remain longer
in their jobs, which in turn increases organizational stability.
Locke’s range of affect theory. Locke’s range of affect theory is the most popular job
satisfaction model used from academic research (Chaudhury, 2015; Morgan, 2014). According
to Locke’s affect theory, a discrepancy between what an employee wants in a job and what the
employee has in a job determines job satisfaction (Morgan, 2014). Likewise, Locke opined that
job satisfaction comes from the value that an employee allocates to a certain facet of work, such
as flexible work hours, and thus moderates how satisfied or dissatisfied an employee becomes
29
with the job when the job meets or does not meet expectations (Chaudhury, 2015; Eggert, 2014).
The common aspects of job satisfaction are benefits, pay, promotions, and working conditions
(Eggert, Kelley, Maragiotta, Vaher, & Kaya, 2014). Within this framework, employees working
for the same company may have different levels of job satisfaction because of the different level
of regard they have for various facets at work based on their interpretations (Chaudhury, 2015).
Job characteristics model. The job characteristics model serves to explain the
interaction between job characteristics and individual differences and their effect on job
satisfaction and motivation (Blanz, 2017; Casey, Hilton, & Robbins, 2012; Ivancevich, 2014).
Managers use the job characteristics model in the planning and implementation of job design
changes. The model has five core job characteristics: autonomy, task identity and significance,
skill variety, and feedback (Blanz, 2017; Griffen, Hogan, & Lambert, 2012). The interaction of
the five job characteristics leads to three psychological states: experienced responsibility for
outcomes, experiences meaningfulness, and understanding the actual results (Casey, 2012;
Griffin, 2012). The psychological states determined the employees’ level of job satisfaction and
their work performance (Blanz, 2017). When organizational leaders used the job characteristics
model for a job redesign, the organization experienced a significant reduction in employee
turnover and absenteeism, improved job satisfaction, and improved productivity (Casey et al.,
2012; Griffin, 2012; Ivancevich, 2014).
Summary of theories and models. Studying the various theories leads to the conclusion
that an employee’s motivation depends on many factors and that supervisors play key roles in the
achievement of the factors. Employees ascribe specific values to various aspects of their jobs
that result in high or low job satisfaction. High job satisfaction equates to low employee
turnover rates (Schaumberg, 2017). Accounting firms that can retain their best accountants have
30
a competitive edge over accounting firms that have high turnover rates (Ackerman, 2016;
Dillard, 2014). Understanding the factors contributing to job satisfaction would help accounting
leaders make sure their accountants remain motivated and satisfied (Granados, 2016).
Recruitment and Retention of Accountants
The demand for accountants is increasing in the United States; researchers for the Bureau
of Labor Statistics (2015) estimated the demand for accountants would increase by 11% from
2014 to 2024. Turnover rates as high as 20% exacerbate the demand for accountants (O’Malley,
2017). Retention of accountants, once hired, is necessary for accounting firms to maintain their
level of activities and service clients. The retention of talent is the second highest concern of
accounting firms with 11 or more professionals; second only to talent retention (Drew, 2015).
Understanding the motivational factors of employees can assist in recruiting and retaining
staff. Recruiting employees with the right fit for the organization contributes to retention and
employee job satisfaction (Ivancevich, 2014). Being the right fit indicates employees feel
satisfied with their job and exhibit organizational citizenship behaviors that are positive for
organizational outcomes and retention (Ivancevich, 2014; Moreland, 2013). Accounting firms
may help their employees develop a passion for their profession by matching employees’
interests with their work (Granados, 2016). When employees feel like they have a calling to
their work, they are more prone to feel satisfied with their work and thus have higher retention
rates (Granados, 2016). The workload for accountants and the stress from the long hours
associated with tax season is one of the factors contributing to CPAs leaving public accounting
(Drew, 2015). Developing cultural intelligence leads to reduced stress for individuals who
interact with a large number of cross-cultural situations on a regular basis, such as accountants,
auditors, and tax professionals (Livermore, 2015). A possible solution to the recruiting and
31
retention problem experienced by accounting firms is to add collecting cultural intelligence
scores to the screening process for hiring new accountants (Livermore, 2015).
Globalization
Middleton (2014) noted globalization is the result of dramatic shifts in economics,
politics, and technology. Livermore (2015) posited globalization plays a part in new economic
dynamics and social relationships. Conducting business in a global context revolves around
relationships with individuals who may be culturally different from others. General Dempsey,
former chairman of the Joint Chiefs of Staff of the U.S. Department of Defense said,
“Globalization is impacting nearly every aspect of human activity. People, products, and
information are flowing across borders at unprecedented speed and volume, acting as catalysts
for economic development while also increasing societal tensions, competition for resources, and
political instability” (National Military Strategy, 2015, p. 1). Globalization makes it a challenge
for accounting leaders to transfer their skills across cultures with different value systems and
different cultural reference points. Dillard (2014) noted practically all accounting firms, due to
globalization, have clients with international aspects to their business. Livermore (2015) noted,
A participative leadership style in which managers involve others in decision making was
viewed as essential way of working among the German leaders and organizations
surveyed. However, this same style was viewed as a weakness among the firms and
leaders surveyed in Saudi Arabia. The Saudis believed authoritative leadership
demonstrated clarity and strength. (p. 17)
Thus, with globalization, accountants need to understand the various cultures of their clients and
develop the cultural intelligence capacity to serve their clients more effectively.
Culture and the Need for Cultural Intelligence
Globalization led to a need for organizations and leaders to face the complexity of cross-
cultural differences on a daily basis (Low, Samkin, & Christina, 2013; Knight, 2013). Many
32
leadership challenges link to cultural issues and a lack of understanding concerning the
differences that culture imposes on individuals and organizations (Crowne, 2013; Strong, Babin,
Zbylut, & Roan, 2013). The definition of culture is “the collective programming of the mind,
which distinguishes the members of one category of people from another” (Peng, 2016, p. 36).
People both learn and acquire culture, and for the purposes of this research, culture refers
to the beliefs, attitudes, values, habits, customs, and traditions shared by a group of people
(Wang, Waldman, & Zhang, 2012). There are language differences across cultures; however,
cultural differences are not the cause of all miscommunication (Engle & Crowne, 2014;
Middleton, 2014). Leaders and organizations may gain an advantage over other institutions that
do not appreciate cultural differences by exploring and understanding the differences and using
them to their benefit (Crowne, 2013).
Budde-Sung (2011) analyzed the demographics from several international business
classrooms from five Western countries: the United States, the United Kingdom, New Zealand,
Australia, and Canada. Budde-Sung posited an international classroom, due to its diverse
viewpoints, perspectives, and insights about business culture, may enhance the study of
international business issues. Having international students attend Western universities and take
classes side by side with Anglo students may enhance the development of cultural intelligence,
which is a key success factor in the global business world (Budde-Sung, 2011). As the
international business classroom becomes more international in terms of foreign students,
instructors will need to change their teaching styles accordingly to accommodate the learning
preferences of their foreign students (Budde-Sung, 2011). Budde-Sung advocated, “A more
inclusive teaching style is—and will continue to be—one that attempts to engage every student’s
33
learning style during a course, in effort to create a harmonious educational environment” (p.
372).
MacNab and Worthley (2012) conducted a study to identify global leaders. The topic of
the quantitative study was cultural intelligence and its relevance to self-efficacy. MacNab and
Worthley studied over 370 managers representing over 30 nations. The independent variables
for the study were international travel experience, work experience, management experience, and
self-efficacy. The dependent variables were the key indicators of cultural intelligence
development: metacognitive motivation and behavior. In their findings, general self-efficacy
demonstrated a significant relationship with cultural intelligence. Somewhat counterintuitive to
this construct, formal international travel experience did not have a meaningful relationship with
the development of cultural intelligence. MacNab and Worthley (2012) noted the need for future
studies on cultural intelligence to look for other aspects of cultural intelligence and education
that can affect self-efficacy.
Mueller and Baum (2011) studied best practices to hire leaders for a multinational firm.
Mueller and Baum used their 40 years of human resource practitioner experience to produce a
guide for hiring the right applicant for a position. The authors highlighted and featured
contemporary recruitment literature and selection best practices for human resource managers to
include, such as legal and technological developments. Mueller and Baum provided a 12-step
sequentially reviewed guide for hiring the right applicant. Their process started with job analysis
and ended with a background and reference check. Mueller and Baum heavily cited other
prominent authors in the human resource field and relied on their combined experience to
develop a series of vignettes illuminating the value of their recommended 12 steps to hire the
right individual. The authors noted the human resource manager is a company ambassador who
34
represents a company to an applicant. Their secondary role was an investigator of character
credibility investigating how well the applicant may contribute to the company. Finally, Mueller
and Baum advocated a vigorous background check on any potential applicant, which included
contacting their references, specifically their three previous supervisors, to determine if the
applicant would be a good fit for the new organization (Mueller & Baum, 2011).
Voegtlin, Patzer, and Scherer (2012) studied the relationship between responsible
leadership and global business. They advanced an understanding of the concept of responsible
leadership while operating in a global context, and they advocated that responsible leadership
produced legitimate decisions to secure the legitimacy of organization. Voegtlin et al. made
seven propositions about responsible leadership. The first proposition was that responsible
leadership helps to build and maintain the limit the legitimacy of an organization. The second
proposition was that responsible leadership had a positive effect on building trustful stakeholder
relations. The third proposition was that responsible leadership behavior enhances the social
capital inherent in stakeholder relations. The fourth proposition was that responsible leaders
might gradually change the ethical culture of any organization over time. The fifth proposition
was that responsible leadership positively affects the perceived importance of corporate social
responsibility within an organization. The sixth proposition was that responsible leaders are
more likely to be active social entrepreneurs than nonresponsible leaders are. The seventh and
final proposition was that responsible leaders should contribute directly to the ethical behavior
performance of their organizations. Voegtlin et al. posited that responsible leaders need to think
about the consequences of their decisions and balance the effects of their decision among all
active stakeholders. Using a qualitative approach, Voegtlin et al. defined responsible leadership
and revealed that it was distinct from transformational leadership and authentic leadership.
35
Voegtlin et al. indicated future researchers could advance the concept of responsible leadership
by examining the drivers of responsible leadership or opportunities for training it on.
Additionally, future researchers need to focus on the limitations of responsible leadership in
small businesses.
Cultural Intelligence
Dimensions. Cultural intelligence refers to a “person’s capability to adapt effectively to
new cultural contexts and therefore represent a form of situated intelligence where intelligently
adaptive behaviors are culturally bound to these values and beliefs of a given society or culture”
(Engle & Crowne, 2014, p.31). Cultural intelligence has four main elements: metacognition,
cognition, motivation, and behavior (Crowne, 2013). Metacognition is the process used to
acquire and understand cultural knowledge. Livermore (2015) noted metacognitive cultural
intelligence is an individual’s cultural consciousness and awareness. Cognition is the general
understanding of culture and cultural differences (Engle & Crowne, 2014). Livermore (2015)
noted cognitive cultural intelligence reflects knowledge of norms and practices of different
cultures. Individuals who have high cognitive cultural intelligence understand similarities and
differences across cultures (Middleton, 2014). Motivational cultural intelligence is the reason
why individuals want to engage with individuals from different cultures and understand cultural
differences (Engle & Crowne, 2014). Livermore (2015) noted it is the drive behind and the
interest in adapting to different cultural contexts. Behavioral cultural intelligence refers to how
well an individual can adapt and respond to new cultural settings (Engle & Crowne, 2014).
According to Middleton (2014), individuals with high behavioral cultural intelligence are
capable of displaying appropriate behaviors, gestures, tones, and words.
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Figure 1. Cultural intelligence model.
Livermore (2015) defined cultural intelligence as the ability to understand a different
culture. Culturally intelligent individuals want to learn about different cultures and during the
process; they start to view new cultures in a more positive light. In addition, they begin to
recognize patterns of behavior that are habits or norms within the culture (Engle & Crowne,
2014; Middleton, 2014). Furthermore, individuals with high cultural intelligence display
behavior that is appropriate during interactions with people from different cultures. Individuals
with high levels of cultural intelligence have the ability to transfer social skills across cultures,
which leads to an increased level of cross-cultural understanding and the ability to recognize
differences and adapt more readily (Engle, 2013; Middleton, 2014). The outcome of culturally
intelligent behavior is better intercultural communication, interaction, and relationship building
(Livermore, 2015).
37
Lin, Chen, and Song (2012) studied cultural intelligence and emotional intelligence and
its effect on one’s cross-cultural adjustment while operating in a foreign country. This was a
quantitative study that involved surveying 295 college students to determine the effect of cultural
intelligence and emotional intelligence on cross-cultural adjustment. To measure cultural
intelligence Lin (2012) used the Cultural Intelligence Scale developed by Ang et al. (2007). The
Cronbach’s alpha reliability for the Cultural Intelligence Scale is .87. To measure emotional
intelligence, Lin et al. used the Emotional Intelligence Scale, developed by Wong and Law
(2002). The Cronbach’s alpha reliability for the Emotional Intelligence Scale is .89. To measure
cross-cultural adjustment, Lin et al. used the cross-cultural adjustment 9-item scale developed by
Black and Stephen (1989). Cronbach’s alpha reliability for the Cross-Cultural Adjustment Scale
was .78. The data revealed that cultural intelligence had a positive effect on cross-cultural
adjustment and that emotional intelligence positively moderated the relationship between cultural
intelligence and cross-cultural adjustment (Lin, 2012). Employees with high cultural intelligence
levels may lessen the uncertainty caused by interacting with clients from various cultures and
thus adjusting for them is easier (Lin et al., 2012).
Cultural intelligence and leadership. Engle and Crowne (2014) used a convenience
sample to collect 134 survey responses in their study on global intelligence and the factors that
contribute to increasing its capacity within individuals. Engle and Crowne defined cultural
intelligence as the capability that allows individuals to understand and act appropriately across a
wide range of cultures. Engle and Crowne concluded that exposure to foreign cultures may
increase an individual’s cultural intelligence score. Engle and Crowne intimated while exposure
to a foreign culture via a vacation can increase cultural intelligence scores, the increase depends
on travelers’ motivation to experience the culture. Engle and Crowne (2014) concluded the
38
exposures encountered on overseas business trips or study abroad programs resulted in higher
cultural intelligence scores. Engle and Crowne (2014) determined even short trips overseas
could increase an individual’s cultural intelligence score. Seventy-nine percent of the control
group in their experiment increased their overall cultural intelligence scores after living in a
foreign country for 6 to 11 days. The control group lived with a host nation family, ate meals
with their host nation families, and conducted service projects during the day. Engle and Crown
(2014) concluded that businesses should consider assessing employees’ cultural intelligence
scores prior to dispatching them abroad for assignments.
Dries and Pepermans (2012) studied the leadership component to cultural intelligence
and built upon two previous studies to address the issue of identifying leadership potential. Dries
and Pepermans had four main goals for their research. The first goal was to present the results of
an extensive review of literature on the topic of leadership potential. The second was to develop
a comprehensive model to assess leadership potential. The third was to provide a guide
explaining the implications of measurement for the model. The fourth was to test their model on
a small sample of business leaders to assess their leadership potential. The results of their four
studies resulted in a two-dimensional model of leadership that consists of four quadrants
spanning 13 factors. The first quadrant was analytical skills. This quadrant deals with decision
making and problem solving, which is one of the best predictors of future performance as a
leader. The second quadrant was learning agility and referred to the willingness to learn. The
third quadrant was the drive quadrant, which included results orientation and dedication. The
fourth and final quadrant was emergent leadership, which included the factors of motivation to
lead, self-promotion, and stakeholder sensitivity. Dries and Pepermans indicated a need for
39
further research in terms of a longitudinal study to determine the growth curves for the various
dimensions of leadership developed in the four quadrants of their leadership potential model.
Ensari, Riggio, Christian, and Carslaw (2011) conducted a meta-analytic study in an
effort to ascertain how certain leaders emerge as leaders within a global context. Ensari (2011)
explored a variety of personality and individual differences, along with variables as predictors of
how leaders emerge in a group. The study included 45 separate publications on the topic of
leadership to identify the variables for leadership. The authors identified 15 variables for
leadership emergence in a group. Ensari et al. (2011) revealed certain personality traits lead to
favorable impressions of other individuals, which allows them to emerge as leaders in various
positions. Their research found authoritarianism intelligence and extroversion are predictors of
leader emergence in a group. Their research also found conscientiousness, neuroticism, and
femininity did not prompt a leader to emerge in a group (Ensari, 2011).
Box (2014) conducted a quantitative study designed to determine if a correlation existed
between cultural intelligence and transformational leadership attributes in the managers of larger
U.S. businesses. In addition, Box studied the effects of the interaction of both cultural
intelligence and transformational leadership on the abilities of these managers. The participants
for Box’s study were a random sample of 265 business managers located on both the east and
west coasts of the United States. The operationalized constructs were the charismatic variables
of transformational leadership and the constructs of cultural intelligence. These constructs were
collected using two surveys: the Multifactor Leadership Questionnaire (MLQ) and the Cultural
Intelligence Scale. The MLQ constructs collected information about participants’
transformational leadership characteristics and the Cultural Intelligence Scale determined their
cultural intelligence score. Box used a nonexperimental (no control group) quantitative survey
40
and a multivariate design (survey) for the research approach for the experiment. Box conducted
a one-way analysis of variance (ANOVA) calculation to determine if there was a statistical
correlation or variance interaction between the variables as indicated by the survey results. Box
also used a Pearson’s r and t-test analyses methods for nonexperimental purposes. Box noted,
Due to the fact the sample sizes of managers were not equal, a Kruskal-Wallis statistical
test was run. This analysis was designed for non-parametric data with a Pearson’s r,
ANOVA, and t-test analyses to determine the level and direction of variation in the
research model. (p. 142)
Box’s (2014) results demonstrated a “statistically positive relationship between the
cultural intelligence behaviors and transformational leadership abilities of managers, B=.86,
t(259)=5.51, p< .05” (p. 210). The analysis of the survey results from the MLQ and Cultural
Intelligence Scale revealed that managers and leaders need to strengthen their cultural
intelligence levels. Box determined that cultural intelligence might influence business results in
a positive manner.
Keung and Rockinson (2013) conducted a quantitative study to ascertain the relationship
between various forms of leadership and cultural intelligence by exploring the variables
transformational leadership and cultural intelligence. They examined 193 international school
leaders via a survey that consisted of a tool to assess their cultural intelligence score and another
instrument to assess their transformational leadership score and then conducted a correlational
test. Their results revealed a positive relationship between cultural intelligence and
transformational leadership in international school leaders. Furthermore, leaders with a higher
level of cultural intelligence scores also demonstrated a higher level of transformational
leadership (Keung & Rockinson, 2013), which indicated that leaders with a higher level of
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cultural intelligence can lead and manage projects more effectively in an international setting
than those with lower cultural intelligence scores. Keung and Rockinson (2013) recommended
that future school leaders receive training and instruction designed to improve their cultural
intelligence and transformational leadership skills as they rise through the ranks of academic
hierarchy (Keung & Rockinson, 2013). Lastly, when making a final selection for a key senior
leadership position, the hiring official should consider candidates’ cultural intelligence and
transformational leadership scores (Keung & Rockinson, 2013).
Delpechitre and Baker (2017) studied 143 sales students while participating in an
advanced personal selling course over a six-semester period. They examined the relationship
between sales students’ cultural intelligence level and its influence on their adaptive selling
behaviors and their performance during role-play exercises focused on cross-cultural scenarios.
The students also attended a 3-week cultural intelligence training session. Measuring students’
cultural intelligence levels involved analyzing the Cultural Intelligence Scale designed by Ang et
al. (2007). A survey developed by Comer, Marks, Vorhies, and Badovick (1996) measured their
adaptive selling behavior score. The instructor scored all role-play scenarios using the National
Collegiate Sales competition scale. The data revealed that students who had a strong
understanding of different cultures could adjust their sales tactics to suit the multicultural sales
environment they encountered (Delpechitre & Baker, 2017). Motivational cultural intelligence
had a significant positive relationship with adaptive selling behavior. Delpechitre and Baker
noted,
The relationship shows that when students invest effort in becoming more knowledgeable
and adaptable when interacting with culturally different customer, it assists students in
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becoming more adaptable when it comes to their selling behaviors and strategic approach
to the sales process. (p. 103)
The data revealed that behavioral cultural intelligence had a strong and positive relationship with
adaptive selling behavior. Students who were able to alter their selling techniques during buyer–
seller interactions based on cross-cultural attributes had better scores during their role-play
presentations (Delpechitre & Baker, 2017). The study revealed that when students increase their
cultural intelligence levels, there is an improvement in their adaptive selling behaviors, and they
perform better in role-play exercises than students with lower cultural intelligence levels
(Delpechitre & Baker, 2017).
Delpechitre and Baker (2017) posited that college students’ cognitive cultural intelligence
levels can increase through lectures, short case studies, and applied video cases with a focus on
various cultural dimensions, including workplace and selling environment. Delpechitre and
Baker also noted that college students’ metacognitive and motivational cultural intelligence can
develop by including role-play scenarios, video case analysis, and group discussion with a focus
on body language, including facial expressions and culture-based protocols. Similarly, college
students’ behavioral cultural intelligence can improve when they learn how to identify verbal and
nonverbal behavior in others through classroom instruction followed up by role-player exercises
mediated by the instructor (Delpechitre & Baker, 2017). Students need to learn effective
listening and conversational skills. Role-player exercises should have first-generation
immigrants playing the role of the buyer, and the sales students need to exercise their listening
and conversational skills throughout the role-play exercise (Delpechitre & Baker, 2017).
Cultural intelligence and job satisfaction. Cultural intelligence has a significant
positive correlation to job satisfaction (Sims, 2012). Sims (2012) studied 1,300 educators
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working at private high schools in Latin America. Educators with higher cultural intelligence
scores felt more satisfied with their jobs than educators with lower cultural intelligence scores.
Similarly, those with higher cultural intelligence scores were more likely to renew their contracts
for another year of work. Cultural intelligence had a significantly positive correlation to job
retention (Sims, 2012).
Cultural intelligence and decision making. Accountants in the globalized marketplace
appear to require additional soft skills such as cultural intelligence (Low et al., 2013; Weaver,
2014). Individuals with high cultural intelligence have an improved ability to assess a situation
in a culturally diverse scenario and thus can make effective decisions (Livermore, 2015).
Livermore (2015) determined that cultural intelligence “has been found to predict judgment and
better decision making from leaders who are working with intercultural issues and people” (p.
195). Individuals who have high cultural intelligence are better at anticipating risk, managing
risk, and making decisions in a multicultural environment (Groves, Feyerherm, & Gu, 2015;
Livermore, 2015; Middleton, 2014). Research of undergraduate students in the United States
and the Republic of Singapore revealed that cognitive cultural intelligence and metacognitive
cultural intelligence were instrumental in decision making and cultural judgment (Groves et al.,
2015).
Gutierrez, Spencer, and Zhu (2012) studied cultural intelligence from chief executive
officers’ (CEOs’) perspective. They examined the senior leadership behaviors of several CEOs
in an international context. The sample consisted of Chinese, Indian, and Western CEOs, and
the findings revealed several common characteristics for outstanding CEOs, which resulted in an
orientation toward achievement and forward thinking. They also identified distinctive
competencies from the three cultures. Although Indian CEOs are more likely to display a
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consideration of the welfare of their nation when making business decisions, Chinese CEOs
uniquely look for mutual benefit as well as criticize themselves (Gutierrez, 2012). Western
CEOs use interpersonal understanding and talent management while executing their management
duties. The main research limitations in the study revolved around the small group of CEOs they
interviewed. There was no opportunity to obtain a contrast group in each of the countries they
studied. CEOs may use the findings of the study to increase their cross-cultural management
styles. For example, Chinese CEOs might consider developing a more innovative way of
thinking to broaden their competitiveness and international contacts. Indian CEOs might
consider developing interpersonal understanding toward the talent in their organizations.
Finally, Western CEOs might consider adding inner strength and incorporating it into their
corporate social responsibility and sustainability practices while operating in an international
context (Gutierrez, 2012).
Korzilius, Bucker, and Beerlage (2017) studied innovative work behavior as a key
organizational competence. Korzilius (2017) surveyed 157 employees of an international
staffing agency to determine if cultural intelligence mediates the effect of multiculturalism on
employees’ innovative work behaviors. Employees who can develop and implement new ideas
for product development can enable an organization to succeed in a competitive global market.
Korzilius (2017) examined the relationship between multiculturalism, cultural intelligence, and
innovative work behaviors. To measure innovative work behavior, Korzilius (2017) used the 10-
item survey developed by De Jong and Den Hartog (2010) for knowledge-intensive service
companies. Cronbach’s alpha reliability for the Innovative Work Behavior survey was .84. To
measure cultural intelligence, Korzilius (2017) used the Cultural Intelligence Scale, developed
by Ang (2007). The Cronbach’s alpha reliability for Cultural Intelligence Scale was 0.87. To
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measure multiculturalism Korzilius (2017) used a survey designed by Nguyen and Benet-
Martinez. The survey had three response categories: monocultural, bicultural, or multicultural.
The data revealed 42% rated themselves monocultural, 12.7% rated themselves bicultural, and
45.2% rated themselves multicultural. In addition, the data revealed cultural intelligence fully
mediates the effect of multiculturalism on innovative work behaviors. The bicultural and
multicultural employees had higher cultural intelligence scores than monocultural employees.
The cultural intelligence scores from the bicultural and multicultural employees contributed to
higher scores for innovative work behavior. Korzilius (2017) posited organizations should
develop recruiting strategies to include screening employees for multiculturalism and cultural
intelligence to have a workforce prone to innovative work behaviors.
Cultural intelligence and job performance. Employees and supervisors with high
levels of cultural intelligence are more effective in cross-cultural situations and are also more
adaptable and innovative when operating in their own environments (Livermore, 2015;
Middleton, 2014). Cultural intelligence improves the following job-related tasks negotiation,
networking, and supervision or leadership (Sri Ramalu, Rose, Uli, & Kumar, 2012). Employees
with high cultural intelligence levels are more successful at cross-cultural negotiations compared
to employees with lower cultural intelligence. When involved with a business situation that
entails intercultural communications, ambiguity often emerges as a problem. Livermore (2015)
noted, “Heightened cultural intelligence will give you a better understanding of how to read the
nonverbal cues during a negotiation and make you aware of how to motivate an individual or
company from a different culture” (p. 15). Networking is another job task that employees with
high levels of cultural intelligence can perform. Livermore’s (2015) research revealed that
employees with high cultural intelligence are more creative and better at building multinational
46
networks than employees with lower cultural intelligence levels. Finally, due to globalization,
supervisors need to motivate and develop employees from a variety of cultures. Supervisors
with high cultural intelligence levels “are more likely to develop trust and effectively lead
multicultural groups and projects at home or dispersed around the world” (Livermore, 2015, p.
16) than supervisors with low cultural intelligence levels. Cultural intelligence may improve
employees’ and supervisors’ ability to perform a variety of job-related tasks ranging from
negotiation to leadership (Crowne, 2013; Lin et al., 2012).
Cultural intelligence and burnout. Individuals with higher cultural intelligence scores
are less likely to experience burnout at work than those with lower cultural intelligence scores
(Livermore, 2015; Rosenblatt, Worthley, & Macnab, 2013). An example is accountants who
must travel a lot both internationally and domestically. It is a challenge to master the cultural
norms of every culture encountered. However, those with a high cultural intelligence score can
bridge the gaps in cultural understanding (Bucker, 2014). Thus, they are less likely to experience
burnout from multiple cultural encounters during business travels (Livermore, 2015; Rosenblatt,
2013). Likewise, a higher level of cultural intelligence reduces the level of anxiety in employees
(Bucker, 2014). Bucker (2014) found no significant effect between anxiety and communication
effectiveness. Bucker (2014) determined that “cultural intelligence reduces anxiety to such a
level that it does not harm communication” (p. 2081). Screening and hiring accountants with
higher levels of cultural intelligence will reduce the chances of experiencing stress in burnout
during a busy tax season or when trying to meet a suspense date for a long-term accounting
project for a client.
Cultural intelligence and organizational success. Lima, West, and Winston (2016)
developed a 21-item survey to measure cultural intelligence at the organization level. The
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instrument builds on the Cultural Intelligence Scale developed by Ang (2007), which measures
an individual’s cultural intelligence level. Lima (2016) designed their organizational scale via a
literature review and a Delphi technique with a panel of experts. The researchers tested their
organizational instrument on 234 full-time employees from 10 North American organizations.
Lima (2016) used Ang and Inkpen’s conceptual model of organizational cultural intelligence to
develop a scale, which can measure cultural intelligence at the organizational level. There are
three concepts of cultural intelligence at the organizational level: managerial, competitive, and
structural (Lima, 2016). Managerial cultural intelligence is the aggregate score of the
organizational leaders’ individual cultural intelligence scores. Competitive cultural intelligence
is a conceptualization based on the processes, routines, and resources unique to the firm that
affords them a competitive edge. Structural cultural intelligence is the method organizational
leaders use to harness and combine resources within the organization to face the competition and
succeed in a challenging business environment. Lima (2016) developed a 31-item survey, based
on their literature review, to measure organizational cultural intelligence. After three rounds
with a panel of nine experts using the Delphi technique, Lima (2016) refined their instrument and
added an additional nine questions, which resulted in a 40-item instrument with a Likert-type
scaling format. Lima (2016) collected 230 responses to their survey from individuals in 10
organizations. After statistical analysis using scale reliability and Cronbach’s alpha, Lima
(2016) eliminated 19 items from the instrument due to no statistical correlation. The remaining
21 items were significant for measuring organizational cultural intelligence with the following
factors: leadership behavior, adaptability, training, intentionality, and inclusion (Lima, 2016).
The instrument will allow organizational leaders to measure cultural intelligence and identify
areas where they might need improvement. The data also reveal the critical roles that
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organizational leaders play in cultivating cultural intelligence levels in their organizations.
Measuring cultural intelligence at the organizational level can show whether a company’s
leadership training has a positive or negative effect on its organizational cultural intelligence
levels.
Lin (2012) observed when leaders increase their knowledge regarding cultural influences,
their ability to direct the organization will improve because of the understanding of the behaviors
of their own employees and the global context in which they operate. Developing cultural
intelligence skills and capacity in a workforce can increase the capacity to operate better in a
global context (Livermore, 2015). Livermore (2015) noted the companies whose leaders
implemented an 18-month cultural intelligence program that used cultural intelligence elements
in hiring, training, and strategy had a 92% increase in revenue. The company leaders contributed
the increased profits to implementing cultural intelligence in their organizations (Livermore,
2015).
Cultural intelligence training. Middleton (2014) reported several weaknesses in the
way multinational corporations approached the intercultural development of their employees.
The weaknesses Middleton reported were the narrow focus of country-specific knowledge and
the assumption that all persons required the same training protocol. Livermore (2015) suggested
that organizations design their intercultural training around the unique capabilities of an
individual to adapt and respond in a new cultural setting reflected by the four facets of the
cultural intelligence model. Livermore introduced a new conceptual framework for intercultural
training that identified specific capabilities based on a model of cultural intelligence that portrays
cultural intelligence traits as a relatively malleable collection of abilities that can improve over
time. Both Middleton and Livermore noted this approach is superior to traditional
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developmental approaches because of its unique tailoring to the strengths and weaknesses of
employees. Second, the approach provides an integrated approach to training and includes
knowledge and learning, motivational, and behavioral aspects. Third, the approach followed a
holistic model of cultural adaption rather than the piecemeal and county-specific approach to
training typically employed (Livermore, 2015). Dries and Pepermans (2012) maintained cultural
intelligence training should emphasize the motivational and metacognition components of
traditional cross-cultural training more. Cultural intelligence training should be an integral
component to the development of leadership capabilities for a global environment (MacNab,
2012). This information can serve to inform the uses of cultural intelligence training in the
developmental programs of accounting firms more effectively to groom and develop junior
accountants for managerial responsibilities with the firm.
Crowne (2013) examined the influence of cultural exposure on cultural intelligence and
emotional intelligence. Crowne studied the breadth of exposure to a foreign culture and the
depth of exposure to a foreign culture. The definition for the breath of exposure was the number
of foreign countries visited (Crowne, 2013). The definition for depth of exposure to a culture
was the types of experiences overseas, which included whether the participants took part in
cultural experiences with locals (Crowne, 2013). For example, travelers who often eat their
meals outside of the hotel at local cafes and make an effort to visit historical landmarks during
their travel will have a deeper understanding of the local culture than travelers who eat all their
meals in their hotel and never interact with the local inhabitants except for work needs. Crowne
noted, “Multiple triggers should be generated from visits to local establishments and thus cultural
and emotional learning should occur” (p. 11). The interactions with the local culture should
afford travelers the opportunity to view which emotional and cultural norms are acceptable and
50
thus model this behavior. The byproduct of this interaction will prompt cultural adaptation,
which is the process an individual uses to adjust to a new culture (Crowne, 2013). Crowne
surveyed 485 students from a U.S. university to measure their cultural and emotional intelligence
levels, as well as their foreign travel experiences. Crowne used the Cultural Intelligence Scale
developed by Ang (2007). Crowne also used the Wong and Law Emotional Intelligence Scale to
measure the participants’ emotional intelligence level (Wong & Law, 2002). Crowne revealed a
significant relationship between cultural intelligence scores and cultural exposure. There was no
relationship indicated between emotional intelligence and cultural exposure, but there was a
significant relationship between cultural intelligence and breadth of cultural exposure. There
was no relationship between emotional intelligence and breadth of cultural exposure, there was a
relationship between cultural intelligence and depth of cultural exposure, and there was no
relationship between emotional intelligence and depth of cultural exposure. The study revealed,
“Cultural exposure does not influence emotional intelligence even when examining depth and
breadth of exposures” (Crowne, 2013, p. 16). Cultural exposure, both in terms of depth and
breadth, had a significant influence on the cultural intelligence levels of the participants of the
experiment. Hiring managers can use the data from Crowne’s research to select candidates for
overseas work by using their cultural intelligence levels as a screening mechanism.
Job Satisfaction
Measurements. There are three instruments to measure the construct of job satisfaction
(Kieres, 2014; Thakre, 2016; Van Saane, 2003). Job satisfaction is a complex construct due to
many behaviors such as job recognition, promotion, and pay increase that influence the
construct. Assessing job satisfaction involves using one of two primary methods. The first is a
survey that measures the overall concept of job satisfaction (global surveys). The second method
51
is a survey that measures various components of job satisfaction (facet surveys). The three most
commonly used instruments to measure job satisfaction are the Job Satisfaction Survey (JSS), the
Minnesota Satisfaction Questionnaire (MSQ), and the Job in General Survey (JIG; Kieres, 2014;
Thakre, 2016; Van Saane, 2003).
The JSS (1997) measures job satisfaction within the human services industry. The nine
facets of job satisfaction that the JSS measures are pay, promotion, supervision, fringe benefits,
contingent rewards, operating procedures, coworkers, nature of work, and communication
(Thakre, 2016). The instrument assesses each facet with four items and computes the total score
from all items (Thakre, 2016). The internal consistency reliabilities of all nine facets are .91
(Van Saane, 2003). The MSQ is a good standard for measuring the outcomes of employees’
intrinsic and extrinsic job contexts (Abugre, 2014; Kieres, 2014). The MSQ assesses the extent
to which a job provides for the fulfillment of several basic needs (Kieres, 2014). The MSQ
consists of 100 items with five items per facet (Abugre, 2014). The MSQ has an internal
consistency reliability of .81 (Van Saane, 2003).
Thakre and Shroff (2016) used the JSS to measure the job satisfaction levels of 120
employees working in Mumbai. The authors examined organizational climate, organizational
role stress, and job satisfaction among organization employees. Thakre and Shroff determined
that employees with a favorable organizational climate scored lower on organizational role stress
and had higher job satisfaction levels than employees with unfavorable organizational climates.
Kieres and Gutmore (2014) used the MSQ to measure the job satisfaction levels of 156
high school teachers. The authors examined the value added by transformational leadership
practices to teachers’ job satisfaction and organizational commitment. Kieres and Gutmore
determined that principals who used individualized consideration had a profound influence on
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teachers’ commitment and job satisfaction levels. For example, principals who held regularly
scheduled goal-oriented meetings with their teachers and provided feedback on their
performance and professional development had teachers with higher levels of job satisfaction
and organizational commitment than principals who did not hold regularly scheduled meetings.
Abugre (2014) used the MSQ to measure the job satisfaction levels of public sector employees in
Ghana. Abugre noted 83% of the respondents indicated dissatisfaction in their pay and the
amount of work they performed.
The most commonly accepted measurement instrument for job satisfaction is the JIG
survey (Lopes, 2015). The JIG measures attitude toward a job. Global measures allow
employees to self-assess what aspects are relevant factors of the job when evaluating job
satisfaction. The JIG will be suitable for this study because it measures job satisfaction of an
employee and has an internal consistency reliability of .91 (Van Saane, 2003).
Determinants. Several studies have addressed the factors that influence job satisfaction
and dissatisfaction (Bryrne, Chughtai, Flood, & Willis, 2012; Han, Trinkoff, & Gurses, 2015).
Some researchers have noted that specific factors such as promotion and fringe benefits
influence job satisfaction. However, other researchers believe factors such as job security, role
clarity, work conditions, feedback from supervisors, achievement, recognition, influence, job
satisfaction, and work–life balance influence job satisfaction. Job satisfaction is an attitude that
employees have about their job. Employees’ attitude is a result of how they perceive their jobs
and the degree to which there is a good fit between them as individuals and their organization.
Some of the factors that contribute to job satisfaction are salary, the work itself, fringe benefits,
working conditions, recognition, responsibility, and institutional policies (Judge, 2017).
53
Ritter (2016) conducted a longitudinal study of 534 participants over a 12-week period
and determined that role clarity positively relates and role conflict negatively relates to job
satisfaction. Having good role clarity positively affects employees’ job satisfaction.
Experiencing role conflict has a negative effect on job satisfaction level (Ritter, 2016).
Han, Trinkoff, and Gurses (2015) studied 5,000 nurses in Illinois and North Carolina to
examine the relationship between job satisfaction and various work-related factors such as
autonomy, work schedule, supervisory, and peer support. Nurses with low job satisfaction also
reported lower autonomy than nurses who felt satisfied with their jobs. In addition, nurses with
low job satisfaction also reported lack of support from peers and supervisors (Han, 2015).
Similarly, for intentions to leave, nurses who stated they planned to leave their current job
reported significantly lower autonomy and less support from their peers than nurses who
intended to stay (Han, 2015).
Dalton, Davis, and Viator (2015) surveyed 421 public accounting professionals to study
the relationship between unfavorable supervisory feedback and job satisfaction. The results
indicated that an association exists between unfavorable supervisory feedback and lower job
satisfaction and role clarity, which leads to lower organizational commitment and higher
turnover intention in public accountants. Likewise, Dalton (2015) determined that external
mentoring attenuates the negative effect of unfavorable supervisory feedback on both job
satisfaction and role clarity. External mentors serve to counsel younger accountants on how to
work with supervisors who provide unhelpful feedback. A mentor’s counsel serves to reduce
protégés’ stress and mitigate adverse effects on job satisfaction. Finally, mentors can
communicate role-clarifying information to their protégés, which can mitigate supervisors’
unfavorable feedback on role clarity (Dalton, 2015).
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Mete and Bilen (2014) studied the relationship between work–family conflict and
burnout on the performance of accounting professionals. Mete and Bilen surveyed 112
accounting professionals using a structured questionnaire. To assess burnout, they used
Kristensen (2005) Copenhagen Burnout Scale. To assess job performance, they used Bakiev’s
Performance Scale, and to assess work–family conflict, they used Netemeyer (1996) Work–
Family Scale. The data revealed a statistically significant and positive relationship between
family–work conflict and burnout. Accountants with conflicts at home experienced more
burnout at their workplace (Mete & Bilen, 2014). There was a statistically significant and
positive relationship between the performance factor and the burnout factor (Mete & Bilen,
2014). An accountant’s performance level can decrease from past performance levels when they
experience burnout. The data demonstrated that both work–family conflict and family–work
conflict had positive and significant effects on burnout levels (Mete & Bilen, 2014). The data
highlighted that the conflicts that accountants experience at home and the workplace can increase
their burnout levels (Mete & Bilen, 2014). Accountants who experience burnout are more likely
to have lower job satisfaction levels, which can affect retention (Buchheit, 2016; Ivancevich,
2014; Mete & Bilen, 2014).
Buchheit, Dalton, Harp and Hollinsworth (2016) surveyed 1,063 practicing CPAs to
examine work–life balance and burnout among large, medium, and small accounting firms. In
addition, they examined the perceptions of accountants to alternative work arrangements such as
working from home. The data revealed that Big 4 accountants experienced higher work–family
conflict and burnout than accountants working at mid-sized accounting firms (Buchheit, 2016).
Similarly, accountants at mid-sized accounting firms experienced higher work–family conflict
and burnout than accountants working at small accounting firms (Buchheit, 2016). The data
55
reflected that public accountants’ at large and medium firms who experienced high levels of
burnout tended to leave public accounting before reaching the partner level (Buchheit, 2016).
Lastly, accountants at the Big 4 firms had lower levels of organizational support for alternative
work arrangements, and they were less likely to believe that they could remain effective at their
jobs while using alternative work arrangements (Buchheit et al. 2016).
Summary
Job fit for accounting professionals may require more than technical accounting skills, as
indicated by studies conducted by accounting researchers, including negotiation skills,
intercultural skills, strategic and critical thinking skills, and cross-cultural management
(Aldhizer, 2013; Daly, 2015, Eisenberg, 2013; Low, 2013). Despite stereotypes, many
accounting jobs require the use of soft skills to build rapport with clients from different cultures
to meet their needs and earn repeat business (Low, 2013). There is an expectation that an
accountant’s abilities to extend beyond the tradition technical skills of an accountant and into
nontechnical skills and as such, recruiters may use them as considerations in evaluating job fit
(Ryan, 2014; Weaver & Kulesza, 2014). The importance of interpersonal and cultural
intelligence within the accounting profession is increasing (Lin, 2012; Low et al., 2013).
Managing stress is another nontechnical skill considered beneficial in the accounting
profession. Research has portrayed accounting as a stressful profession (Buchheit, 2016)
because accountants need to be able to manage complex and stressful situations through effective
planning and by organizing their time properly (Chong & Monroe, 2015). Accountants respond
to stakeholders both within an organization and outside an organization and thus will encounter
workplace challenges and must learn to negotiate these obstacles while performing their duties.
Additionally, long work hours have caused accountants to experience stress, especially when
56
closing monthly journals and during tax season. The effects of stress include reduced job
satisfaction, job burnout, and increased employee turnover (Guthrie & Jones, 2012). Stress at
work negatively contributes to job satisfaction (Judge, 2017). However, employees with higher
levels of cultural intelligence are less likely to experience burnout at work than those with lower
levels of cultural intelligence (Livermore, 2015).
This study is necessary because empirical evidence that an association exists between
cultural intelligence and job satisfaction among accounting professionals does not exist. Most
researchers have studied cultural intelligence and job satisfaction in nontechnical fields (Byrne,
2012; Sims, 2012); however, the findings may be relevant to technical fields such as accounting.
A limited amount of research exists on the construct of cultural intelligence among the teaching
profession and how having the ability to relate and understand a diverse cultural setting can
assist in career success and job satisfaction (Byrne, 2012). Identifying how the variable cultural
intelligence relates to job satisfaction among accounting professionals is important to public
firms whose leaders are looking for improved recruitment and retention strategies.
Understanding the relationship between the two could assist owners and managers of public
accounting firms to identify additional methods for retaining accountants. This study may
provide insights into job satisfaction by examining the relationship to cultural intelligence and
will allow a determination regarding what relationship, if any, exists between the variables.
57
Chapter 3: Research Method
The specific problem addressed in this study was the inability of accounting firms to
recruit and retain adequate numbers of accountants to sustain and grow their firms (Guthrie &
Jones, 2012; McCabe, 2017). Accounting leaders need to identify alternative methods from
recruiting and retaining accountants (Richardson, 2016). The purpose of this quantitative
correlational study was to examine the relationship between cultural intelligence and job
satisfaction among accounting professionals working in CPA firms in Alabama who are
members of the ASCPA. A significant amount of research exists on cultural intelligence and job
satisfaction as separate constructs (Box, 2014; Crowne, 2008; Lin, 2012; Judge, 2017), yet
empirical evidence does not exists on how, if at all, cultural intelligence relates to job satis faction
among accounting professions.
The three research questions guiding the study and the associated null and alternative
hypotheses are below.
Q1. To what extent, if any, does a relationship exist between total Cultural Intelligence
score and job satisfaction level among accounting professionals?
Q2. To what extent, if any, does a relationship exist between the motivational factor of
Cultural Intelligence score and job satisfaction level among accounting professionals?
Q3. To what extent, if any, does a relationship exist between the behavioral factor of
Cultural Intelligence score and job satisfaction level among accounting professionals?
Hypotheses
H10. There is no statistically significant relationship between Cultural Intelligence, as
measured by the total score on the Cultural Intelligence Scale, and job satisfaction, as measured
by the total score on the Job In General score, among accounting professionals.
58
H1a. There is a statistically significant relationship between Cultural Intelligence, as
measured by the total score on the Cultural Intelligence survey, and job satisfaction by the total
score on the Job In General survey, among accounting professionals.
H20. There is no statistically significant relationship between the motivational factor of
Cultural Intelligence, as measured by the total domain score for Cultural Intelligence Scale, and
job satisfaction, as measured by the total score on the Job In General survey, among accounting
professionals.
H2a. There is a statistically significant relationship between the motivational factor of
Cultural Intelligence, as measured by the Cultural Intelligence Scale; and job satisfaction, as
measured by the total score on the Job In General score, among accounting professionals.
H30. There is no statistically significant relationship between the behavioral factor of
Cultural Intelligence, as measured by the total domain score on the Cultural Intelligence Scale,
and job satisfaction, as measured by the total score on the Job In General score among
accounting professionals.
H3a. There is a statistically significant relationship between behavioral factor of Cultural
Intelligence, as measured by the total domain score on the Cultural Intelligence Scale, and job
satisfaction, as measured by the total score on the Job In General score, among accounting
professionals.
Chapter 3 includes a discussion of the research methodology used for the study to include
design appropriateness. The chapter includes a description of the study population and the study
sample. Similarly, the chapter includes a description of the instruments used in the study to
assess cultural intelligence and job satisfaction, along with existing evidence of validity and
reliability for those instruments. Likewise, a description of the data collection and analysis
59
procedures to be used in the study are discussed. Finally, the chapter details the methodological
assumptions, limitations, and delimitations, and ethical assurances to include informed consent
and assurances of confidentiality are covered.
Research Method and Design
To achieve the purpose of this study, the researcher deemed the quantitative correlational
research method most appropriate to determine any existing relationship between cultural
intelligence and job satisfaction among accounting professionals. Quantitative research is “a
means for testing objective theories by examining the relationship among variables. These
variables can be measured, typically on instruments, so that numbered data can be analyzed
using statistical procedures” (Creswell, 2009, p. 233). Quantitative research is about hard data
that is statistically valid (Leedy & Ormrod, 2013). The most appropriate research method for this
study is the quantitative approach because the study involves determining the correlation
between two known variables (Creswell, 2009; Leedy & Ormrod, 2013). The known variables
are motivational cultural intelligence score, behavioral cultural intelligence score, total cultural
intelligence score, and job satisfaction. The quantitative approach is appropriate, as the objective
of this study is to collect numerical data and test hypotheses for generalizing the results to the
general population (Creswell, 2009; Leedy & Ormrod, 2013).
The advantage of the quantitative approach is that it has a lower risk of bias as the survey
instrument should evenly collect the information required for the study from sample without the
interpretive analysis risks associated with qualitative research methodologies. Also, the
quantitative approach has the advantage of allowing the researcher to study a large number of
participants with the use of statistical software providing the time to analyze the data will being
less time consuming when compared to the other approaches (Leedy & Ormrod, 2013).
60
Quantitative researchers collect data from instruments, such as surveys, with sample sizes
yielding findings with at least a 95% confidence level (Creswell, 2009). Application of the
quantitative method allows researchers to test theory and identify relationships and causation
(Creswell, 2009; Leedy & Ormrod, 2013). The purpose of the study is to determine whether
cultural intelligence can predict job satisfaction among the identified population. Finally, the
quantitative approach due to its use of numerical data can potentially have the perception of
higher creditability and validation by other researchers (Creswell, 2009).
Population
The target population for the study consists of public accountants working in certified
public accounting firms in the U.S. state of Alabama who are members of the ASCPA. The
population is appropriate because most public accountants in Alabama are members of the
ASCPA, which has over 6,500 members (ASCPA, 2017). The sampling frame to be used for this
study will be CPAs and accounting professionals employed in CPA firms in Alabama.
Sample
The researcher in this study used a non-probability sampling technique known as
purposive sampling. A purposive sample is used to select participants that meet a specific
criterion (Cozy & Bates, 2012). The ASCPA will select the subset of 6,500 CPAs and accounting
professionals employed by CPA firms in Alabama. Members of the ASCPA who are not
employed in public practice, students, or retired members will not be considered acceptable for
the sample. The researcher posted on an electronic survey instrument, on a member’s only
ASCPA website, which included demographic collection questions. The instrument will be
hosted on Survey Monkey.com. Following a participant’s acknowledgment to participate,
demographic data was collected and then participants moved on to the survey instrument for the
61
study. The survey allowed the researcher to collect data that will help to measure participants’
cultural intelligence levels and their level of job satisfaction. An appropriate sample size, for this
research, was calculated based upon a G*Power analysis with a paired observation F-test, effect
size, 0.25 (medium), a significance level of 0.05, and the power setting of 0.85 with the fixed
effects, Friedman’s ANOVA (Field, 2013). The results of the G*Power analysis indicated n=64
is sufficient for a statistically calculable rate appropriate to ensure validity.
Instrument
The participants completed one survey that consisted of three parts following participant
acceptance and acknowledgment. Part I consisted of demographic data such as the participants’
age, gender, education level, ethnicity, length of employment, years at their current company,
and type of accounting work performed (Appendix A). Part 2 of the survey consisted of the
Cultural Intelligence Survey as developed by Earley and Ang (2003), which measures the
participant’s cultural intelligence score. Part 3 of the survey consisted of the Job in General
survey (JIG), which measured the participants; job satisfaction level (Appendix A).
Demographic information. Part I of the survey will consisted of questions to collect the
demographic characteristics of the participants to obtain a description of the sample. The
demographic data collected was age, gender, education level, ethnicity, years at current
company, years of employment in public accounting, and type of accounting work performed at
their firm (Appendix A).
Cultural Intelligence. Part II of the survey consisted of the cultural intelligence scale as
developed by (Ang, 2006). The cultural intelligence scale has four components to it:
metacognition, cognition, motivational, and behavioral. Overall, the cultural intelligence scale is
a 20-item survey that consists of on overall score for cultural intelligence and sub-scores for
62
metacognition, cognition, motivational, and behavioral. Initially the cultural intelligence scale
started as a pool of 53 items gathered by Ang et al. (2006) based on cross-cultural adjustment
literature and interviews with executives with significant international experience. Then the 53
items were tested for relevance, clarity, and reliability. Next, the researchers reviewed the scale
and retained the ten best items for each of the four factors, resulting in a forty item cultural
intelligence scale (Sternberg & Kaufman, 2011). Lastly, the researchers traveled to Singapore
and completed a second sample by surveying undergraduates in Singapore thus finalizing the
cultural intelligence scale and confirmatory analysis (Sternberg & Kaufman, 2011). Then
analysis of the two samples led to the 20-item survey. The reliability of the 20-item scale was
acceptable at metacognitive (.72), cognitive (.86), motivational (.76), and behavioral (.83) (Ang,
2006). Furthermore, the authors examined the use of the cultural intelligence instrument across
time samples. Five months later, the participants completed the 20-item scale for a second time
and the results indicated invariance across time (Ang, 2006). Likewise, cross-validation
included administering the cultural intelligence scale to 337 American undergraduates and the
findings were supportive of invariance in factor loading, factor structure, and factor covariance’s
across the Singapore and American undergraduate samples (Ang & Dyne, 2008). Lastly, the use
of the cultural intelligence scale has been used in several studies one if which was Robert Sims
(2012) and he used the cultural intelligence scale to study cultural intelligence as a predictor of
job satisfaction and intent to renew contract among expatriate international schoolteachers in
Latin America.
Job satisfaction. Part III of the survey consisted of the Job in General (JIG) questions
which measures a participants overall job satisfaction score. The JIG is an 18-item self-reporting
instrument in which the participants select from three response options: Yes, No, or Cannot
63
Decide to a series of adjectives, which describes the work the participants currently perform
(Brodke, 2009). Numerous research endeavors about the job attitudes of workers and to various
job organizations used JIG to measure job satisfaction (Gillespie, 2016; Leck 2016). The JIG
survey has a total score of 54 and a low score of zero. A score above 27 is considered to indicate
satisfaction on the part of the participant with their job. A score of 54, which is the maximum
score a participant can receive, indicates a high level of job satisfaction and a minimum score of
zero indicates a low-level of job satisfaction. There is evidence to support reliability, validity,
and suitability of the JIG to assess job satisfaction in a quantitative manner (Ironson, 1989;
Brodke, 2009). A Cronbach’s alpha calculation is the most common measure of scale reliability
for surveys (Field, 2013). The JIG has a coefficient alpha reliability factor of .92, which attests
to its reliability (Brodke, 2009). The JIG was selected to measure job satisfaction because it is
one of the most widely used instruments for measuring job satisfaction over the past 40 years and
has established validity and reliability (Brodke, 2009). The use of the Job in General scale has
been used in several studies one if which was John Brooks 2014 study of the relationship
between job satisfaction and financial performance in Pennsylvania community banks. Lastly,
Bradley Johnson used the JIG to study job satisfaction, self-efficacy, burnout as predictors of
attrition in special education teachers.
Operational Definition of Variables
The purpose of the quantitative correlational study was to examine the relationship
between the construct of cultural intelligence and job satisfaction among accounting professional
working in CPA firms in Alabama and who are members of the ASCPA. The construct of
cultural intelligence included three predictor variables: total cultural intelligence score and both
the behavioral and motivational factors of cultural intelligence. The criterion variable for this
64
study was job satisfactions as determined by the Job In General survey. The demographic
variables are age, gender, education, ethnicity, length of employment, years at the current
company, and type of accounting work the participants conduct. The operational definition for
each variable is listed below.
Gender. Gender is a demographic variable and its measurement is on a nominal scale.
The participant will choose either 1 = male or 2 = female (Appendix A).
Age. Age is a demographic variable and its measurement is on a nominal scale. The
participant will choose from among five age categories: 1 = 20-29, 2 = 30-39, 3 = 40-49, 4 = 50-
59, 5 = over 60 (Appendix A).
Education level. Education level is a demographic variable and its measurement is on a
nominal scale. The participant will choose from among four categories: 1 = Bachelor’s degree, 2
= Some graduate level course work completed, 3 = Master’s degree, 4 = Doctoral degree.
Ethnicity. Ethnicity is a demographic variable and its measurement is on a nominal
scale. The participant will choose from among six ethnicity categories: 1 = Hispanic or Latino, 2
= White or Caucasian, 3 = Black or African American, 4 = American Indian or Alaska Native, 5
= Asian or 6 = Other (Appendix A).
Years of employment in public accounting. The number of years the participant has
worked in public accounting is a demographic variable and its measurement is on an ordinal
scale. The participant will choose from among six ethnicity categories: 1 = Hispanic or Latino, 2
= White or Caucasian, 3 = Black or African American, 4 = American Indian or Alaska Native, 5
= Asian or 6 = Other (Appendix A).
Years at the current company. Years the participant has worked at their current
company is a demographic variable and its measurement is on an ordinal scale. The participant
65
will choose from among five categories: 1 = less than 1 year, 2 = 2 to 5 years, 3 = 6 to 10 years,
4 = 11 to 15 years, or 5 = over 15 years (Appendix A).
Type of accounting work performed. The participant’s type of accounting work is a
demographic variable and its measurement is on a nominal scale. The participant will choose
from among six types of accounting categories: 1 = taxation, 2 = Audit, 3 = Forensic
Accounting, 4 = Financial Planning, 5 = Consulting, or 6 = Other (Appendix A).
Total Cultural Intelligence. A participant’s total score on Ang et al’s (2006) cultural
intelligence survey is operational definition for the predicator variable of cultural intelligence.
There are 20 questions on this instrument and the participant selects the response that best
describes your capabilities right now using a Likert scale with 1 = strongly disagree and 7 =
strong agree (Appendix A). There is a maximum score of 140 on this scale.
Motivational factor of Cultural Intelligence. A participant’s score on Ang et al.’s
(2006) motivational factor of cultural intelligence is the operational definition for the second
predicator variable of cultural intelligence. Motivational cultural intelligence is “the capability
to direct attention and energy toward learning and functioning in intercultural situations (Ang &
Dyne, 2008, p. 19). There are five questions on this instrument and the participant selects the
response that best describes your capabilities right now using a Likert scale with 1 = strongly
disagree and 7 = strong agree (Appendix A). There is a maximum score of 35 on this scale.
Behavioral factor of Cultural Intelligence. A participant’s score on Ang et al’s (2006)
behavioral factor of cultural intelligence is the operational definition for the second predicator
variable of cultural intelligence. Behavioral cultural intelligence is the capability to demonstrate
the appropriate action both verbal and non-verbal when interacting with individual from different
cultures (Ang & Dyne, 2008). There are five questions on this instrument and the participant
66
selects the response that best describes your capabilities right now using a Likert scale with 1 =
strongly disagree and 7 = strong agree (Appendix A). There is a maximum score of 35 on this
scale.
Job satisfaction. A participant’s total score on Ironson et al’s (1989) JIG instrument is
the operational definition for the criterion variable of job satisfaction. There are two scoring
scales for the instrument one based on positively worded responses and one for negatively
worded responses. For positively worded responses the scores are Yes = 3, No =0, and You
Cannot Decided =1. For negatively worded responses, the scores are No=3, Yes=0, and You
Cannot Decided =1. The maximum possible score a participant can receive is 54, which
demonstrates a high level of satisfaction and the lowest score possible is 0 which translates to the
participant having a low job satisfaction level. A score of 27 or above indicates job satisfaction
and a score below 27 indicates a participant is dissatisfied with their job.
Data Collection, Processing, and Analysis
A member’s only ASCPA website was used to locate participants for this research
endeavor. A SurveyMonkey.com instrument was posted in the general member’s forum of the
ASCPAs website. Text in the posting invited members to participate in the study and if they
wanted more information about the study to read the Microsoft letter attached to the posting
(Appendix B). Data collection occurred online using SurveyMonkey.com for the cultural
intelligence score and the Job In General score. Also, participants before taking the survey were
afforded the opportunity to read a description of the study’s background, rationale, potential,
benefits, and some background on the research process (Appendix C). If the participant was still
interested they clicked on the link to SurveyMonkey (https://www.surveymonkey.com/TBP), at
this time the participants read the informed consent form (Appendix D). After reading the
67
informed consent form the participant will either click button titled “take the Survey” thus
advancing to the survey instrument or clicking the button titled “exit survey” which will direct
the participant to a screen thanking them for their time. The participants that click the “take the
survey” button will advance to a screen with a question titled, “Do you work for private or public
accounting firm?” If the participant clicks, the button titled “private accounting” they are
directed to a screen, which will state they do not meet the criteria for the study and it will also
thank them for their time. For those participants that click the button titled “public accounting”
they will progress to part I of the survey, which deals with demographic information. Next the
participants will complete part II of the survey which will assess their level of cultural
intelligence and the on to part III of the survey which will assess their level of job satisfaction.
Data processing and analysis. Data was collected and then downloaded from
SurveyMonkey.com and transferred to a Microsoft Excel spreadsheet and then imported into
SPSS 25.0. Descriptive statistics were calculated to describe the demographic characteristics of
the participants. Frequencies, percentages, the mode were reported for the nominal variables of
gender, ethnicity, and type of work. Frequencies, percentages, ranges, the median, and mode
were reported for the ordinal variables of age, years at current company, and length of
employment. Descriptive statistics were reported for the predictor variables of total cultural
intelligence score, score for the sub-factor of behavioral cultural intelligence, and score for the
sub-factor of motivational cultural intelligence. Descriptive statistics were reported for the
criterion variable of job satisfaction. The testing of all hypotheses involved linear regression
analysis in which job satisfaction was the criterion variable.
The first regression analysis was used to test null hypothesis 1:
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H10. There is no statistical significant relationship between Cultural Intelligence, as
measured by the total score on the Cultural Intelligence Scale, and job satisfaction, as measured
by the total score on the Job In General score, among accounting professionals.
The total cultural intelligence score is the predictor variable.
The second regression analysis will be used to test null hypotheses 2 and 3:
H20. There is no statistical significant relationship between the motivational factor of
Cultural Intelligence, as measured by the total domain score for Cultural Intelligence Scale, and
job satisfaction, as measured by the total score on the Job In General survey, among accounting
professionals.
H30. There is no statistical significant relationship between the behavioral factor of
Cultural Intelligence, as measured by the total domain score on the Cultural Intelligence Scale,
and job satisfaction, as measured by the total score on the Job In General score among
accounting professionals.
The regression analysis included the predictor variables of motivational and behavioral
sub-factors of cultural intelligence. Both regression analysis, determined the magnitude and
direction of the association for the predictor variables.
Assumptions
Two basic assumptions exist in the study. The first assumption was the participants of
the study would be truthful in responding to the survey questions. The second assumption was
the participants would respond with perspectives, inputs based on their own experiences, and
refrain from any personal biases they might have.
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Limitations
The research study had inherent limitations, as limitations are potential weaknesses in the
study and are threats to internal validity (Trochim & Donnelly, 2008). The objective of the
research was to learn of any existing correlations between the variables and the strength and
direction of any existing relationships (Field, 2013). The study, however, did not involve
determining causality. Although a relationship between the three variables may occur, a finding
will not mean that cultural intelligence causes job satisfaction (Field, 2013; Trochim &
Donnelly, 2008). Some aspects of job satisfaction might contribute to specific elements of
cultural intelligence. Other factors, such as the participants’ working environment, such as
location of job and quality and size of their office might influence the outcome of the research.
Delimitations
Delimitations are threats to generalizability and external validity to the study (Field,
2013). Due to the accessibility of the population, the sampling frame was limited to ASCPA
members. Generalizing the results of the study to other accounting professional in other states
and the larger population of public accountants in Alabama is limited because participants may
not be representative of accountants in other locations.
Ethical Assurances
When conducting research on human beings, it is necessary to take into consideration
ethical issues related with that research since human beings can feel and experience
psychological distress. Leedy and Ormrod (2013) noted ethical issues in research fall into four
categories: protection from harm, voluntary/informed consent, right to privacy, and honesty with
professional colleagues. In the category of protection from harm, any medical procedures that
can harm the participant must be approved in advance and the benefits would need to outweigh
70
the risks to the participants (Cozby & Bates, 2012). In terms of voluntary and informed consent,
most researchers have their participants sign an informed consent form that acknowledges that
their participation in the study is voluntary and that they understand they may decline without
penalty (Trochim & Donnelly, 2008). In terms of privacy, the participants need to be assured
that their participation in the research will be kept private (Creswell, 2009). Also, any
identifying data about them and their answers to the research survey and data gleamed from the
research will not be released to the public (Cozby & Bates, 2012). In terms of honesty with
professional colleagues “researchers must report their findings in a complete and honesty
fashion, without misrepresenting what they have done or intentionally misleading others about
the nature of their findings” (Leedy & Ormrod, 2013, p. 108). The results of this study may
contribute to the accounting profession and will contain complete documentation of all material
and references.
The proposed research involved adults taking a survey designed to collect information
pertaining to the cultural intelligence and job satisfaction levels and thus little potential from
harm is assessed. The current research project does not involve more than minimal risks to those
participating in the research. Also, the primary researcher for this project obtained informed
consent forms from all participants. Likewise, the primary researcher for this project will secure
the surveys and keep them under lock and key in his office. All research data will be stored on a
password protected and fire walled computer system. IRB approval was sought and obtained
prior to any data collected
Summary
The purpose of this study was to examine the relationship between the constructs of
cultural intelligence and job satisfaction among public accountants. The population to be
71
included in this study will be accounting practitioners from the State of Alabama. The sampling
technique to be used to select the participants will be a purposive sample to be provided by the
ASCPA. Power analysis determined a sample size of 64 participants would be sufficient for the
study. Three research questions will guide this study. The study will be a quantitative,
correlational, survey research design. Ang et al. (2007) Cultural Intelligence Scale and Ironson
et al. (1989) Job in General survey was the primary research instruments for this study. Data
collection procedures included an online method, with the instruments electronically transmitted
using the Survey Monkey website.
Statistical analysis used linear regression and all calculations were made in SPSS Version
25 with the data being presented in the aggregate. The confidentiality of the participants was
maintained throughout the study. The main objective of the research was to ascertain the
relationship between cultural intelligence and job satisfaction among public accountants.
The chapter includes discussion of the research method and design, instruments used,
data collection procedures used, and analysis procedures used in the study. The chapter
discussed the appropriateness of using a quantitative design for the study. The purpose of the
research was to determine any association between cultural intelligence and job satisfaction
among accounting professionals.
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Chapter 4: Findings
The specific problem addressed by the study was the inability of accounting firms to
retain sufficient numbers of accountants to maintain and grow the firm (McCabe 2017;
O’Malley, 2017). Accounting leaders need to identify alternative methods for recruiting and
retaining accountants (Livermore, 2015; McCabe, 2017). The purpose of the quantitative
correlational study was to examine the relationship between cultural intelligence and job
satisfaction among accounting professionals working in CPA firms in Alabama who are
members of the ASCPAs. A substantial amount of research exists on cultural intelligence and
job satisfaction as separate constructs (Han, Trinoff, & Gurses, 2015, Livermore, 2015;
Middleton, 2014), yet empirical evidence does not exist on how, if at all, cultural intelligence
relates to job satisfaction among accounting professionals.
Chapter 4 includes a presentation of the findings of the study. The first section focuses on
participant demographics and descriptive statistics for the study variable. The second section
includes a description of the linear regression and Pearson coefficients. The final section includes
an evaluation of the findings, interpreted based on dispositional theory and current literature. The
chapter concludes with a summary of key results.
Results
Prior to data analysis, the collected data was screened to ensure complete data for all
participants. Seventy-four participants clicked on the online survey; however, only 70
participants completed all questions thus, N=70. The data was screened for outliers and boxplots
of the variables were produced. No extreme values were observed in the data.
The data from 70 participants were used in the final analyses. Descriptive statistics were
calculated first to characterize demographic characteristics and then frequency distributions and
73
percentages to characterize demographic profiles. Participants were asked eight demographic
questions about their age, gender, highest level of education, ethnicity, current employment as a
public accountant, number of years with current employer, and type of work performed. Table 1
includes a summary of the sample demographics. The results indicate that more than half of the
participants were older than 40 years old. Nine participants (12.9%) of the study were between
20 and 29 years. Slightly less than one-third of the participants (n=23, 32.9%) were between 30
and 39 years. Slightly less than one-quarter of the participants (n=17, 24.3%) were 40 to 49
years. Twelve of the participants (17.1%) were 50 to 59 years. Nine participants (12.9) of the
study were over 60 years. With more than half of the participants (n = 38, 54.3%) being 40 years
old or more, indicates the sample was dominated by older participants. The Trends Report
(AICPA, 2016) provided access to demographics of the population for gender, race, and type of
work performed.
The overwhelming majority of participants (n = 65, 92.9%) in the current study identified
themselves racially as White. The percentage of White or Caucasian participants in the current
study was higher than the percentage (88%) reported in the Trends Report (AICPA, 2016) for the
similar category. The percentages of African American (n = 4, 5.7%) was higher in the current
study than the (1%) reported in the Trends Report (AICPA, 2016). The percentage of Hispanics
in the current study (0%) was underrepresented compared to the Trends Report (3%). The
percentage of American Indians in the current study (n = 1, 1.4%) was overrepresented compared
to the Trends Report (0.1%).
More than one-third of the participants (n = 24, 34.3%) were employed in their current
position for 2 to 5 years, 17 (24.3%) were employed in their current position for greater than 15
years. Thirteen participants (18.6%) were employed in their current position for 6 to 10 years.
74
Eleven participants (15.7%) were employed in their current position for 11 to 15 years. Five
participants (7.1%) were employed at their current job for less than a year.
Almost half of the participants were (n= 33, 47.1%) worked in the public accounting field
for over 15 years. Fifteen participants (21.4%) worked in the public accounting field for 6 to 10
years. Thirteen participants (18.5%) worked in the public accounting field between 11 to 15
years. Eight participants (11.4%) worked in the public accounting field between 2 to 5 years.
Only one participant has worked in the public accounting field for less than one year. The
current study is overrepresented by accounting professionals who worked over fifteen years in
the public accounting field.
In the current study, most participants (n = 31. 44.3%) performed tax work. The next
most frequent work type was audit work, reported by 19 (27.1%) participants. The
demographics reported by assignment in the Trend Report (AICPA, 2016) for tax work was 36%
auditing was 45%. The current study is overrepresented in tax work and underrepresented in
auditing.
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Table 1
Sample Characteristics
Characteristic N Percent
Age
20-29 years 9 12.9
30-39 years 23 32.9
40-49 years 17 24.3
50-59 years 12 17.1
Over 60 years 9 12.9
Gender
Male 36 51.4
Female 34 48.6
Ethnicity
Hispanic or Latino 0 0
White or Caucasian 65 92.9
Black or African American 4 5.7
Asian 0 0
Other 1 1.4
Time Employed in current position
Less than 1 Year 5 7.1
2-5 Years 24 34.3
6-10 Years 13 18.6
11-15 Years 11 15.7
Over 15 Years 17 24.3
Time employed in public
accounting
Less than 1 Year 1 1.4
2-5 Years 8 11.4
6-10 Years 15 21.4
11-15 Years 13 18.6
Over 15 Years 33 47.1
Type of work perform in firm
Taxation 31 44.3
Audit 19 27.1
Forensic accounting 4 5.7
Financial planning 3 4.3
Consulting 5 7.1
Other 8 11.4
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Descriptive statistics and graphical programs were utilized to examine underlying
assumptions and tests. The underlying assumptions examined were normality of the variables,
linearity, and homogeneity of variances. Skewness and kurtosis were computed for the criterion
and predictor variables to examine the study hypotheses (see table 2). Skewness and kurtosis are
components of normality of data related to distribution and steepness of a distribution (Field,
2013). A skewed variable occurs when the mean is not distributed in the middle. Kurtosis
occurs when the distribution is either too flat or too peaked. The distribution is considered
normal when the values of skewness and kurtosis are zero. The acceptable values of univariate
skewness are <2.0 and for kurtosis is <7.0 (Field, 2013). None of the predictor variables
exceeded the acceptable limit for skewness and kurtosis. Table 2 includes the descriptive
statistics.
Table 2
Table showing descriptive Statistics of the Criterion and Predictor Variables
Variables N Minimum Maximum Mean Std
Deviation
Skewness Kurtosis
Total CQ
score
70 78.00 140.00 106.8571 22.24064 -.118 -1.513
Motivational
subscore
70 17.00 31.00 25.8000 5.35575 -.623 -1.379
Behavioral
subscore
70 17.00 35.00 26.0714 5.15645 -.197 -1.144
JIG 70 23.00 54.00 44.3286 10.76322 -1.062 -.336
Accounting professionals working in public accounting took the Cultural Intelligence
Survey to measure their level of cultural intelligence. Scores were calculated for total CI score,
motivational factor of CI, and behavioral factor of CI. There were five questions in each of the
four sections of the cultural intelligence survey. Each question is graded on a scale from one to
seven. The maximum score for total cultural intelligence is 140 points. A score of 126 or above
77
for total cultural intelligence is considered excellent, as this person has excellent overall cultural
intelligence in their ability to work in diverse cultural settings both domestic and international.
A total cultural intelligence score of 95 to 125 is considered average. A score of 94 and below is
considered a need to develop score. This participant would need to develop their cultural
intelligence capabilities in order to work effectively in diverse cultural settings both domestic
and international. There are five questions in the motivational section of the cultural intelligence
survey. Each question is graded on a scale from one to seven. A score of 30 or above is
considered excellent, a score of 21-29 is considered moderate and a score of 20 and below
indicates the participant needs to develop their cultural motivation score, especially if their
occupation requires them to interact with people from different cultural backgrounds. There are
five questions in the behavioral factor for cultural intelligence. Each question is graded on a
scale from one to seven. A score of 30 or above is considered excellent, a score of 21-29 is
considered moderate and a score of 20 and below indicates the participant needs to develop their
cultural behavior score, especially if their occupation requires them to interact with people from
different cultural backgrounds. Results revealed accounting professionals scored average for
total cultural intelligence (M = 106.85, SD = 22.24). The participants scored moderate on the
motivational sub-score of cultural intelligence (M = 25.80, SD = 5.35). The participants scored
moderate on the behavioral factor of cultural intelligence (M = 26.07, SD = 5.15).
The participants, also, took the Job In General survey to measure job satisfaction. A
score above 27 indicates a participant’s satisfaction with their job; however, a score below 27
indicates dissatisfaction with their job (Brodke, 2009; Ironson, 1989). A maximum score on the
JIG survey is 54, which demonstrates a high level of job satisfaction and a minimum score of
zero translates to a low level of job satisfaction. Scores on job satisfaction ranged from 23 to 54,
78
with a mean of 44.32 (SD = 10.76). The distributions of the job satisfaction scores in the current
study were negatively skewed and clustered near the high end of the distribution. Distributions
with restricted ranges attenuate the relationship amongst the variables, thus the relationships
observed in the current study may have depressed the strength of the relationships between the
variables (Field, 2013).
The three research questions, which guided the current study, examined the relationship
between cultural intelligence and job satisfaction of accountants. The criterion variable was job
satisfaction and the predictor variables were total cultural intelligence score, motivational sub-
score of cultural intelligence, and the behavioral sub-score of cultural intelligence. A liner
regression was conducted on the predictor variables against the dependent variable. Table 3
contains the model summary. The adjusted R square is .683 and this indicates that 68.3% of the
proportion of the variance in the dependent variable is predicted by the predictor variables. The
Durbin Watson score is 1.636 and a score less than two, indicates a positive correlation (Field,
2013). Table 3 includes the model summary.
Table 3
Model summary of the linear regression with the r square value and Durbin-Watson value
Model R R
Square
Adjusted
R Square
Std.
Error of
the
Estimate
R
Square
Change
F
Change
Df1 Df2 Sig F
change
Durbin-
Watson
1 .835a .697 .683 6.05621 .697 50.646 3 66 .000 1.636 a. Predictors: (Constant), behavioral factor, total cq score, motivational factor
b. Dependent Variable: JIG
A regression model was computed to study the association between the criterion and the
predictor variables in more detail. Model 1 represents the regression of job satisfaction on total
cultural intelligence, motivational factor of cultural intelligence, and the behavioral factor of
cultural intelligence. A p value less than 0.05 are considered a statistically significant finding.
79
The p value for model 1 was .000, thus depicting a statistically significant relationship in the
model. Table 4 includes the ANOVA model.
Table 4
ANOVAa
Model Sum of
Squares
Df Mean Square F Sig
1 Regression 5572.715 3 1857.572 50.646 .000b
Residual 2420.728 66 36.678
Total 7993.443 69 a. Dependent Variable: JIG
b. Predictors: (Constant), behavioral factor, total cq score, motivational factor
Linear regression was calculated to determine the p value for each of the three predictor
variables total cultural intelligence, motivational factor of cultural intelligence, and the
behavioral factor of cultural intelligence. A p value less than 0.05 are considered a statistically
significant finding. Total cultural intelligence score had p = .023 which is less than .05 and is
considered statistically significant. The motivational factor of cultural intelligence had a p =
.179, which is not statistically significant. The behavioral factor of cultural intelligence had a p
= .010, which is less than .05 and is considered statistically significant. Table 5 includes the
model coefficients.
Table 5
Pearson coefficients for the predictor variables
Model B Std.
Error
Standardized
Coefficients
Beta
t Sig. Lower
Bound
Upper
Bound
1 (Constant) -
2.37
4
3.880 -.612 .543 -
10.122
5.373
Total cq score .169 .073 .350 2.329 .023 .024 .314
motivational
factor
.415 .305 .207 1.360 .179 -.194 1.025
behavioral factor .687 .260 .329 2.647 .010 .169 1.205
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A Pearson correlation coefficient measures the strength of a relationship between two
variables. The Pearson coefficient between total cultural intelligence score and job satisfaction is
r = .797, which is considered a strong relationship (Field, 2013). The Pearson coefficient
between motivational factor of cultural intelligence and job satisfaction is r = .782, which is
considered a strong relationship (Field, 2013). The Pearson coefficient between the behavioral
factor of cultural intelligence and job satisfaction is r = .781, which is considered a strong
relationship. Table 6 includes the Pearson coefficients.
Table 6
Shows the Pearson correlations for the criterion and predictor variables
JIG Motivational
sub-score of
CI
Behavioral
sub-score of
CI
Total CI
score
Pearson
Correlation
JIG 1.000 .782 .781 .797
Motivational
sub-score
.782 1.000 .815 .877
Behavioral
sub-score
.781 .815 1.000 .810
Total CI
score
.797 .877 .810 1.000
Sig. (1-tailed) JIG . .000 .000 .000
Motivational
sub-score
.000 . .000 .000
Behavioral
sub-score
.000 .000 . .000
Total CI
score
.000 .000 .000 .
N JIG 70 70 70 70
Motivational
sub-score
70 70 70 70
Behavioral
sub-score
70 70 70 70
Total CI
score
70 70 70 70
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A stepwise regression was computed on the predictor variables and the outcome variable
with two models. The first model computed the regression of the predictor variable total cultural
intelligence score on the outcome variable job satisfaction. Total cultural intelligence score
resulted in a strong correlation with job satisfaction r = .797 and statistically significant
predictive capacity with a p = .000. When both the predictor variables of total cultural
intelligence score and the behavioral factor of cultural intelligence were computed against the
outcome variable of job satisfaction resulted in a very strong correlation with job satisfaction r =
.830 and statistically significant predictive capacity with a p = .001. Table 7 includes the Model
Summary with r and p values.
Table 7
Shows the model summary with r and p values
Model R R
Square
Adjusted
R Square
Std.
Error of
the
Estimate
R
Square
Change
F
Change
Df1 Df2 Sig F
change
1 .797a .636 .630 6.54318 .636 118.705 1 68 .000
2 .830b .689 .679 6.09446 .053 11.382 1 67 .001 a. Predictors: (Constant), total cq score
b. Predictors: (Constant), total cq score, behavioral factor
c. Dependent Variable: JIG
A stepwise regression model was computed to study the association between the criterion
and the predictor variables in more detail. Model 1 represents the regression of total cultural
intelligence score on job satisfaction. A p value less than 0.05 are a statistically significant
finding. The p value for model 1 was .000, thus depicting a statistically significant relationship
for model 1. Model 2 represents the regression of job satisfaction on total cultural intelligence
and the behavioral factor of cultural intelligence. The p value for model 2 was .000, thus
depicting a statistically significant relationship for model 2. Table 8 includes the ANOVA
model.
82
83
Table 8
Regression and p values for the predictor variables
Model Sum of
Squares
Df Mean Square F Sig
1 Regression 5082.142 1 5082.142 118.705 .000b
Residual 29211.300 68 42.813
Total 7993.443 69
2 Regression 5504.896 2 2752.448 74.105 .000c
Residual 2488.547 67 37.142
Total 7993.443 69 a. Dependent Variable: JIG
b. Predictors: (Constant), total cq score
c. Predictors: (Constant), total cq score, behavioral factor
A stepwise regression model was computed to study the association between the criterion
and the predictor variables in more detail. Model 1 represents the regression of total cultural
intelligence score and the behavioral factor of cultural intelligence on job satisfaction. A p value
less than 0.05 are a statistically significant finding. The p value for model 1 was .018, thus
depicting a statistically significant relationship for model 1. Model 2 represents the regression
of the motivational factor of cultural intelligence on job satisfaction. The p value for model 2
was .179, thus not depicting a statistically significant relationship for model 2. Thus, the
motivational factor of cultural intelligence was excluded from the model. Table 9 includes the
Excluded Variables stepwise model.
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Table 9
Step-wise regression with the excluded variables
Collinearity Statistics
Model Beta In t Sig. Partial Correlation
Toleranc
e
VIF Minimum Tolerance
1 Motivational factor .356b 2.41
8
.018 .283 .230 4.339 .230
Behavioral factor .392b 3.37
4
.001 .381 .381 2.905 .344
2 Motivational factor .207c 1.36
0
.179 .165 .165 5.034 .199
a. Dependent Variable: JIG
b. Predictors: (Constant), total cq score
c. Predictors: (Constant), total cq score, behavioral factor
Evaluation of Findings
The first research question was, “to what extent, if any, does a relationship exist between
total Cultural Intelligence score and job satisfaction level among accounting professionals?” The
null hypothesis tested was “there is no statistical significant relationship between Cultural
Intelligence, as measured by the total score on the Cultural Intelligence Scale, and job
satisfaction, as measured by the total score on the Job In General score, among accounting
professionals.” Results revealed total cultural intelligence score was positively and significantly
correlated with job satisfaction, r = .797, p < .023. The null hypothesis was rejected in favor of
the alternative hypothesis (see Tables 5 and 6). The regression estimates of Model 1 in table 7.
Total cultural intelligence accounted for 63% of the variance in job satisfaction. Regression
analysis indicated a positive and significant effect of total cultural intelligence score on job
satisfaction indicating that increased total cultural score brings more job satisfaction. The null
hypothesis was rejected in favor of the alternative hypothesis (see Table 8).
85
The second research questions was “to what extent, if any, does a relationship exist
between the motivational factor of Cultural Intelligence score and job satisfaction level among
accounting professionals?” The null hypothesis tested was, “There is no statistical significant
relationship between the motivational factor of Cultural Intelligence, as measured by the total
domain score for Cultural Intelligence Scale, and job satisfaction, as measured by the total score
on the Job In General survey, among accounting professionals.” Results indicated that the
motivational sub-factor of cultural intelligence was no significant correlation with job
satisfaction, r = .782, p < .179. The Pearson correlations, demonstrated a strong relationship
between the motivational factor of cultural intelligence and job satisfaction. However, when
examined with regression analysis, the motivational factor of cultural intelligence did not
demonstrate a statistically significant predictive capacity. Despite the positive correlations found
in the Pearson correlational analyses, the null hypothesis was accepted (see Tables 5 and 6).
Since correlation does not imply any causation, the preference was to consider the finding from
regression analysis and therefore, the null hypothesis was accepted. In other words, the findings
can be stated there was no significant effect of the motivational factor of cultural intelligence on
the job satisfaction of accounting professionals.
The third research question was, “to what extent, if any, does a relationship exist between
the behavioral factor of Cultural Intelligence score and job satisfaction level among accounting
professionals?” The null hypothesis tested was, “There is a statistical significant relationship
between behavioral factor of Cultural Intelligence, as measured by the total domain score on the
Cultural Intelligence Scale, and job satisfaction, as measured by the total score on the Job In
General score, among accounting professionals.” Results revealed the behavioral factor of
cultural intelligence was positively and significantly correlated with job satisfaction, r = .781, p
86
< .010. The null hypothesis was rejected in favor of the alternative hypothesis (see Tables 5 and
6).
Summary
The purpose of the quantitative correlational study was to examine the relationship
between cultural intelligence and job satisfaction among accounting professional working in
CPA firms in Alabama and who are members of the ASCPAs. Correlation and linear regression
analysis was used to test null hypotheses and answer the three research questions. The first
research question was whether there was a relationship between total cultural intelligence score
and job satisfaction among accounting professionals. The findings demonstrated a positive and
significant relationship between the variables. The second research question was whether there
was a relationship between the motivational sub-score of cultural intelligence. The results did
not demonstrate a positive relationship between the motivational factor of cultural intelligence
and job satisfaction. Though correlation analysis showed a positive association between
motivational cultural intelligence and job satisfaction, the regression analysis was found not to be
statistically significant. The third research question was whether there was a relationship
between the behavioral factor of cultural intelligence and job satisfaction. The results
demonstrated a positive and significant relationship between the variables.
The results of the current study were generally consistent with the literature reviewed in
that relationships exist between total cultural intelligence and job satisfaction (Delpechitre, 2017;
Diao & Park, 2012; Sims, 2011). Even though the current results were generally consistent with
some studies in the literature, however, other studies had mixed results on the relationship
between cultural intelligence and job satisfaction and the motivational factor of cultural
intelligence and behavioral factor of cultural intelligence. The mixed results could be due to time
87
in current job, time in accounting profession, and the type of accounting work performed. Future
study is suggested to determine which other factors of cultural intelligence like cognitive and
metacognitive yields the greatest or lowest influence on job satisfaction related to public
accounting professionals.
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Chapter 5: Implications, Recommendations, and Conclusions
There is a recruiting problem with U.S. based accounting firms, over the past twenty-
years; they have encountered problems recruiting experienced accounting professionals (McCabe
2017; O’Malley, 2017). Despite a 2.8% increase in salaries for accountants (Journal of
Accountancy, 2016; Report on Salary Surveys, 2015), accounting firms are experiencing a
challenge in retaining accountants once hired (O’Malley, 2017). Overall, the accounting industry
experienced turnover rates are as high as 20% and thus many large accounting firms needed to
increase the capacity of their recruiting efforts on large college campuses (O'Malley, 2017). The
recruiting challenge specifically denotes that the demand for accountants, tax professionals, and
auditors will continue to rise. The U.S. Bureau of Labor Statistics (2015) noted the demand for
accountants would increase by 11% from 2014 to 2024. This problem negatively affected
accounting firms because of their inability to retain experienced and qualified accountants
(Guthrie & Jones, 2012; McCabe, 2017).
The purpose of this quantitative correlational study was to examine the relationship
between cultural intelligence and job satisfaction among accounting professional working in
CPA firms in Alabama who are members of the Alabama Society of CPAs. While a significant
amount of research existed on cultural intelligence and job satisfaction as separate construct
(Sims, 2012; Diao & Park, 2012); however, empirical evidence did not exist on how cultural
intelligence relates to job satisfaction among accounting professionals. A quantitative research
method was used to achieve the purpose of the study to determine the relationship, if any,
between cultural intelligence and job satisfaction. The four-factor Cultural Intelligence Scale
(Balzer, 1997; Stanton et al 1992) and the Job In General (JIG) survey (Balzer, 1997; Stanton et
al 1992) were used to measure the variables of cultural intelligence and job satisfaction. Both
89
surveys were combined into one SurveyMonkey hosted survey instrument and the link was
posted in the general member forum of the ASCPAs internal discussion forum, in which 5,951
members are subscribed. Surveys were received from 74 members; however, only 70 surveys
were used (N=70) in the analysis after four participants were excluded due to not completing the
entirety of the survey. Correlation and linear regression analyses were used to examine the
relationship between cultural intelligence and job satisfaction.
Scientific research for this study was conducted in accordance with ethical principles,
from the literature review to collecting and handling the data. Efforts were undertaken to
mitigate any potential harm to participants, obtaining informed consent, protecting the
participant’s rights to privacy, and ensuring confidentiality. The research did not commence until
approval was obtained from the IRB of Northcentral University. The survey instrument used for
this study did not allow participants to proceed unless indicting agreement with the consent form
first and no personal information was collected from the participants.
Chapter 5 began with a review of the problem statement, study purpose, research method
used, and ethical dimensions of the study. The next section focused on the research questions,
hypotheses, and limitations of the current study. Recommendations for practical applications of
the current study and recommendations for future research endeavors follow. The chapter ends
with a summary of the conclusion and highlights from the current study.
Implications
Discussed herein is how the research questions and hypothesis relate to the current study
by research questions. Items covered are how the study results relate to the purpose and
significance of the current study to include how the results relate to the literature review
discussed previously in Chapter 2.
90
The first research question RQ1 focused on does a relationship exists between cultural
intelligence and job satisfaction among accounting professionals. The results of the study
indicated a positive and significant relationship between cultural intelligence and job satisfaction.
The null hypothesis was rejected in favor of the alternative hypothesis. The results indicated that
as total cultural intelligence increases, job satisfaction increases as well. The findings are
congruent with other studies discussed in Chapter 2 indicating a relationship exists between
cultural intelligence and job satisfaction (Delpechitre & Baker, 2017; Sims, 2012). Job
satisfaction is a contributing factor in job retention (Sims, 2012). Accounting firm leadership
needs to identify factors associated with job satisfaction in order to understanding how to retain
accountants (Drew, 2015). Participants with higher cultural intelligence score had higher levels
of job satisfaction. Given the significant relationship between total cultural intelligence score and
job satisfaction, the leaders at accounting firms should consider screening job applicants for
cultural intelligence in order to recruit an accountant with a higher potential for retention.
The second research question RQ2 focused on to what extent does a relationship exists
between the motivational factor of cultural intelligence and job satisfaction among accounting
professionals in Alabama. The data indicated no significant relationship between the
motivational factor of cultural intelligence and job satisfaction, thus accepting the null
hypothesis. The findings are congruent with other studies that examined the motivational factor
of cultural intelligence and job satisfaction (Sims, 2012; Sri Ramalu et al, 2012).
The third research question RQ3 on to what extent, if any, does a relationship exist
between the behavioral factor of cultural intelligence and job satisfaction. The results of the
study revealed a positive and significant relationship between the behavioral factor of cultural
intelligence and job satisfaction. The null hypothesis, that no relationship existed between the
91
behavioral factor of cultural intelligence, was rejected in favor of the alternative hypothesis. As a
participant’s level of behavioral cultural intelligence increases, job satisfaction increases as well.
The study implies that accounting professionals that can adapt their mannerisms and tone of
voice when interacting with customers from different ethnic backgrounds were more satisfied
with the job that accounting professionals that could not manage their behavioral characteristics.
The results of the third research question were consistent with previous research which indicted
higher levels of the behavioral factor of cultural intelligence predict job satisfaction (Sims, 2012;
Diao & Park, 2012).
The current study had five limitations, which should be considered with reading the study
for understanding. First, the sample of participants consisted of accounting professionals from
one state, thus the study results may not be generalizable to the larger U.S. population of
accounting professionals. The second limitation was the study relied on two self-reported
instruments, which is subject to error and bias by participants when completing the survey. The
third limitation was that the majority of the participants were older accounting professionals.
More than 38 participants were over 40 years old; as such, the results may not be generalizable to
younger accounting professionals. Fourth, almost half of the participants (n = 33) had worked in
the public accounting field for over 15 years and another thirteen participants had worked in the
public accounting field between 11 to 15 years. The current study is overrepresented by
accounting professional that have worked over 11 years and thus the findings may not be
generalizable to accountants that are new the profession. Lastly, the current study is
overrepresented by accounting professionals that perform tax work and underrepresented by
accounting professionals that perform auditing services.
92
Recommendations for Practice
The current study was significant in that it contributes to the limited research on the study
of cultural intelligence and the relationship to job satisfaction among accounting professionals.
The current study identified a positive and significant relationship between cultural intelligence
and job satisfaction and between the behavioral factor of cultural intelligence and job satisfaction
among accounting professionals working at CPA firms. Applicants to accounting firms can be
tested and screened for their level of cultural intelligence as part of the application process.
The human resources department of accounting firms needs to know how to identify
candidates who are likely to be satisfied with their position in an effort to increase the retention
accountants once hired. Job satisfaction is a key component of retention (Han, 2015). Hiring
accountants with high levels of cultural intelligence may lead to a CPA workforce that is
satisfied with their jobs. Similarly, once hired the leadership at accounting firms can implement
workshops throughout the year designed to maintain or increase an accountant’s level of cultural
intelligence. For example, workshops focused on how to build rapport with clients from high-
context and low-context cultures is beneficial to increasing cultural intelligence (Livermore,
2015). Workshops can be in the form of both lecture and role-playing activities. The lectures to
learn the concepts of rapport building and then apply the concepts in a role-play scenario, which
requires the accounting professional practice what they have learned. At a minimum, one
workshop per quarter should focus on cultural intelligence concepts in order to maintain or
increase an accountant’s level of cultural intelligence. Another technique to develop one’s
cultural intelligence is learning a foreign language. Learning a foreign language can increase
ones level of cultural intelligence (Engle & Crowne, 2014; Middleton, 2014). Languages are
designed to describe the world surrounding a culture and when we learn that language, we gain
93
an insider’s view of that culture that cannot be achieved when using a language translator.
Accounting firms could reimburse the tuition for accountants that attend a local college or
university to learn a foreign language. Similarly, leaders at accounting firms need to model and
practice cultural intelligence in front of the junior accountants to establish its importance at the
firm. Similarly, when performing quarterly counseling include cultural intelligence scores as a
metric for development of junior accountants at the firm. Lastly, include cultural intelligence
scores and capabilities as decision criteria for promotion within the firm, as this will set the tone
as to its importance. The results of this study can serve as a foundation to assist accounting
leaders to develop recruiting criteria and policies to address the problem of retention of
accountants to meet the demand for their services.
Recommendations for Future Research
While the current study makes important theoretical and practical contributions to the
field of cultural intelligence, it also raises a number of questions that need further investigation.
First, a study involving a more comprehensive data collection process to include data beyond
self-reported perceptions could add to the validity of this study. Future research should include
longitudinal studies to assess the impact on cultural intelligence and job satisfaction of
accounting professionals and its impact over time, as well as research into the effects of
organizational cultural intelligence and job satisfaction. Measuring cultural intelligence at the
start of an accountant’s new job and then annually to clarify if cultural intelligence is the cause
for job satisfaction or the result of some mediating variable. When an accountant resigns their
position an exit interview could gleam information about their level of job satisfaction and why
they decided to leave the firm. Second, this research was limited to a small portion of accounting
professionals located in Alabama. Future research could benefit from increasing the numbers of
94
study participants and including other accounting professionals such as Enrolled Agents and
United States Tax Court Practitioners. Such an undertaking was beyond the scope of this
project. However, a larger study in several areas of the accounting profession could help to
improve the understanding of cultural intelligence and job satisfaction in the boarder context of
the accounting profession. Third, results of the current study have provided evidence about the
level of cultural intelligence, behavioral factor of cultural intelligence, and ones level of job
satisfaction among accountants. Further investigation into the relationship of the other factors of
cultural intelligence, such as metacognitive and cognitive could help provide even greater detail
into the relationship between cultural intelligence and job satisfaction. Fourth, the demographics
in the current study were overrepresented by participants that were over 40 years old (n = 38;
54.2%). Future research with a purposeful sample of younger accountants could help improve
the understanding of cultural intelligence and job satisfaction as a whole. Similarly, the
demographics in the current study was overrepresented in participants (n = 46; 65.7%) had over
11 years of experience in public accounting. Future research with a purposeful sample of
accountants with less than 11 years of public accounting experience could help improve the
understanding of cultural intelligence and job satisfaction as a whole.
Conclusions
The purpose of the study was to examine the relationship between cultural intelligence
and job satisfaction among accounting professionals working in CPA firms in Alabama who are
members of the ASCPAs. A quantitative correlational study was performed to ascertain if there
was a relationship between cultural intelligence and job satisfaction. The findings revealed a
relationship does exist between an accountant’s level of cultural intelligence and their level of
job satisfaction. Likewise, the findings revealed a relationship does exist between an
95
accountants’ behavioral factor of cultural intelligence and their level of job satisfaction.
Understanding cultural intelligence and the behavioral factor of cultural intelligence as it relates
to job satisfaction is vital to retention of accountants and the staffing of public accounting firms.
The current study was significant as it contributes to the limited research on the study of
cultural intelligence and the relationship to job satisfaction among accounting professional. The
current study adds to the literature of Bucker et al (2014), Livermore (2015), and Sims (2012)
who found that a worker’s level of cultural intelligence does influence job satisfaction. The result
of study indicates that cultural intelligence and the behavioral factor of cultural intelligence are
significant predictors of job satisfaction among accounting professionals in Alabama. Future
research opportunities exist for examining the remaining factors of cultural intelligence such as
metacognitive and cognitive thoroughly to understanding their effects on job satisfaction so
accounting firm leaders can develop programs to improve retention of accountants to meet the
demand for their firm’s services.
96
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Appendix A: Survey Questions
Part I, Demographic data
Do you hold a CPA license? ___ Yes or ___ No
Are you a member of the ASCPAs? ___Yes or ___ No
If answered “No” to any of the above questions, please stop and do not continue with the survey.
Thank you for your time.
1. What is your gender?
(1) ___Male (2)___Female
2. What is your age?
____20 – 29
____30 – 39
____40 – 49
____50 – 59
____over 60
3. What is your highest level of education?
(1)____Bachelor’s degree
(2)___ Some graduate level education completed
(3)____Master’s degree
(4)____Doctoral degree
4. What is your ethnicity?
(1)___Hispanic
(2)___White
(3)____African-American
(4)____American Indian
(5)____Asian
(6)____Other
5. How long have you been employed in public accounting?
(1)___less than 1 year
(2)___2-5 years
(3)___6-10 years
(4)___11-15 years
(5)___Greater than 15 years
6. How long have you been employed in your current position?
(1)___less than 1 year
(2)___2-5 years
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(3)___6-10 years
(4)___11-15 years
(5)___Greater than 15 years
7. What type of work do you perform for your firm?
(1)___Tax
(2)___Audit
(3)___Forensic Accounting
(4)___Financial Planning
(5)___Consulting
(6)___Other
Part II, Cultural Intelligence Survey. This survey is measured using a 7-point Likert scale.
Strongly Agree = 7
Agree=6
Somewhat Agree=5
Neither Agree nor Disagree=4
Somewhat Disagree=3
Disagree=2
Strongly Disagree=1
MC1: I am conscious of the cultural knowledge I use when interacting with people with different
cultural backgrounds.
MC2: I adjust my cultural knowledge as I interact with people from a culture that is unfamiliar to
me.
MC3: I am conscious of the cultural knowledge I apply to cross-cultural interactions.
MC4: I check the accuracy of my cultural knowledge as I interact with people from different
cultures.
COG1: I know the legal and economic systems of other cultures.
COG2: I know the rules (e.g., vocabulary, grammar) of other languages.
COG 3: I know the cultural values and religious beliefs of other cultures.
COG 4: I know the marriage systems of other cultures.
COG 5: I know the arts and crafts of other cultures.
COG6: I know the rules of expressing non-verbal behaviors in other cultures.
MOT1: I enjoy interacting with people from different cultures.
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MOT2: I am confident that I can socialize with locals in a culture that is unfamiliar to me.
MOT3: I am sure I can deal with the stresses of adjusting to a culture that is new to me.
MOT4: I enjoy living in cultures that are unfamiliar to me.
MOT5: I am confident that I can get accustomed to the shopping conditions in a different
culture.
BEH1: I change my verbal behavior (e.g., accent, tone) when a cross-cultural interaction
requires it.
BEH2: I use pause and silence differently to suit different cross-cultural situations.
BEH3: I vary the rate of my speaking when a cross-cultural situation requires it.
BEH4: I change my non-verbal behavior when a cross-cultural situation requires it.
BEH5: I alter my facial expressions when a cross-cultural interaction requires it.
© Cultural Intelligence Center 2005. Used by permission of Cultural Intelligence Center.
Note. Use of this scale granted to academic researchers for research purposes only.
For information on using the scale for purposes other than academic research (e.g., consultants
and non-academic organizations), please send an email to info@culturalq.com
Part III, Job in General Survey
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Appendix B: Cultural Intelligence Permission Letter
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Appendix C: JIG Permission Letter
- Chapter 1: Introduction
- Background
- Statement of the Problem
- Purpose of the Study
- Theoretical Framework
- Research Questions
- Nature of the Study
- Significance of the Study
- Definition of Key Terms
- Summary
- Chapter 2: Literature Review
- Documentation
- Theoretical and Conceptual Frameworks
- Recruitment and Retention of Accountants
- Globalization
- Culture and the Need for Cultural Intelligence
- Cultural Intelligence
- Job Satisfaction
- Summary
- Chapter 3: Research Method
- Research Method and Design
- Population
- Sample
- Instrument
- Operational Definition of Variables
- Data Collection, Processing, and Analysis
- Assumptions
- Limitations
- Delimitations
- Ethical Assurances
- Summary
- Chapter 4: Findings
- Results
- Evaluation of Findings
- Summary
- Chapter 5: Implications, Recommendations, and Conclusions
- Implications
- Recommendations for Practice
- Recommendations for Future Research
- Conclusions
- References
- Appendix A: Survey Questions
- Appendix B: Cultural Intelligence Permission Letter
- Appendix C: JIG Permission Letter