Research

RESEARCH PROJECT

You are to provide a research report based on one of the following companies:

• Tesla

• Netflix

• Uber

The paper should be 10-12 pages l(excluding the cover page, table of contents, and references),

type-written, and double-spaced. This is an individual (and not a group) research project. You

need to search the company reports, trade Journals, academic publications, books, and other

published materials and review the assigned cases for this course. You must use at least ten

references. Follow the American Psychological Association (APA) writing style (manual) for

citing the references. Remember that the author’s name, the publication's title, the publication

date, and the publication name are all required.

Submit the paper worth 150 points via the course Blackboard/Start Here section on or before

May 5, 2023. Follow the following guidelines in writing the paper:

o Cover page (your name, company name, university, college name, semester/year,

course name/ number/section, and instructor name).

o Table of contents.

o Executive summary. In this one page, numbered 1, summarize key issues that you

discussed in the paper.

o The company. This section discusses the company’s history, the nature of its business

(i.e., the kind of goods or services offered), and its delivery method to customers (e.g.,

online, physical outlets, intermediaries). The company’s target customers (e.g., children,

ladies, investors) and target market (e.g., local, national, international). Provide data about market

size in terms of customers. Strategic assets of the company (e.g., patents, unique technology,

leadership, other core and distinctive competencies).

• What impresses you about the companies? Does your company have a winning

strategy? What grade would you give Company management for the job done in

crafting the company’s strategy?

• What are the key policies, procedures, operating practices, and core values

underlying the company’s efforts to implement and execute its strategy low

cost, best value, or differentiation)?

•

• What is the company’s strategy? Which of the five generic competitive

strategies discussed in Chapter 5 most closely fits the competitive approach that

your company is taking? What type of competitive advantage is your company

trying to achieve? What does a SWOT analysis of your company reveal about

the overall attractiveness of its situation in mid-2020?

o Industry Analysis. How strong are the competitive forces in the rapidly evolving global

market for your company? Do a five-forces analysis to support your answer. What forces

are driving change in this market for streamed entertainment? Are the combined impacts

of these driving forces likely favorable or unfavorable regarding their effects on

competitive intensity and future industry profitability?

• What weaknesses or problems do you see at your company as of mid-2020?

What strategic issues and problems do management and executives need to

address as of mid-2020?

o

o Financial Analysis. Analyze the company’s financial information for at least the past

three years with tables and graphs showing, for example, profit/loss statements and

balance sheets.

o Company creativity: How creative is the company’s business model (e.g., the

introduction of new or improved goods/services, the company’s approach to becoming

profitable in the future based on cost and revenue or other factors. Explain in detail.

• What are the key elements of your company’s culture? Is your company a strong

culture company? Explain – why/why not? What problems will the CEO have

in maintaining this culture?

o Competitors. Discuss at least two major competitors of the company you have selected.

The discussion should focus on products, target markets, company size regarding

assets/employees, and other relevant factors. What does your strategic group map of this

industry look like? How attractively is the company positioned on the map? Why? How

does the company’s competitive strength compare against that of 2–3 streaming rivals

you deem most likely to challenge the company’s current leadership position as of mid-2020?

Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in

Chapter 4 to support your answer. Based on your assessment and calculations, does the

company have a net competitive advantage over some/all of these rivals?

o Company prospects: What is, in your judgment, the prospect of the company? Explain

in detail. If the company becomes a public enterprise (if it’s not already so), would you

like to buy its stocks? Explain in detail. What key factors will determine a

streaming company’s success in this industry in the next 3–5 years?

o Vision, mission, goals, objectives. Based on your research, develop a vision

statement for the company, a mission statement, two goals, and two objectives for

each goal.

o Strategy statement: Write your strategy statement for the company.

o Recommendation. List your recommendations to the company in such strategic areas as

diversification, integration, etc.

• What recommendations would you make to leadership as the company heads

toward the end of 2020? Is there evidence that the company’s strategy and

operating practices will allow it to survive the impact of COVID-19 on the

airline industry? Explain.

• Explain in detail. What 2–3 top priority issues do management need to address?

What recommendations would you make to the CEO? At a minimum, your

recommendations should cover what to do about each of the top priority issues

identified in question 10.

Reference Formatting Examples:

Articles:

McDonald, Sammy (2020). Entrepreneurial Strategies in Canada, Journal of Strategy, Structure,

and Teams, 10 (7), 100-110.

Books:

Fred R. David and Forest R. David (2017). Strategic Management, New Jersey: Prentice-Hall,

Inc, 77-79.

Submit the paper worth 150 points via the course Blackboard/Start Here section on or before May 5,

2023.