Research & Information Gathering
Part 1 Using Alexa, QuantCast, Compete, Google Trends, and other resources research your client's Website and write a 1 page brief of what you've discovered. Make sure to include the following info (at minimum). - What is primary purpose of this website? - Website's Unique Visitors - Growth/Decline Trends in past 12 months - Seasonality (what months see highest traffic - why?) - Demographic/Affinity Info. - Did anything from above surprised you? Part 2 Using "Three C"'s framework write a 1 page overview of the company you chose for your project. Include list of key decision makers (do research using LinkedIn, company's "about us section" and more -if possible try to find their contact info (email address, phone, address, etc)
Here is information about 3C: