A. Location and rationale (5 points)
Indiana Artisans (IA) is considering the following locations to place their kiosk, but have asked you to make a recommendation of the best location, providing a sound rationale for your selection. This will require you to do online search of the IA website to have an understanding of their history, purpose, current activities such as the annual marketplace and friends of IA program as well as the selection of artisans and merchandise they sell. You will also need to review each of the possible locations as it will determine the type of kiosk you design, signage, information to promote and merchandise selection. You want to select a location that will generate the greatest awareness to expand market awareness and to sell IA products on behalf of the artisans.
1. Indianapolis Airport
2. Indianapolis Convention Center
3. One of the area tourist attractions: Newfields, Indiana State Museum, Indianapolis Canal
4. Hamilton Town Center (located near Ruoff Home Mortgage Music Center)
B. Kiosk selection and physical placement at recommended location ( 15 points)
Sourcing resources for your design: VMSD Buyers Guide , other retail industry sites, pinterest, mall real estate sites. At least one kiosk design/site must be sourced using the VSMD Buyers guide.
Based on your selected location, you are to research and select from of the following types of kiosks and determine the physical placement of the kiosk within your selected location:
1. Freestanding permanent unit high traffic areas such as malls, tourist attractions, airports, etc.,
2. Free standing permanent unit located in a store,
3. Cart (RMU) – non permanent.
1. Source at least two different kiosk design vendors, providing citations for both. Include an image of a selected kiosk from each vendor and identify what type of kiosk, based on list above. (9 pts)
a. One aspect of technology, such as a video screen or interactive display for example. This can be incorporated into the actual kiosk or an added element such as separate monitors, ipads etc, but consider thoughtfully the impact of wear and tear by customers as well as ease of maintenance for employees manning the kiosk.
b. Display areas for selected merchandise. Type of fixturing will be determined by the merchandise you select, so you may want to select your artisans, categories of merchandise, etc. before finalizing your kiosk design. Consider flexibility of display area such as changing from shelving to hanging merchandise as Indiana Artisans plans to rotate and promote a set number of their artisans on a seasonal basis (4 times/year)
c. Designated checkout area
d. Lighting
2. Indicate which one you recommend to IA. (Consider location, type of market traffic that will be visiting selected location, merchandise selected, IA image/brand, etc)
a. Explain how your chosen kiosk design/style, materials, and color(s), etc, promote IA’s brand/image and is appropriate for your selected location. (4 pts).
b. Include the specifications for your number one choice, providing as much information as is provided such as size, dimensions, features( needs to be wired for electricity), materials and cost. If you find that a vendors provides little to no specifications then select another vendor. (2 pts)
C. Design a sign (5 points) specifically for IA. Include a colored image of your design in your report, total number needed and placement on the kiosk. Your design can either be hand drawn or computer generated (Canva)
D. Merchandise and IA promotions (15 points)
Merchandise and planogram (12 points)
1. Indiana Artisans (IA), plans to launch their kiosk beginning in June through August to hit summer foot traffic. For the initial launch, select a minimum of 8 Indiana Artisans and their products you want to display and sell at the kiosk. (Consider location you selected as to what makes the most sense given the traffic visiting the location, compatible merchandise, potential for cross merchandising, etc.)
2. Provide a short summary explaining why you selected the 8 artisans, followed by the list of artisans, and a list of their merchandise that you want to display. (5 points)
3. Draw a planogram for one side of the kiosk indicate placement of merchandise and needed signage. Include images of the merchandise you plan to display and note on the planogram where these products will be displayed. Include any props, graphics and/or signage that you would incorporate in the overall merchandising of the one side of the kiosk. (7 points)
Technology used (3 points)
1. Identify the type of technology you plan to incorporate in your kiosk and where you would place it on the kiosk. If the kiosk design you
selected has it has part of the original structure, then just refer back to the image of the kiosk, otherwise provide the information here.
Is it interactive or just informational? Explain its’ role and how it would be used/viewed by the customer and/or generate interest for people to stop and possible browse, shop, buy. (Remember one of your objectives is to promote awareness of IA to expand market base for artisans and the Indiana Artisan’s program.) Consider the customer that will be inclined to stop and purchase and what they would be interested in knowing and watching.