Produce a marketing communications report addressing the requirements set out in the case study found attached
TIPS
· Use Fill & Turnbull’s work
· No discussion on what branding is. Just apply theory
Task 2 – segmentation, targeting, position but make it brief
Task 3 – Theory and smart objective
Task 4 – understand push, pull and profile
Task 5 – demonstrate understanding
· One each for tried and tested
Task 6 – Messaging, creativity
· Creative work- tie in target audience, analysis