Business project
report：
1， Choose one international company. CANON
2， Research and discuss two of the three areas suggested below whilst drawing and applying relevant theoretical frameworks.
Project must use a variety of academic theories/models to discuss and analyse.
Guidelines for the structure of your report:
· Title page – to include the name of your tutor and word count
· Table of contents
· Introduction： (approx. 400 words)
1，A background to your chosen company
2.Where are its operations? Who is its target market? Industry sector? Market share?
3，Provide an overview of what you intend to discuss highlighting theories and models
· Part A – choose two areas to discuss, suggestions are:（I chosen 1,3）
1. What are the main issues an organisation faces when trading internationally? (approx. 1300 words)
Thinking example：
· Does the organisation standardise or adapt its products/services?
· What is the organisational structure? What is the relationship between the organisations headquarters and its subsidiaries?
· How has the organisation entered an overseas market?
· What is the organisations approach to staffing and HRM practices?
The models you can use：
1，Dunning ‘s eclectic paradigm
（Ownership- location- internalization）
2，Michael Porter five forces model
2. How does an organisation manage cultural implications in its global ventures?
3. What should an organisation consider when trying to create a positive social impact? (approx. 1300 words),1
· What social activities do they engage in?
· How does an organisation balance the pressures related to social responsibility?
· Consider CSR theories such as Carroll’s CSR Pyramid
Model needs to use：Carroll’s Corporate Social Responsibility pyramid（CSR）
Carroll，A.B (1991) The Pyramid of CorporateSocial Responsibiiity: Towardthe Morai Management of Organizational Stakeholders Business horizons 34 (4), pp.39-48
· Part B – provide recommendations on how your chosen organisation can enhance its business with the integration of relevant theoretical tools(approx. 600 words)
1，Reflect on what you discussed in the previous sections
2，Indicate potential avenues on how the organisation can enhance business
3，Utilise concepts and theories discussed to support your recommendations
· Conclusion– (approx. 400 words)
Links the last three sections together
Highlights the main parts of your business project
Opportunity to emphasise vital recommendations
· References – full list using Harvard system
Please note: Appendices are not permitted
Word Limits (where appropriate)
The maximum word limit for this assignment is 4000words
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