Digital Marketing
Assignment tutorial: report presentation
Academic title page – the front cover - include module title, module code, my name, your name.
Report title page – as if in ‘real-life’
Disclaimer page
Contents page
Executive summary – though it comes at the beginning, this should be written last. It is a brief (250ish words max) statement of the subject matter of the main document.
Introduction – the purpose and reasoning for the report (as per the assignment case study, NOT the academic process).
The main body of the report.
*
Assignment tutorial: report presentation
Consultant’s reports for major organizations will often include such things as:
Background and Client’s Profile, the Nature of the Firm and History, Business and Market Environment, Business’s Competition, Firm’s Objectives and Team’s Tasks, the Problem, Methodology
*** NONE OF THESE ARE NECESSARY IN THIS ASSIGNMENT ***
*
Assignment tutorial: report presentation
The following is a list of DOs and DON'Ts - all are in either the assignment or the tutorial/guide ... but you can use this a checklist.
DO perform a 'situational analysis' so that you can best advise the case-study organization - but DO NOT include any of this analysis in the report. That is; the report MUST NOT have a 'situational analysis' section/chapter.
DO NOT change any of the stated circumstances or advise any changes to the organization's stated business and/or marketing strategy; e.g. you cannot advise any change of product or price.
DO NOT tell the recipients of the report anything about themselves or their business - they already know, so don't waste words.
*
Assignment tutorial: report presentation
DO make the recommendations in your report specific to the case-study organization, and NOT a generic description of the elements of Internet marketing that are available to any organization.
DO base the recommendations on the plan's key objective[s] as described in chapter three of the third edition of the core text. Your proposed key objective must be identified and justified in the introduction of your report.
DO make your recommended activities [i.e. elements of digital marketing] appropriate to your key objective.
*
Assignment tutorial: report presentation
DO NOT include any costs in the report [the price of a website, for example], however, as any marketing must give a return on investment, the approximate cost of your recommendations must be appropriate to the case-study organization and its resources [financial, physical and human].
DO NOT include any academic references in your report.
DO include a bibliography of all the literature you have used in studying the module and developing the proposed Internet marketing plan for the case-study organisation.
*
Assignment tutorial: report presentation
DO NOT design a website - that is not part of the module. If you decide that the organization should have a website, list the essential contents that should be included on the site by using a website architecture chart as shown on page 126 of the core text - but you do not need to write textual content or show any pictures.
DO NOT refer to other organizations - for example, don't say something like; 'your website should look like that of company X'. This is because that website might be right for that organization, but not right for the one in the case study - and do not include images of any websites.
And finally ... DO NOT treat this assignment as being the same as any other assignment you have completed for any other module - it is very different.
*