Reflection report

Reflection Report Structure

 

1.      Introduction

 

2.      What are your overall main insights from doing the Capstone project?

 

3.      If you were doing this project again, how would you approach the challenges that you faced?

 

4.      Theory: Describe the most useful marketing theories, concepts and/or frameworks that you have used as part of this project process? Why are they useful? (PLO 1.1)

 

5.      Business Values: If you were to extend this project, how would you:

(a) better relate your recommendations with ethical and social responsibility (PLO 4.1),

(b) extend your recommendations to incorporate sustainability principles (PLO 4.2), and

(c) extend your recommendations to incorporate culturally diverse and Indigenous perspectives (PLO 4.3)?

 

6.      Professionalism: Discuss how the mentor system worked for your project? What did you learn about mentoring and working with people by doing this project (PLO 5.1)?

 

7.      What are your final comments about your Capstone project?  

8.      Conclusion - what grade do you expect and why?