Strategic Plan

INSTRUCTION: Develop a strategic plan for a small company within your country. This is to be presented to a group of potential investors. The strategic plan must include the following:

1. Target customers: identify your target customer groups and explain your selection.

1. Industry Analysis: A report on what’s going on in the market.

1. Marketing Plan: Describing how you will attract prospects, convert them to paying customers and maximize the lifetime customer value.

So we as a group decide to go with a Spa in Providenciales (Grace Bay) and later expand to Grand Turk (Cruise Center), in her the Turks and Caicos Islands.

These three section are the parts I have to do. The name of the Spa is Innovative Touch