Communicating Change

Required Reading Material

Kowalski, Theodore (2011). Public Relations for Schools (5th Edition). Upper Saddle River, NJ: Pearson Education, Inc.

Chapter 2: Social and Political Contexts

Chapter 8: Using Technology to Exchange and Manage Information

Warner, Carolyn (2009). Promoting Your School: Going Beyond PR. (3rd Edition). Thousand Oaks, CA: Corwin Press.

Chapter 1: The Foundation of Success

Chapter 4: Publications/ Electronic Communications

Chapter 13: Communicating with Technology: Going Beyond Web Sites

Recommended (Optional) Reading and Supplemental Materials

Optional Reading/ Resources

DeLoatch, P. (2015). The 25 Best School Websites. Retrieved from https://schoolleadership20.com/forum/topics/the-25-best-school-websites-by-pamela-del oatch

Links to an external site.

Principals Share Tips for Newsletters That Work. Retrieved from https://www.educationworld.com/a_admin/admin/admin414_b.shtml

Links to an external site.

Atlanta Public Schools Student Handbook

Atlanta Public Schools 2018-2018 School Year Handbook.pdf

Actions

Optional Video (3 minutes)

Silver Spur Elementary School Principal, Marta Jevenois, presents on the implementation of the Harper for Kids Youth Character Development Program at her school.

Harper for Kids with Principal Marta Jevenois (Pyramid of Success)

Links to an external site.

Harper for Kids. (2015). Retrieved from https://www.youtube.com/watch?v=gWIJoSle7P8