1. Why do marketing professionals care about and participate in supply chain decisions?
2. Why is being able to track products important to companies? Why is it important to consumers? How can it add value to products?
3. Describe the reasons why outsourcing and offshoring occur.
4. What drawbacks do you see associated with conducting surveys online? Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?