17 hours examination (Innovation Management)

C19IN

Page 1 of 2 Semester 3 – 2019/20

SCHOOL OF SOCIAL SCIENCES

Edinburgh Business School

Course Name: INNOVATION MANAGEMENT Course Code: C19IN

Date – August 2020

INSTRUCTIONS

Answer any TWO questions

All questions carry equal marks

C19IN

Page 2 of 2 Semester 3 – 2019/20

Answer any TWO questions Word Count – 1,000 word per question Question 1 Identify the different forms of Intellectual Property that are available and discuss their relative importance when developing a new product targeted at the global marketplace.

(100 marks) Question 2 Identify and discuss FOUR of the key integrated components of innovative organisations.

(100 marks) Question 3 “An innovation strategy must cope with an external environment that is complex and ever changing, with considerable uncertainties about present and future developments in technology, competitive threats and market (and non-market demands” (Tidd & Bessant, 2013). Critically discuss this statement using examples.

(100 marks) Question 4 To what extent can intellectual property rights (IPR) be used as a tool for competitive advantage in the context of the Open Innovation concept.

(100 marks) Question 5 Where do Innovations come from? Identify and discuss in detail three sources of innovation.

(100 marks)

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