Marketing case study
GUIDELINES FOR WRITING A CASE STUDY
Please make certain that your case study analysis is no longer than 600 words.
When you write a case study, it is important not summarize the case. Please resist this temptation. I would like you to follow the following outline for your case studies:
1) Please identify the central issue(s) or problem(s) in the case study;
2) Please explain what the source of the central issue(s) or problem(s) is. Why is the situation the way it is?
3) Please explain what the implications and/or ramifications of the situation are;