SOURCES OF COMPETITIVE ADVANTAGE-MARKETING RESEARCH

Criteria

Levels of Achievement

Content 70%

(56 points)

Advanced

Proficient

Developing

Not

present

Points Earned

Develops a synthesis of material around a topic demonstrating understanding

10 points

10 points

The assignment is timely, thoughtful, clearly explained, and sufficiently detailed.

8 to 9 points

The assignment is somewhat thoughtful, not clearly explained, and sufficiently detailed.

1 to 7 points

The assignment is not timely, thoughtful, clearly explained, or sufficiently detailed.

0 points

Evaluate and analyze the relevance of the material and the relationships between them

4 points

4 points

There is a clear and logical flow to the assignment.

3 points

There is a limited logical flow to the assignment.

1 to 2 points

There is no clear and logical flow to the assignment.

0 points

Structured analysis demonstrating clear understanding of the material

13 points

12 to 13 points

The assignment shows a thoughtful analysis that evaluates assumptions, analyzes implications, and compares/contrasts concepts.

11 points

The assignment should show a more thoughtful analysis that evaluates assumptions, analyzes implications, and compares/contrasts concepts.

1 to 10 points

The assignment does not show a thoughtful analysis that evaluates assumptions, analyzes implications, and compares/contrasts concepts.

0 points

Understanding demonstrated through isolation of key points

5 points

5 points

The assignment’s major points are stated clearly.

4 points

The assignment’s major points are stated with limited clarity.

1 to 3 points

The assignment’s major points are not stated clearly.

0 points

Evaluation of key sources

5 points

5 points

The sources for the assignment come from The Wall Street Journal, Fortune Magazine, and The Economist.

4 points

The sources for the assignment come partly from The Wall Street Journal, Fortune Magazine, and The Economist.

1 to 3 points

The sources for the assignment do not come from The Wall Street Journal, Fortune Magazine, and The Economist.

0 points

Analysis of competitive advantage

9 points

9 points

All articles that address PayPal, outline and describe PayPal’s competitive advantage over traditional banks.

8 points

Not all articles that address PayPal, outline and describe PayPal’s competitive advantage over traditional banks.

1 to 7 points

None of the articles that address PayPal, outline and describe PayPal’s competitive advantage over traditional banks.

0 points

Develop a synthesis of material around a topic

10 points

10 points

All articles that address online banking and describe banks that are losing their influence as well as new products and new services they are introducing.

8 to 9 points

Not all articles address online banking and describe banks that are losing their influence as well as new products and new services they are introducing.

1 to 7 points

No articles address online banking and describe banks that are losing their influence as well as new products and new services they are introducing.

0 points

Structure 30%

(24 points)

Advanced

Proficient

Developing

Not

present

Points Earned

Word Count

18 points

17 to 18 points

Minimum word count of 1,500 words is met or exceeded. A minimum of 3 citations are used.

15 to 16 points

Minimum word count of 1,499-1,400 words met. 3 citations are used.

1 to 14 points

Less than 1,400 words met. Less than 3 citations are used.

0 points

Grammar, spelling and APA format

6 points

6 points

Spelling and grammar are correct. Sentences are complete, clear, and concise. Paragraphs contain appropriately varied sentence structures. Where applicable, references are cited in current APA format.

5 points

Spelling and grammar has some errors. Sentences are generally presented well but do contain some grammatical errors. Paragraphs contain some varied sentence structures. Where applicable, references are cited with some APA formatting.

1 to 4 points

Spelling and grammar errors distract. Sentences are incomplete or unclear. Paragraphs are poorly formed. Where applicable, references are minimally or not cited in current APA format.

0 points

Total Points

/80