Case study overview

QSO 680 Module One Journal Guidelines and Rubric Overview: Journal activities in this course are private between you and the instructor. The use of case study analysis gives you an opportunity to see project management in action. Case study analysis takes abstract methodologies and puts them into practice. In this assignment, you will analyze the case study will be used for your final project: a program performance report. Prompt: Begin by reading the case study Value-Driven Project and Portfolio Management in the Pharmaceutical Industry: Drug Discovery versus Drug Development - Commonalities and Differences in Portfolio Management Practice. You will be working with this case study throughout the course, so take the time to familiarize yourself with it. Focus on the important facts and key issues. Use the following guiding questions to focus your reading and assist in writing your overview:

 What is/are the defining objective(s) identified in the case study?

 What are the differences and similarities and the advantages and disadvantages of managing at the project, portfolio, and program levels?

 Who is the target stakeholder group that would benefit from understanding the portfolio management process?

 How does corporate strategy align with the project portfolio in the case study?

 What role does the project manager play in this case study? Write a concise (3 to 5 paragraph) overview of the case study addressing the above questions and summarizing your final thoughts on the case study presented. Specifically, the following critical elements must be addressed:

I. Define the objective(s) in the case study. II. Identify the target stakeholder group and explain the benefits of the portfolio management process to this group. III. Explore the differences/similarities and the advantages/disadvantages of managing at the project, portfolio, and program levels. IV. Explain how corporate strategy aligns with the project portfolio in the case study. V. Assess the role of the project manager in the case study.

Note: If you need additional guidance in case study analysis, refer to this article: Guidelines for Writing a Case Study Analysis.

Rubric Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Your journal assignment should be 3- to 5-paragraphs, and any sources must be cited in APA format.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Objective(s) Clearly defines objective(s) in the case study with rich detail and insight

Clearly defines objective(s) in the case study

Defines objective(s) in the case study but lacks clarity and/or detail

Does not define objective(s) in the case study

18

Target Stakeholder Group

Identifies target stakeholder group and explains benefits of portfolio management process to stakeholders using significant detail and examples

Identifies target stakeholder group and explains benefits of portfolio management process to stakeholders

Identifies target stakeholder group and explains benefits of portfolio management process to stakeholders but with gaps in details and logic

Does not identify target stakeholder group and explain benefits of portfolio management process to stakeholders

18

Project, Portfolio, and Program Levels

Fully explores the three levels of management—project, portfolio, and program—citing similarities and differences as well as advantages and disadvantages of each using significant detail and concrete examples

Fully explores the three levels of management—project, portfolio, and program—citing similarities and differences as well as advantages and disadvantages of each

Explores the three levels of management—project, portfolio, and program—but submission lacks detail and/or has gaps in analysis

Does not explore the three levels of management—project, portfolio, and program

18

Corporate Strategy Alignment

Explains how corporate strategy aligns with the project portfolio in the case study using examples and significant detail

Explains how corporate strategy aligns with the project portfolio in the case study

Explains how corporate strategy aligns with the project portfolio in the case study but with gaps in details and logic

Does not explain how corporate strategy aligns with the project portfolio in the case study

18

Role of Project Manager

Assesses the role of the project manager in the case study supported with examples

Assesses the role of the project manager in the case study

Assesses the role of the project manager in the case study but with gaps in details and logic

Does not assess the role of the project manager in the case study

18

Articulation of Response

Journal is free of errors in organization and grammar

Journal is mostly free of errors of organization and grammar; errors are marginal and rarely interrupt the flow

Journal contains errors of organization and grammar, but errors are limited enough so that journal can be understood

Journal contains errors of organization and grammar making the journal difficult to understand

10

Total 100%