Writing

1. What retail store are you visiting? What type of store is it?

Please refer to the Channel of Distribution chart.

 

2. What is the store location in terms of mall, strip center, lifestyle center, power center, urban business district, free standing, etc.  Which retailers are adjacent to your retailer?

 

3. Does the retailer offer merchandise, services or both? What types of merchandise and services are offered to customers?

4. Choose a specific department in the store.  If you have been assigned a specific department/product category you must address that when answering the questions below:

 

 

a. Variety –List 5 product categories from the variety of merchandise offered in this department.

b. Assortment – List 5 products offered from each category of merchandise.

c. List the Brand names and/or Private Label names within the product assortment.

d. What are the price ranges in the merchandise assortment; both for regular prices and sale prices.

 

5. Select 2 different zip codes where your retailer currently has a retail store location.  Define the demographics and psychographics of the target customer for your retailer for each region. Is the customer profile similar or different, explain.

 

6. Do you see any special sales or promotions advertised in the store?

7. Describe the store design and merchandise displays.

8. Does the retailer have a shoppable website? Do they have their own mobile app?

9. Would you have a better shopping experience in the store or online? Why?  

10. With the increased focus on  Omni-channel  retailing, how can this data help retailers present a seamless and consistent experience, select locations and plan their retail strategy to better meet customer needs and wants?

11. Name 2 intratype and 2 intertype retailers that compete with your chosen retailer.  Please explain why you have chosen them as primary competition.