psyc 325 unit 5 ip
SOCIAL media platforms
Jacob Hurst
CTU
Summary
Social media targeting is essential.
Social media can provide a massive increase in sales and lower cost acquisition.
Despite new social media coming up every week, most of them will never gain traction.
It is essential to start with the most popular platforms.
Facebook, Instagram, Twitter, Pinterest, and LinkedIn
Where your target customers are most concentrated (usage, groups, etc.)
Where your target customers are most accessible (preferred media, ad targeting, etc.)
Where your target customers most actively engage with ads (testing required)
Finding success on social media requires you to thread several needles together somewhat seamlessly.
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It has the highest population with more than 2 billion monthly users.
Facebook host over a quarter of the world population.
When it comes to economic output, Facebook excels in lead generation.
Many of the advertisers are reporting costs below 1$ per lead.
Using a Facebook page for online presence is the most common platform.
When it comes to ecommerce, Facebook excels at lead generation.
If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead.
The most common model used is to run a Facebook ad directly into a high-converting landing page offering some variety of a free lead magnet or bundle product.
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Common examples of content advertising on Facebook are free shipping and others.
Facebook is known to be using more advertising targeting than any other on social media.
The pricing on Facebook varies on factors such as audience and budget set aside.
In Facebook specifically the more money the more the performance one gets.
Pricing varies widely based on several factors, including the audience you’re trying to target and the budget you set for your ads.
As a general rule, the more money you spend, the more efficient Facebook’s algorithm becomes at spending your money, increasing your ad performance over time.
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It is known as the hottest acquisition which begins to look like the king of advertising.
Instagram now has a considerable fab base of about 500 million monthly users.
It has one of the highest engagement rates, 58%, while Facebook has 20000% of Twitter.
It is known to be the very image and video heavy.
The message appears to be very appealing to the local audience.
Unlike Facebook, Twitter is still a viable network for organic engagement. Brands don’t need to pay in order to reach their followers, which enhances the platform’s value even when running paid ads.
On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.
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Unlike other social media platforms, ads can be made to link directly to a product page or other landing page.
When it comes to pricing, it shares a lot of similarities, such as advertising cost costs.
Since it might be the same but engagements are more on Instagram.
It mostly focuses on custom audiences.
It uses custom images for real people and makes one’s offer irresistible.
Social media advertising, or social media targeting, are advertisements served to users on social media platforms.
How To Set Up Facebook Advertising Campaigns There are 3 core parts to setting up and running successful Facebook ad campaigns: Setting up your ad Setting up targeting Setting up retargeting For a step-by-step guide covering the first 2 parts, check out this guide from Neil Patel.
Facebook advertising continues to be the cornerstone of our ad strategy.” Spearmint LOVE has been so successful with Facebook advertising, in fact, that Sheryl Sandberg, COO at Facebook, posted about them after Facebook’s Q2 2017 quarterly report.
Instagram Advertising While Facebook’s mind-boggling user numbers make it the undisputed king of social media, the company’s hottest acquisition is beginning to look like the king of social advertising.
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It has almost 328 million active users.
It is viable for organic engagement.
Brands don’t need to pay to reach their followers.
Very many eCommerce stores use social media to promote brand awareness.
When it comes to pricing, the average on a thousand impressions is almost $9.
Brands don’t need to pay to reach their followers, enhancing the platform’s value even when running paid ads.
Well, it isn’t Twitter advertising that shines…Unlike Facebook, Twitter is still a viable network for organic engagement.
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However, the cost is increasing daily.
To convey messages on Twitter, one has to use relevant and compelling images.
Be very targeted with the product or leads one chooses to promote.
We are building a user engagement directly into the advert.
In Twitter, prioritizing brevity is also very important.
Ecommerce stores today use Twitter ads primarily to drive brand awareness and promote specific products for direct conversions.
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Promoted Accounts
Promoted Tweets
Promoted trends
It has almost 227 million active users.
61% of the user are aged 30-65.
In this platform, you find the highest average disposable income.
This means almost three-quarters of the user earns above 50,000 annually.
The industries that see tremendous success with LinkedIn advertising include recruiters, secondary education, and high-end B2B products and services.
How LinkedIn Advertising is Priced
On LinkedIn, the average cost per click (CPC) ranges from $2-$7 per click and can go as high as $11 or $12.
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It is uniquely designed for B2B advertisements.
Tracking performance religiously and discard any ads performing at under 0.10%.
Shorter messages are what Linked In user prefer, pithier ads copy (Awan, 2017).
Much of the value mostly depends on its group.
It is the most focused p profession and challenges.
here are three types of LinkedIn ads:
Sponsored content
Sponsored InMail
Text ads
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It is one of the unique social media platforms.
It is so much like Instagram, but it focuses more on women.
It has a user base of 175 million monthly users.
It has always been regarded as a robust platform for e-commerce sales.
It has the ability to visual appeal.
Engagement is high.
Images are often built around custom product creation.
Users intentionally use the platform to find and purchase creative products.
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Recommendation
I think Instagram is better for social media presence launch.
This is because of its ability to visual appeal.
It also has a very youthful user base (Awan, 2017).
Instagram has the advantage of making a direct link to a page.
Instagram makes one's offer irresolvable to the masses.
Instagram now boasts more than 500 million monthly active users and commands one of the highest audience engagement rates in social media, 58% higher than Facebook, and 2000% higher than Twitter.
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REference
Voorveld, H. A., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising, 47(1), 38-54.
Sreejesh, S., Paul, J., Strong, C., & Pius, J. (2020). Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. International Journal of Information Management, 54, 102155.
Awan, I. (2017). Cyber-extremism: Isis and the power of social media. Society, 54(2), 138-149.