Week 4/5 Assignments

Marketing and Customer Analysis

Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:

· Market potential

· Evidence of customer interest

· Relevant buying motives and customer requirements

· Present and potential competitors and overall competitive intensity

· Short- and long-term market influences

· Market changes presently taking place

· External regulations

· Market history and traditions

· Present and potential obstacles facing the market

· Market gaps to be filled

· Opportunities for partnerships with other firms in the industry

Evaluated the most viable market position for your new product, service, or business.

Submission Details:

· Submit your report in a 4- to 5-page Microsoft Word document, using APA style.