Done

Student’s Name:

Professor’s Name:

Date:

Subject of Course Project

The going down of the market

Business problem statement

Apple has been facing different problems but the major one is that its market has stopped growing. That is according to Cihra. That problem has been caused by both internal and external factors. The internal factors are like the policies of the apple company. One of them is the failure to lower the price of goods such as the iPhone. The second one is the failure to create different phones which can be sold at a cheaper price to be able to target people with low incomes.

Name of the company or organization

Apple Inc.

Brief description of proposed solution

The first greatest solution is to use technology to advertise and market their products all over the world. That will allow them to communicate with the new customers in the market as well as reminding the old customers about their products. The company can also use data software to capture customer data to be able to communicate with the right person at the right moment instead of talking to everyone at every time. The next one is to use is to change its strategy and policies. It can also target the low-income personality's to increase its productivity and the targeted market. That is because Apple is said to have been targeting the rich people only thus limiting its market. So it can use lean process improvement. Through that will save time and also increase the productivity of both expensive and low-income individuals. The next one is to lower the price of the current expensive products which they have on the market. That will help the demand to be high thus sales going high then growing the market (Belen ,2020).

General benefits it will provide the organization

First, reversing the declining market to a growing market by lowering the prices of the products will increase sales thus increasing the revenue of the company. Also solving that problem through the creation of the low price products will help the company to target a new market of low-income customers which may lead to high sales and capturing of more customers in the market. The next one is through advertisement and marketing of the company's products which will make it known all over the world thus vesting in the minds of the people new products and prices for the Apple products which will expert its markets thus helping it to remain in the competition with other companies. With a nifty market growth and more sales which may lead to high profit, the employee's salary and allowances can be increased. And finally, with the advertisement and marketing, the companies which deal with such departments can highly benefit.

References