5 page report
Marketing Analytics Airline Satisfaction
Research purpose
to understand the customer’s satisfaction and to find out the relationship to improve it and maintain customer satisfaction.
Data analysis
| Variables | Discrete or continuous |
| Customer ID | continuous |
| satisfaction | Discrete |
| gender | Discrete |
| Customer type | Discrete |
| Type of travel | Discrete |
| age | Continuous |
| Y variable | X variable |
| Satisfaction | Gender, customer- type, and type of travel |
| Frequency Table |
| Marketing Implication |
| X Variables have strong effect on Y variable Node 2 and 7 are the main target Base on passengers’ need to improve services |