Project Plan
Internet Marketing Strategies for in Promoting Northern Territory as a Destination
Kazi Intisar Adeeb s284814 Supervisor: Jamal El-Den
2019 Project Outline
Client(Project Proposer) |
Cherry Narumon Sriratanaviriyakul |
Contact Details |
narumon.sriratanaviriyakul@cdu.edu.au |
Project supervisors |
Cherry Narumon Sriratanaviriyakul |
Required knowledge(if known) |
Research Skills |
Project Name: |
Internet Marketing Strategies in Promoting Northern Territory as a Destination |
Project Details:
1. Project Context
Although Red Centre is ranked by Lonely Planet as the number 4 region in the world to visit in 2019, most people outside Australia are not very familiar with the name Northern Territory and even Darwin. Northern Territory offers so many attractions and is rich in indigenous art and culture. In addition, most people perceive Northern Territory as the most dangerous place to visit due to crocodiles, snakes, etc.
2. Project Goals
Students will have to identify and analyse consumer behaviour and suggest target groups based on their needs and preferences and finally propose a number of strategies and tactics in attracting tourists to Northern Territory along with providing samples and justifications along with impacts and budget required in achieving the final outcome
3. Project Requirements/Prerequisites
It is assumed that students have intermediate research skills as there will be a lot of literature along with other media to research and write.
4. Student Gain
Students will develop/strengthen their knowledge in internet marketing and digital marketing. They will learn how to develop strategies and plan to propose an internet marketing campaign.
5. Possible sources/ideas
· Benckendorff, P.J. and Black, N.L., 2000. Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities. Journal of Tourism Studies, 11(1), p.11.
· Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, pp.244-249.
· Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), pp.211-239.
· Kiráľová, A. and Pavlíčeka, A., 2015. Development of social media strategies in tourism destination. Procedia-Social and Behavioral Sciences, 175, pp.358-366.
6. Anticipated Deliverables
A research paper that discuss the issues relating to tourism in Northern Territory as well as strategic plan to promote Northern Territory through Internet Marketing.