Marketing
Professor Francis Student Name Course
Title page
Parameters
New Haven
Waterbury
Danbury
Hartford
Use Times New Roman and size 12 font
Work Cited
Please use empirical and credible sources.
CERC …
Concept Page Here is the story
Why do you believe this will work?
Is there a need?
What is the value proposition?
Are there sociological or psychological factors that create a need for such a product or service?
What will be the business structure?
Where is the base of operation?
SWOT Analysis Page
STRENGTHS
WEAKNESS
OPPORTUNITY
THREATS
There should be a total of four dedicated sections or pages
The Four Ps
Price
Place
Promotion
Positioning
Product
There should be a total of four pages or four sections.
PRICE
RESEARCH THE COST
PLACE
IS IT BRICK AND MORTAR OR ONLINE?
Intersection, street, certain section of town
Are there shelf placement fees?
PROMOTION
FACEBOOK, TWITTER, FRIENDS, WORD OF MOUTH…
MARKET POSITIONING
WHRE ARE YOU RELATIVE TO YOUR COMPETITION?
Conclusion
THE SUM UP!
Describe some of the challenges in this assigment