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PROJECT MANAGEMENT
FREE OFFER MOBILE APP
TOPICS
PROJECT IDEA
PROBLEM ANALYSIS
PROJECT ANALYSIS
PRJOJECT ALTERNATIVES
WORK BREAKDOWN STRUCTURE
PROJECT TASK PLANNING
PROJECT ESTIMATE
PROFIT COMPARISION / NPV
RISK ANALYSIS
CONCLUSION
PROJECT IDEA
Create a mobile application for shopping.
Unique idea is to promote offers on only selected category
The Offer doesn’t encourage online shopping.
Connecting the retailer and consumer to increase the volume of sale in selected outlets and it’s products.
The category is mainly identified as FMCG
PROBLEM ANALYSIS
Shopping trend has moved to online for almost all categories
The retailer & departmental stores loses revenue cause of e-commerce trends and consumer behaviour.
To retain the traditional shopping trend and to bridge the gap between retailer and consumer.
New market entrants will have to spend more and publicity for promotion.
PROJECT ANALYSIS
A –App users to get the promotional offers with store location and validity of offer and limited offer data.
B – Subscribed App users receives offers of store / product offers including regular customers trailing sale
C – Offer coupon or voucher code to avail stores through access key in mobile
| BENEFITS | LIMITATIONS | COSTS | RISKS | |
| A | Potential Buyers and assured for Sale | Reaches the limit audience uses the smart phone with the app | Low | Beat the competition of shopping app who uses different market strategy |
| B | Offer reaches to the all customers including regular retail store visitor with latest product & Store offers | Store offer restricts customers into region with uncertain sale monitor | Average | Cooperation partners might not be willing to pay |
| C | Coupons are valid for selective products focused purchase of a product | Online coupons reaches random customer who can accessible for a single range of product | High | Conditional vouchers can indirectly spoil store image as well as the brand image also customer might go confusion to organize shopping plan. |
PROJECT ALTERNATIVES
| ALTERNATIVE A | DURATION | DURATION | ||||
| TASK NAME | START DATE | FINISH DATE | ALTERNATE B | START DATE | FINISH DATE | |
| Project Administration | 04-01-2016 | 10-01-2016 | 04-01-2016 | 15-01-2016 | ||
| Data Manipulation | 11-01-2016 | 17-02-2016 | 16-01-2016 | 04-04-2016 | ||
| Design | 18-02-2016 | 29-02-2016 | 05-04-2016 | 22-04-2016 | ||
| Technical Run/Debugging | 01-03-2016 | 03-03-2016 | 23-04-2016 | 25-04-2016 | ||
| Hosting & Testing | 04-03-2016 | 11-03-2016 | 26-04-2016 | 03-05-2016 | ||
| Publish & Delivery | 12-03-2016 | 14-03-2016 | 04-05-2016 | 06-05-2016 |
| ALTERNATIVES | ||||||||
| Duration | 1 | 2 | 3 | 4 | ||||
| Descriptions | A | B | A | B | A | B | A | B |
| If the Project increases the retailer/brand tagged in app | | | | | ||||
| Whether the App listed retailer/brand increase sale | | | | |||||
| Whether the brand image of store/product be increased | | | | | ||||
| Will the walk-in to store increase? | | | | | ||||
| Will the purchase trend change? | | | | | ||||
| Whether the app useful for the mobile users? | | | | |
WORK BREAK DOWN STRUCTURE
SO App
Project Management
Strategy & Design
APP Development
Testing & Production
Graphics & User Interface
Content Creation
Hosting Support
Design Database
Design Front End
Configuration
Network Integration
Mobile User Navigation
Storyboard
Link App with Database
Accebility Access
Design
End User Licensing
Mpping & Requirement
Style Guide
Publish Fusion GPS
Contract
Project Initiation
Requirement Gathering
Project Plan
App/Web Design
Content Management System
Image Source Design Style
GANTT CHART FOR ALTERNATE A
WORK BREAK DOWN B
SO App
Project Management
Aquisition
APP Development
Testing & Production
Content Creation
Hosting Support
Configuration
Network Integration
Product Data
Link App with Database
Accebility Access
Design
Mpping & Requirement
Publish Fusion GPS
Project Planning
Project Initiation
Requirement/Appointing
Front End App/Web Design
Database Design
Image Source Design Style
Retail/Store Data
Offer Data Manipulation
Location Access
GANTT CHART FOR ALTERNATE B
PROJECT TASK PLAN
| TASK NAME | DURATION |
| Kick Off Meeting | 1 Day |
| Resource Calculation Planning | 3 Days |
| Budget Plan of the Project | 2 Days |
| Cost for the Project | 5 Days |
| Data Collection | 45 Days |
| Data Structure Design | 15 Days |
| App Design & Website Design | 17 Days |
| Content Creation | 15 Days |
| Data mapping | 4 Days |
| Hosting Support | 3 Days |
| Testing | 4 Days |
| OS Access/ Technical Aspect | 2 Days |
| Publish & Delivery | 2 Days |
PROJECT START
Content Development
User Interface Development
Requirement Gathering
Database Structure
Project Initiation
Mobile App
Hosting
Configuration
Integration
Content Design
Graphic Design
Testing
Design Website/APP
Database Link
Network Mapping
Data Upgrade
Executiion
PROJECT ESTIMATE - A
| ALTERNATIVE - A | 2016 | 2017 | 2018 | 2019 | ||
| 50000 | 60000 | 70000 | 80000 | |||
| Income without VAT | ||||||
| Project Development cost excl. VAT | -10209.2 | |||||
| Project Implementation cost excl. VAT | -938.4 | -938.4 | -938.4 | -938.4 | ||
| Cash Flow | -10209.2 | 49061.6 | 59061.6 | 69061.6 | 79061.6 | |
| Corporate TAX (15%) | 15% | 7359.24 | 8859.24 | 10359.24 | 11859.24 | |
| Cash without TAX | 41702.36 | 50202.36 | 58702.36 | 67202.36 | ||
| Total Cash Flow | -10209.2 | 31493.16 | 39993.16 | 48493.16 | 56993.16 | |
| Discount Factor | R=10% | 1 | 0.90909 | |||
| Present Value (PV) | 18420.917 | 26148.182 | 33875.44682 | 41602.71182 | ||
| Net Present Value (NPV) | 8211.7168 | 15938.982 | 23666.24682 | 31393.51182 | ||
| Discount Factor | R=20% | 1 | 0.8333 | |||
| Present Value (PV) | 16034.05 | 23117.1 | 30200.15023 | 37283.20023 | ||
| Net Present Value (NPV) | 5824.8502 | 12907.9 | 19990.95023 | 27074.00023 | ||
| Discount Factor | R=30% | 1 | 0.76923 | |||
| Present Value (PV) | 14016.283 | 20554.738 | 27093.19347 | 33631.64847 | ||
| Net Present Value (NPV) | 3807.0835 | 10345.538 | 16883.99347 | 23422.44847 |
PROJECT ESTIMATE - B
| ALTERNATIVE - B | 2016 | 2017 | 2018 | 2019 | ||
| 50000 | 60000 | 70000 | 80000 | |||
| Income without VAT | ||||||
| Project Development cost excl. VAT | -11527.86 | |||||
| Project Implementation cost excl. VAT | -895.7 | |||||
| Cash Flow | -11527.86 | 49104.3 | 48472.14 | 58472.14 | 68472.14 | |
| Corporate TAX (15%) | 15% | 7365.645 | 7270.821 | 8770.821 | 10270.821 | |
| Cash without TAX | 41738.655 | 41201.319 | 49701.319 | 58201.319 | ||
| Total Cash Flow | -11527.86 | 30210.795 | 29673.459 | 38173.459 | 46673.459 | |
| Discount Factor | R=10% | 1 | 0.90909 | |||
| Present Value (PV) | 15936.47163 | 15447.985 | 23175.25 | 30902.51484 | ||
| Net Present Value (NPV) | 4408.611627 | 3920.1248 | 11647.39 | 19374.65484 | ||
| Discount Factor | R=20% | 1 | 0.83 | |||
| Present Value (PV) | 13547.09985 | 13101.111 | 20156.111 | 27211.11097 | ||
| Net Present Value (NPV) | 2019.23985 | 1573.251 | 8628.251 | 15683.25097 | ||
| Discount Factor | R=30% | 1 | 0.76923 | |||
| Present Value (PV) | 11711.18984 | 11297.855 | 17836.31 | 24374.76487 | ||
| Net Present Value (NPV) | 183.3298378 | 183.32984 | 6308.4499 | 12846.90487 |
PROFIT COMPARISON
ALTERNATIVE – A & B NPV
IRR VALUE FOR A = 62%
IRR VALUE FOR B = 30%
A 0.1 0.2 0.3000000000000001 0.4 0.5 0.600000000000 0002 0.70000000000000018 0.8 69001.257297600008 55588.5
B 0.1 0.2 0.3000000000000001 0.4 16376.130000000003 7994.1500000000015
RISK ANALYSIS
| ALETERNATE A | Risk Description | Risk Scenario | Risk Rating | Control Measure |
| Economical | Classification of customers uses Mobile App Ignorance of non-users of smart phone Offers not seen by potential customers Inconsistence of Offer Updating | 4 | Massive App promo post production | |
| Technical | Poor App Design and not user friendly Network slowdown either service provider or the application Error occurrence while updating versions | 6 | Auto update of version and prompt maintenance | |
| Commercial | User might not like it as its not trending App without online purchase might annoy user | 11 | Attractive layout with trending offer |
RISK ANALYSIS
| ALTERNATE B | Risk Description | Risk Scenario | Risk Rating | Control Measure |
| Economical | Partnering with retailer and brands refuse to pay if the app doesn’t get successful Mistakes in figures lead a massive controversy with retailer and customer | 5 | Retailer/Brand share dividend to boost up the app Positioning | |
| Technical | Delay in page accessing or loading while browsing offers. Listed out offers grabbed and before the validity | 12 | Advanced tool to enhance performance | |
| Commercial | Products offers are limited and customer get disappointed if stocks are limited. | 14 | Conditions & Terms to be persuaded before user licensing |
COMPARISION OF ALTERNATIVES
| Economic | Technical | Commercial | Measure of Risk | |
| Alternative – A | 4 | 6 | 11 | 21 |
| Alternative - B | 5 | 12 | 14 | 31 |
CONCLUSION
Go with e-commerce but link the retailer and the consumer through app to accelerate the store driven sale activity by posting offers through app.
Exclusive and extensive support for the new start up especially the huge industry of FMCG useful app to grab
New trends setting in shopping world.
18
Period Highlight:
1
PlanActual%
CompleteActual (beyond plan
)
%
Complete (beyond plan)
PLANPLANACTUALACTUALPERCENT
ACTIVITYSTARTDURATIONSTARTDURATIONCOMPLETEPERIODS
12345678910111213141516171819202122232425262728293031323334353637383940
Kick OFF Meeting1111
100%
Resource Mapping2313
100%
Budget Plan2223
35%
Cost Estimate4545
10%
Data Collection515420
85%
Data Structure611416
85%
Programming7474
50%
Coding8282
60%
Design6252
75%
Data Correlation9596
100%
Website Design6262
60%
Access Control103103
0%
Network Integration112113
50%
Data Mapping
123122
45%
Web Hosting
134134
19%
App Hosting
133133
80%
Testing
142142
74%
Play store Listing
152152
80%
Publishing
151151
95%
Process Implementation
163163
100%
ALTERNATIVE A
Period Highlight:
1
PlanActual%
CompleteActual (beyond plan
)
%
Complete (beyond plan)
PLANPLANACTUALACTUALPERCENT
ACTIVITYSTARTDURATIONSTARTDURATIONCOMPLETEPERIODS
1234567891011121314151617181920212223242526272829303132333435363738394041
Kick OFF Meeting1111
100%
Resource Mapping2313
100%
Budget Plan2223
35%
Cost Estimate4545
10%
Data Collection525420
85%
Data Structure622415
85%
Programming7676
50%
Coding8282
60%
Design6252
75%
Data Correlation9596
100%
Website Design6262
60%
Access Control103103
0%
Network Integration112113
50%
Data Mapping
123122
45%
App Content Link
125125
62%
Web Hosting
134134
19%
App Hosting
133133
80%
Testing
142142
74%
Synchronize Data
154155
69%
PHP / Oracle Test
163163
74%
Software License
173173
84%
Playstore/I-tunes List
185184
45%
OS Compatibility
202202
80%
Publishing
221221
95%
Process Implementation
243233
100%
Content Adoption
252252
100%
ALTERNATIVE B