Project7.docx

SM110 Communications for Sales: Project 7

Project Description:

Prospecting is the act of recruiting or seeking out new customers for a business and is a common role of a salesperson. Successful prospecting will increase a company’s customer base and create new revenue. The goal of prospecting is to generate leads, which are people or businesses who may eventually become customers.

For Project 7, imagine you are a salesperson for Case Paper Company (casepaper.com) and your manager has asked you to find new leads.

Using the internet, find 20 prospects who can benefit from your product and services. For each prospect, list the name of the company, their address and what products might be of interest to them. Also write a brief sentence on why you feel this company is a viable lead.

For a list of products Case Paper sells, refer to: http://www.casepaper.com/products/commercial/

For example:

Sir Speedy, 76 Batterymarch St Ste 1, Boston, MA 02110

Per their website, Sir Speedy offers printing on #50 offset, a product that Case Paper stocks.

Submit your list of 20 prospects to Project 7 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Projects

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

SM110: Communication for Sales

Student:

Instructor:

Date:

Project 7

Description of requirements

Possible Points

Your Points

Submitted your list of 20 prospects

20

For each prospect, included the name of the company and their address

20

For each prospect, included what products might be of interest to them

20

For each prospect, included a brief sentence on why you feel this company is a viable lead

20

Overall content has clarity and adequate supporting details

10

Assignment was submitted by due date

10

TOTAL

100

YOUR SCORE: ________

Instructor Comments: