International Business Plan

2/1/21, 4:27 PMProject 5—Final Report Template

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Project 5—Final Report Template

1. Title page

states the client organiza!on, selected country, the client's product, type of legal

structure, and the alliance partner

date submi"ed

your name

course !tle, course and sec!on number

professor’s name

2. Table of contents

page numbers for each major sec!on

3. Execu!ve summary (h"p://ewc.umgc.edu/ewc/web/exec_summary.html)

summarizes the results of your analysis and how you arrived at the recommenda!on

belongs on a separate page from the introduc!on to the report

Start your execu!ve summary as follows: “Business Plan for [selected client

organiza!on] to enter [selected country] $(size of market in US Dollars) market for

[product/service] through a [type of legal structure] with [selected alliance partner].”

4. Introduc!on (first page of report body)

states the purpose of the report

explains what the report will do

introduces the industry, country, and client's name

Course Resource

Memo: Please use this template

2/1/21, 4:27 PMProject 5—Final Report Template

Page 2 of 2https://leocontent.umgc.edu/content/umuc/tgs/mba/mba670/2211/course-resource-list/project-5-final-report-template-.html?ou=541222

5. Marke!ng strategy

market analysis

characteris!cs of poten!al customers in the country

use of web networks and social media for e-marke!ng

6. Governance and CSR

7. Financial projec!ons

8. Strategy implementa!on

9. Conclusion

Summary of the recommenda!ons and ra!onale

10. Reference

APA-style reference page

11. Appendices

if needed

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