Strategy Selection, Implementation and Evaluation
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 1/11
Assignments Project 4: Strategy Selection, Implementation and Evaluation
Project 4: Strategy Selection, Implementation and Evaluation
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Rubric Name: Project #4 20%
BMGT 495 6250 Strategic Management (2202) ZT
Criteria Equivalent to an A Equivalent to a B Equivalent to a C Equivalent to a D Equivalent to an F
Introduction 0.4 points
Writes an
introduction that
captures the
reader's attention,
explains the
purpose of the
presentation clearly,
correctly, and
concisely.
(0.36 - 0.4)
0.34 points
Writes an
introduction that
explains the
purpose of the
presentation
correctly but needs
minor clarity or
development. (0.32 - 0.35)
0.3 points
Writes an
introduction that
provides a general
idea of the purpose
of the presentation.
Needs more
development.
(0.28 - 0.31)
0.26 points
Writes an
introduction that
provides a general
idea of the purpose
of the presentation
or needs significant
development.
(0.24 - 0.27)
0 points
No attempt at presenting an introduction. (0)
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 2/11
Generate a
minimum of three
possible
alternative
strategies
Identify and
discuss cultural
and
organizational
factors that
should be
considered in
analyzing and
choosing among
the alternative
strategies.
1 point
Generates at least
five alternative
strategies that
appropriately fits
the information
already presented
from the research
and course material
to support by the
course material.
(0.9 - 1.0)
0.85 points
Generates at least
four alternative
strategies that fit
what has been
already presented
from the research
and course material
to support the
reasoning and
conclusions made
but needs clarity or
some development.
(0.8 - 0.89)
0.75 points
Generates at least
three alternative
strategies that fit
what has been
already presented
from the research
and course material
to support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.7 - 0.79)
0.65 points
Generated
alternatives do not
fit with what has
been presented OR
fewer than three
viable alternatives
provided; minimal
minimal support of
the reasoning and
conclusions used.
Needs major
development.
(0.6 - 0.69)
0 points
Little to no attem
generate alternat
strategies,
(0 – 0.59)
1.4 points
Thoroughly and
correctly identifies
and discusses
cultural and
organizational
factors that should
be considered in
analyzing and
choosing among the
alternative
strategies using the
research and course
material to support
1.19 points
Correctly identifies
and discusses
cultural and
organizational
factors that should
be considered in
analyzing and
choosing among the
alternative
strategies using the
research and course
material to support
the reasoning and
1.05 points
Correctly identifies
and discusses
cultural and
organizational
factors that should
be considered in
analyzing and
choosing among the
alternative
strategies using the
research and course
material to support
the reasoning and
0.91 points
Attempts to identify
and discuss cultural
and organizational
factors that should
be considered in
analyzing and
choosing among the
alternative
strategies using
minimal research or
course material to
support of the
reasoning and
0 points
Little to no attem
identify and discu
cultural and organ
factors.
(0 - 0.83)
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 3/11
Prioritize
strategies and
explain
Explain how to
select the best
strategy (or
strategies);
by the course
material.
(1.26 - 1.4)
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
1 point
Prioritizes strategies
and thoroughly and
correctly explains
using the research
and course material
to support by the
course material.
(0.9 - 1.0)
0.85 points
Prioritizes strategies
and explains using
the research and
course material to
support the
reasoning and
conclusions made
but needs clarity or
some development.
(0.8 - 0.89)
0.75 points
Prioritizes strategies
and explains using
the research and
course material to
support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.7 - 0.79)
0.65 points
Attempts to
prioritize strategies
and attempts to
explain using
minimal research or
course material to
support of the
reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.6 - 0.69)
0 points
Little to no priorit
explain reasoning
(0 – 0.59)
1 point
Thoroughly and
correctly explains
how to select the
best strategy(ies)
using the research
and course material
to support by the
course material.
(0.9 - 1.0)
0.85 points
Explains how to
select the best
strategy(ies) using
the research and
course material to
support the
reasoning and
conclusions made
but needs clarity or
some development.
(0.8 - 0.89)
0.75 points
Explains how to
select the best
strategy(ies) using
the research and
course material to
support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.7 - 0.79)
0.65 points
Attempts to
Explains how to
select the best
strategy(ies) using
minimal research or
course material to
support of the
reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
0 points
Little to no attem
explain how to se
best strategy(ies).
(0 – 0.59)
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 4/11
Recommend the
best one or two
strategies and
long-term
objectives among
the alternative
strategies and
explain why
these strategies
and objectives
are best
Identify strategy
recommendations
using goals,
objectives,
strategy and
tactics .
(0.6 - 0.69)
1.4 points
Thoroughly and
correctly
recommends the
best one or two
strategies and long-
term objectives
among alternative
strategies explaining
why these
strategies and
objectives are best
using the research
and course material
to support by the
course material.
(1.26 - 1.4)
1.19 points
Recommends the
best one or two
strategies and long-
term objectives
among alternative
strategies explaining
why these
strategies and
objectives are best
using the research
and course material
to support the
reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
1.05 points
Attempts to
recommend one or
two strategies and
long-term
objectives among
alternative
strategies
attempting to
explain why these
strategies and
objectives are best
using the research
and course material
to support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
0.91 points
Recommends one
or two strategies
and long-term
objectives among
alternative
strategies and may
attempt to explain
why these
strategies and
objectives are best
using minimal
research or course
material to support
of the reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
0 points
Fails to recommen
one or two strate
long-term objecti
among alternative
strategies and or
explain why these
strategies and obj
are best
(0 – 0.83)
1.4 points
Thoroughly and
correctly identifies
strategy
recommendations
using goals,
objectives, strategy
1.19 points
Identifies strategy
recommendations
using goals,
objectives, strategy
and tactics using the
research and course
1.05 points
Identifies strategy
recommendations
using goals,
objectives, strategy
and tactics using the
research and course
0.91 points
Attempts to identify
strategy
recommendations
using goals,
objectives, strategy
and tactics using
0 points
Fails to identify st
recommendations
goals, objectives,
and tactics.
(0 – 0.83)
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 5/11
Recommend
procedures for
strategy
implementation
Discuss who,
what and how to
and tactics using the
research and course
material to support
by the course
material.
(1.26 - 1.4)
material to support
the reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
material to support
the reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
minimal research or
course material to
support of the
reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
1.4 points
Thoroughly and
correctly
recommends
procedures for
strategy
implementation
using the research
and course material
to support by the
course material.
(1.26 - 1.4)
1.19 points
Recommends
procedures for
strategy
implementation
using the research
and course material
to support the
reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
1.05 points
Recommends
procedures for
strategy
implementation
using the research
and course material
to support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
0.91 points
Attempts to
recommend
procedures for
strategy
implementation
using minimal
research or course
material to support
of the reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
0 points
Fails to recomm procedures for implementation (0 – 0.83)
1.4 points 1.19 points 1.05 points 0.91 points 0 points
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 6/11
implement the
selected strategy
(or strategies) at
the corporate
level, business-
unit level, and
functional level.
Discuss
procedure for
strategy review
and evaluation
Discuss the
appropriate
Thoroughly and
correctly discusses
who, what and how
to implement the
selected
strategy(ies) at the
corporate, business-
unit and functional
levels using the
research and course
material to support
by the course
material.
(1.26 - 1.4)
Discusses who,
what and how to
implement the
selected
strategy(ies) at the
corporate, business-
unit and functional
levels using the
research and course
material to support
the reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
Discusses who,
what and how to
implement the
selected
strategy(ies) at the
corporate, business-
unit and functional
levels using the
research and course
material to support
the reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
Attempts to discuss
who, what and how
to implement the
selected
strategy(ies) at the
corporate, business-
unit and functional
levels using
minimal research or
course material to
support of the
reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
Fails to discuss w
and how to imple
selected strategy
corporate, busine
and functional lev
(0 – 0.83)
1.4 points
Thoroughly and
correctly discusses
procedures for
strategy review and
evaluation using the
research and course
material to support
by the course
material.
(1.26 - 1.4)
1.19 points
Discusses
procedures for
strategy review and
evaluation using the
research and course
material to support
the reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
1.05 points
Discusses
procedures for
strategy review and
evaluation using the
research and course
material to support
the reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
0.91 points
Attempts to discuss
procedures for
strategy review and
evaluation using
minimal research or
course material to
support of the
reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
0 points
Fails to discuss pr
for strategy revie
evaluation.
(0 – 0.83)
1.4 points 1.19 points 1.05 points 0.91 points 0 points
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 7/11
evaluation
measures
Discuss a
corrective action
plan (including
who, what, when
and how) at the
corporate level,
business-unit
level, and
functional level.
Conclusion
Thoroughly and
correctly discusses
the appropriate
evaluation measures
using the research
and course material
to support by the
course material.
(1.26 - 1.4)
Discusses the
appropriate
evaluation measures
using the research
and course material
to support the
reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
Discusses the
appropriate
evaluation measures
using the research
and course material
to support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
Attempts to discuss
the appropriate
evaluation measures
using minimal
research or course
material to support
of the reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
Fails to discusses
appropriate evalu
measures.
(0 – 0.83)
1.4 points
Thoroughly and
correctly discusses a
corrective action
plan (including who,
what, when and
how) at the
corporate level,
business-unit level,
and functional level
using the research
and course material
to support by the
course material.
(1.26 - 1.4)
1.19 points
Discusses a
corrective action
plan (including who,
what, when and
how) at the
corporate level,
business-unit level,
and functional level
using the research
and course material
to support the
reasoning and
conclusions made
but needs clarity or
some development.
(1.12 - 1.25)
1.055 points
Discusses a
corrective action
plan (including who,
what, when and
how) at the
corporate level,
business-unit level,
and functional level
using the research
and course material
to support the
reasoning and
conclusions made
but significant
clarity or
development is
needed.
(0.98 - 1.11)
0.91 points
Attempts to discuss
a corrective action
plan (including who,
what, when and
how) at the
corporate level,
business-unit level,
and functional level
using minimal
research or course
material to support
of the reasoning and
conclusions used.
May present
incorrect
information. Needs
major development.
(0.84 - 0.97)
0 points
Fails to discuss a
action plan (includ
what, when and h
the corporate lev
business-unit leve
functional level
(0 – 0.83)
0.4 points
In a clear and
0.34 points
In a clear manner
0.3 points
Concludes the
0.26 points
Attempts to
0 points
Fails to present
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 8/11
Attention to
Instructions
In a clear and
concise manner,
comprehensively
concludes the paper
by restating/
summarizing the
argument. Refer to
the opening
statements and
main points made
throughout the
paper. Reflect on
the importance of
the arguments and
conclude their
development.
(0.36 - 0.4)
In a clear manner
concludes the paper
by restating/
summarizing the
argument. Refer to
the main points
made throughout
the paper. Attempts
to reflect on the
importance of the
arguments but
further
development of the
main points of the
paper is needed.
(0.32 - 0.35)
Concludes the
paper by somewhat
restating/
summarizing the
argument. Attempts
to bring in some
explanation of the
general idea of the
main points of the
paper.
(0.28 - 0.31)
Attempts to
restate/summarize
the argument but
explanations are
irrelevant to the
main points of the
paper.
(0.24 - 0.27)
Fails to present
restatement/sum
of argument.
(0)
2 points
Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, required use of course readings, and assignment format. (1.8 - 2.0)
1.7 points
Demonstrates excellent understanding of requirements; missed one minor aspect of assignment. (1.6 - 1.79)
1.5 points
Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment. (1.4 - 1.59)
1.3 points
Fails to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment. (1.2 - 1.39)
0 points
Fails to demons understanding assignment requirements. (0 - 1.19)
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 9/11
Writing
Mechanics
APA Style (6th
ed.)
2 points
Strictly adheres to standard usage rules of written English, including but not limited to capitalization, punctuation, run- on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No errors found. No contractions or jargon used. (1.8 - 2.0)
1.7 points
Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to four errors found. (1.6 - 1.79)
1.5 points
Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Five to 10 errors found. (1.4 - 1.59)
1.3 points
Minimally adheres
to standard usage
rules of mechanics:
conventions of
written English,
including
capitalization,
punctuation, and
spelling. More than
10 errors found.
(1.2 - 1.39)
0 points
Does not adher standard usage mechanics: conventions of English largely incomprehensib errors are too p to count. (0 - 1.19)
1 point
No APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized. (0.9 - 1.0)
0.85 points
Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when appropriate 1-2 times. (0.8 - 0.89)
0.75 points
Attempts in-text citations and reference lists; APA style errors are noted throughout document; Fails to use APA citations when appropriate 3 times in document. (0.7 - 0.79)
0.65 points
Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 4-5 times; or presents only 1-2 in-text citations and reference list in a paper that requires APA citations throughout the document.
(0 6 0 69)
0 points
No attempt at A style; or attemp in-text citations reference list b the other. (0 – 0.59)
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888735&grpid=0&isprv=0&bp=0&ou=456311 10/11
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(0.6 - 0.69)
Equivalent to an A 18 points minimum
Equivalent to a B 16 points minimum
Equivalent to a C 14 points minimum
Equivalent to a D 12 points minimum
Equivalent to an F 0 points minimum
5/5/2020 Project 4: Strategy Selection, Implementation and Evaluation - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
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