Developing an International Entry Strategy

Maryland Creative Solutions

1. Title page

· states the client organization, selected country for expansion, the client's products or services, type of legal structure, and the selected alliance partner

· date and your name

2. Table of contents

· page numbers for each major section

3. Executive summary

· summarizes the results of your analysis and how you arrived at the recommendation

· belongs on a separate page from the introduction to the paper

· Start your executive summary as follows: “International Expansion Plan for [client organization] to enter [selected country] through a [type of legal structure] with [selected alliance partner].”

4. Introduction (first page of paper body)

· states the purpose of the paper

· explains what the paper will do

· introduces the industry, country, and organization's name

5. Country risk assessment

· selection of a new country for market expansion

· international expansion and global market opportunity assessment

· PESTEL analysis

· global value chain

6. Entry strategy

· choice of a local alliance partner and entry strategy

· client organization's degree of fit with the selected country

7. Conclusion

· one- or two-page summary of the recommendations and rationale

8. Reference

· APA-style reference page

9. Appendices