Internal Environmental Analysis
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 1/8
Assignments Project 3: Internal Environmental Analysis
Project 3: Internal Environmental Analysis
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Rubric Name: Project #3 20%
BMGT 495 6250 Strategic Management (2202) ZT
Criteria Equivalent to an A Equivalent to a B Equivalent to a C
Corporate-level
strategy analysis
1.2 points
Thoroughly and correctly
analyzes corporate level
strategies using BOTH research
and course material to support
reasoning.
(1.08 - 1.20)
1.02 points
Presents a corporate level
strategy analysis using some
research ANDcourse material to
support reasoning but some
development is needed.
(0.96 - 1.07)
0.9 points
Presents a corporate level
strategy analysis using some
research AND course materia
support reasoning but signifi
development is needed.
(0.84 - 0.93)
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 2/8
Create a partial SWOT
table
SW Analysis:
Create an IFE matrix
analysis and address
the strategic
inferences/implications
1 point
Thoroughly and correctly creates
a partial SWOT - SW citing the
sources from the research.
(0.9 - 1.0)
0.85 points
Creates a partial SWOT - SW
citing the sources from the
research but needs some
development OR presents less
than three strengths or
weaknesses.
(0.80 - 0.89)
0.75 points
Creates a partial SWOT - SW
citing the sources from the
research but needs significan
development OR presents les
than two strengths or
weaknesses.
(0.70- 0.79)
2.2 points
Thoroughly and correctly
performs a SW analysis and
discusses the strategic
inferences/implications/strategies
that would allow the company to
capitalize on its strengths and
strategies that would allow
company to improve upon its
major weaknesses using BOTH
research AND course material to
support reasoning.
(1.7 - 2.2)
1.6 points
Performs a SW analysis and
discusses the strategic
inferences/implications/strategies
that would allow the company to
capitalize on its strengths and
strategies that would allow
company to improve upon its
major weaknesses using BOTH
research AND course material to
support reasoning but needs
some development.
(1.5 - 1.69)
1.4 points
Performs a SW analysis and
discusses the strategic
inferences/implications/strat
that would allow the compan
capitalize on its strengths an
strategies that would allow
company to improve upon its
major weaknesses using BOT
research AND course materia
support reasoning but needs
significant development.
(1.3 - 1.49)
1 point
Thoroughly and correctly
presents an IFE matrix analysis
and address the strategic
inferences/implications using
0.85 points
Presents an IFE matrix analysis
and address the strategic
inferences/implications using
BOTH research AND course
0.75 points
Presents an IFE matrix analys
and address the strategic
inferences/implications using
BOTH research AND course
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 3/8
Develop a Grand
Strategy Matrix with an
analysis that discusses
the strategic
inferences/implications
at a corporate level and
business-unit-level
Evaluate the company's
product line and target
market
Identify and explain
BOTH research AND course
material to support reasoning. (0.9 - 1.0)
material to support reasoning but
needs some development. (0.8 - 0.89)
material to support reasoning
needs significant developme (0.7 - 0.79)
1 point
Thoroughly and correctly
develops a Grand Strategy Matrix
with an analysis that discusses
the strategic
inferences/implications at a
corporate level and business-unit-
level using BOTH research AND
course material to support
reasoning and conclusions. (0.9 - 1.0)
0.85 points
Develops a Grand Strategy Matrix
with an analysis that discusses
the strategic
inferences/implications at a
corporate level and business-unit-
level using BOTH research AND
course material to support
reasoning but needs some
development. (0.8 - 0.89)
0.75 points
Develops a Grand Strategy M
with an analysis that discusse
the strategic
inferences/implications at a
corporate level and business
level using BOTH research A
course material to support
reasoning but needs significa
development.
(0.7 - 0.79)
1.2 points
Thoroughly and correctly
evaluates company's product line
and target market using BOTH
research AND course material to
support reasoning.
(1.08 - 1.20)
1.02 points
Evaluates the company's product
line and target market using
BOTH research AND course
material to support reasoning but
needs some development.
(0.96 - 1.07)
0.9 points
Evaluates the company's pro
line and target market using
BOTH research AND course
material to support reasoning
needs significant developme
(0.84 - 0.93)
1.2 points 1.02 points 0.9 points
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 4/8
business-level
strategies
Assess the company's
org structure, org
culture marketing
production, operations,
finance/accounting,
R&D
Explain how functional-
level strategies align
with the company's
vision and mission
statements
Thoroughly and correctly
identifies and explain business-
level strategies using BOTH
research AND course material to
support reasoning.
(1.08 - 1.20)
Identifies and explains business-
level strategies using BOTH
research AND course material to
support reasoning but needs
some development.
(0.96 - 1.07)
Identifies and explains busine
level strategies using BOTH
research AND course materia
support reasoning but needs
significant development.
(0.84 - 0.93)
1 point
Thoroughly and correctly
assesses the company's org
structure, org culture, marketing
production, operations,
finance/accounting, and R&D,
using both research AND course
material to support reasoning and
conclusions.
(0.9 - 1.0)
0.85 points
Correctly assesses the company's
interactions with its stakeholders,
org structure, org culture,
marketing production, operations,
finance/accounting, and R&D
using both research AND course
material to support reasoning and
conclusions but needs clarity or
some development in using the
course material to support ideas
or in the research.
(0.8 - 0.89)
0.75 points
Attempts to assesses the
company's org structure, org
culture, marketing productio
operations, finance/accounti
and R&D providing some use
the course material AND
research to support reasonin
and conclusions but needs
significant clarity, developme
using the course material to
support ideas or in the resea
(0.7 - 0.79)
1 point
Thoroughly and correctly explains
how the functional-level
strategies align with the
company's vision and mission
statements using BOTH research
AND course material to support
reasoning and conclusions.
(0.90 - 1.0)
0.85 points
Explains how the functional-level
strategies align with the
company's vision and mission
statements using BOTH research
AND course material to support
reasoning but needs some
development.
(0.80 - 0.89)
0.75 points
Explains how the functional-
strategies align with the
company's vision and mission
statements using BOTH rese
AND course material to supp
reasoning but needs significa
development.
(0.70 - 0.79)
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 5/8
Ratio calculation and
presentation of
industry averages.
Financial analysis:
Discuss the corporate
financial standing
based on a financial
ratio analysis. Include
whether the company's
financial ratio is a
strength, a weakness or
a neutral factor.
Develop a Quantitative
Strategic Planning
Matrix (QSPM) analysis
and address the
strategic
inferences/implications.
1 point
Correctly calculates no less than a
total of ten (10) key financial
ratios for the company using only
relevant ratios for the company
and presents same industry
averages across the four
categories.
(0.90 - 1.0)
0.85 points
Calculates no less than a total of
ten (10) key financial ratios for
the company using only relevant
ratios for the company presenting
the same industry averages
across the four categories but 1-2
ratios are incorrectly presented.
(0.80 - 0.89)
0.75 points
Calculates no less than a tota
ten (10) key financial ratios fo
the company using only relev
ratios for the company prese
the same industry averages
across the four categories bu
ratios are incorrectly present
(0.70 - 0.79)
1 point
Thoroughly and correctly
performs a financial analysis and
discusses corporate financial
standing and determines whether
a strength, weakness or neutral
factor using BOTH calculations
AND course material to support
reasoning and conclusions.
(0.9 - 1.0)
0.85 points
Performs a financial analysis and
discusses corporate financial
standing and determines whether
a strength, weakness or neutral
factor using BOTH calculations
AND course material to support
reasoning but needs some
development.
(0.8 - 0.89)
0.75 points
Performs a financial analysis
discusses corporate financial
standing and determines whe
a strength, weakness or neut
factor using BOTH calculatio
AND course material to supp
reasoning but needs significa
development.
(0.7 - 0.79)
1 point
Thoroughly and correctly
develops a QSPM and addresses
the strategic
inferences/implications using
BOTH the course material AND
the Tools & Techniques
developed throughout the course
to support reasoning.
(0.9 - 1.0)
0.85 points
Develops a QSPM and addresses
the strategic
inferences/implications using
BOTH the course material AND
the Tools & Techniques
developed throughout the course
to support reasoning but needs
some development,
(0.8 - 0.89)
0.75 points
Develops a QSPM and addre
the strategic
inferences/implications using
BOTH the course material AN
the Tools & Techniques
developed throughout the co
to support reasoning but nee
significant development,
(0.7 - 0.79)
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 6/8
Develop a composite
and consistent view on
internal factor strategy
analysis based on the
qualitative and
quantitative analytical
outcomes
Attention to
Instructions
Writing Mechanics
1.2 points
Thoroughly and correctly
develops a composite and
consistent view on internal factor
strategy analysis based on the
qualitative and quantitative
analytical outcomes using BOTH
research AND course material to
support reasoning.
(1.08 - 1.20)
1.02 points
Develops a composite and
consistent view on internal factor
strategy analysis based on the
qualitative and quantitative
analytical outcomes using BOTH
research AND course material to
support reasoning but needs
some development.
(0.96 - 1.07)
0.9 points
Develops a composite and
consistent view on internal fa
strategy analysis based on th
qualitative and quantitative
analytical outcomes using BO
research AND course materia
support reasoning but needs
significant development.
(0.84 - 0.93)
2 points
The paper contains completion of all major assignment tasks including writing the report. The paper also includes completion of all minor aspects of the assignment such as third person writing, required use of course readings, outside sources if needed, and assignment format. (1.8 - 2.0)
1.7 points
The paper contains completion of all major assignment tasks including writing the report. The paper missed 1 minor aspect of the assignment such as third person writing, required use of course readings, outside sources if needed, and assignment format. (1.6 - 1.79)
1.5 points
The paper missed 1 majo assignment task (includin writing the report) or 2 m aspects of the assignmen (1.4 - 1.59)
2 points
Strictly adheres to standard usage rules of written English, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors,
1.7 points
Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to four errors found.
1.5 points
Satisfactorily adheres to standard usage rules of mechanics: conventions English, including capitalization, punctuatio and spelling. Five to 10 errors found.
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 7/8
Total / 20
Overall Score
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APA Style (6th ed.)
spelling and grammatical errors. No errors found. No contractions or jargon used. (1.8 - 2.0)
(1.6 - 1.79) (1.4 - 1.59)
1 point
No APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized. (0.9 - 1.0)
0.85 points
Attempts in-text citations and reference list but one or two APA style errors noted or fails to use APA citations when appropriate 1-2 times. (0.8 - 0.89)
0.75 points
Attempts in-text citations reference lists; APA style errors are noted througho document; Fails to use A citations when appropriat times in document. (0.7 - 0.79)
Equivalent to an A 18 points minimum
Equivalent to a B 16 points minimum
Equivalent to a C 14 points minimum
Equivalent to a D 12 points minimum
Equivalent to an F 0 points minimum
4/21/2020 Project 3: Internal Environmental Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888734&grpid=0&isprv=0&bp=0&ou=456311 8/8
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