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Project3REPORTTEMPLATE.docx

Project 3—Report Template

Memo: Please use this template

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Maryland Creative Solutions

1. Title page

· states the organization’s full legal name, the organization’s product and industry with NAIC Code

· date submitted

· your full name

· course number and title

· professor name

2. Table of contents

· page numbers for each major section

3. Executive summary

· summarizes the results of your analysis belongs on a separate page from the introduction to the report

4. Introduction (first page of report body)

· states the purpose of the report

· tells what the report will do

· introduces the industry and organization by name

5. Analyzing organization's resources and capabilities

· choice of organization

· organization profile

· Porter’s value chain analysis

· strategy and competitive position of the organization

· market and financial performance

6. Understanding your organization's industry

· trends in your industry

· Porter's five forces analysis

7. Conclusion

· One- or two-page summary of your analysis

8. References

· APA-style reference page

9. Appendices