project
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MARKETING MIX WEBSITE COMPARISON |
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For this project you will compare three popular burger chains that are well known regionally in the United States. Visit the below websites and fill in the answers to the questions regarding the Marketing Mix for each company (you may also need to use other websites to find the information).
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Culver’s
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Whataburger
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In-N-Out Burger
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Date Information was Retrieved from the Website |
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Product Describe the packaging.
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Product How many types of burgers does each brand offer?
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Product Does the company sell other products besides burgers? If so, list. (e.g. If they sell chicken sandwiches, you can just list “chicken sandwiches” instead of listing every type of chicken sandwich)
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Product What is the company slogan?
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Product What does the company identify as its top menu item/favorite?
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Place Where is the headquarters located?
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Place List each state where the company has a location. |
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Place Can the food be delivered? If so, list the delivery companies that will deliver their food. (e.g. Grubhub).
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Price What is the approximate price for one standard hamburger?
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Price What is the approximate price for one order of fries (large)?
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Promotion Does the homepage clearly identify the type of goods the company sells?
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Promotion Does the website offer any coupons/perks?
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Promotion Does the company have a mobile app?
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Promotion Does the company offer limited-time only menu items? If so, list an example.
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Promotion What causes or charities does the company support?
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