Tool Analysis
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 1/8
Assignments Project 2: Tool Analysis
Project 2: Tool Analysis
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Rubric Name: Project #2 15%
BMGT 495 6250 Strategic Management (2202) ZT
Criteria Equivalent to an A Equivalent to a B Equivalent to a C Equ
Porter's
Five Forces:
Industry
1.35 points
Thoroughly and correctly uses
the course material to identify
the five forces and the
components that make up each
force and using all of the
components thoroughly and
correctly discusses the
components of each force on the
industry and industry dynamics
and identifies whether the effect
of the force on the industry is
1.15 points
Correctly uses the course
material to identify the five
forces and some of the
components that make up each
force and using the components
discusses each force on the
industry and industry dynamics
and identifies whether the effect
of the force on the industry is
weak/modest/average/moderate
or strong/severe but some
1.01 points
Identifies the five forces and an
occasional component that
makes up each force and
discusses each force on the
industry/industry dynamics and
attempts to identify whether the
effect of the force on the
industry is
weak/modest/average/moderate
or strong/severe but significant
0.88
Atte
and
forc
indu
atte
the
forc
indu
miss
not
relie
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 2/8
Porter's
Five Forces:
Focal
Company
Competitive
Analysis
weak/modest/average/
moderate or strong/severe.
(1.21 - 1.35)
development or support for
reasoning is needed.
(1.08 - 1.20)
development or support for
reasoning is needed.
(0.94 - 1.07)
mat
disc
maj
or p
info
(0.8
1.35 points
Thoroughly and correctly
discusses the components that
make up each force in relation to
the focal company using
research and course material to
explain and identify whether the
company’s position is
weak/modest/average/moderate
or strong/severe.
(1.21 - 1.35)
1.15 points
Correctly discusses the
components that make up each
force in relation to the focal
company using research and
course material to explain and
identify whether the company’s
position is
weak/modest/average/moderate
or strong/severe.
(1.08 - 1.20)
1.01 points
Discusses each force in relation
to the focal company and
whether the effect of the force
on the focal company is
weak/modest/average/moderate
or strong/severe but significant
development or support for
reasoning is needed.
(0.94 - 1.07)
0.88
Atte
and
forc
the
but
forc
prov
relie
mat
disc
maj
or p
info
(0.8
1.35 points
Correctly identifies closest three
competitors. Using competitors
and focal company analyzes
products and services explaining
features, value, targets,
strengths, weaknesses and
market outlook using research
AND course material to support
reasoning.
(1.21 - 1.35)
1.15 points
Correctly identifies closest three
competitors. Correctly identifies
closest three competitors. Using
competitors and focal company
analyzes products and services
explaining features, value,
targets, strengths, weaknesses
and market outlook using some
research AND course material to
1.01 points
Identifies three competitors and
discusses products and services
explaining some of the
information related to features,
value, targets, strengths,
weaknesses OR market outlook
but needs significant
development using some
research and course material to
0.88
Atte
thre
and
disc
and
othe
but
sup
cou
disc
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 3/8
Competitive
Analysis:
Success
Factors
Develop a
Competitor
Profile
Matrix
(CPM).
Develop a
support reasoning but needs
some development.
(1.08 - 1.20)
support reasoning but needs
significant development.
(0.94 - 1.07)
maj
or p
info
(0.8
1.35 points
Identifies more than 8 key
critical success factors that fit
the industry and thoroughly and
correctly discusses each using
both the research and course
material to support reasoning.
(1.21 - 1.35)
1.15 points
Identifies 8 key critical success
factors that fit the industry and
thoroughly and correctly
discusses each using both the
research and course material to
support reasoning.
(1.08 - 1.20)
1.01 points
Identifies 8 key critical success
factors that fit the industry but
needs more discussion or does
not support using both the
course material and research.
(0.94 - 1.07)
0.88
Key
fact
but
thre
not
nee
disc
not
usin
cou
rese
(0.8
1.35 points
Correctly develops a
Competitive Profile Matrix and
explains how the matrix was
developed using both the
research and course material to
support reasoning.
(1.21 - 1.35)
1.15 points
Develops a Competitive Profile
Matrix and explains how the
matrix was developed using
some research and course
material to support reasoning
but some development is
needed.
(1.08 - 1.20)
1.01 points
Develops Competitive Profile
Matrix and explains how matrix
was developed using some
research and course material to
support reasoning but but
significant development is
needed.
(0.94 - 1.07)
0.88
Atte
a Co
Prof
may
doe
dev
sho
or c
sup
reas
(0.8
1.35 points 1.15 points 1.01 points 0.88
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 4/8
Partial
SWOT -
(OT) Table
Completes
an analysis
of the OT.
Develop
EFE matrix.
Discuss the
EFE and
how matrix
was
developed.
Thoroughly and correctly
develops an OT (includes all
elements cited) using research
for the focal company providing
more than five correct
opportunities and more than five
correct threats.
(1.21 - 1.35)
Develops an OT (includes all
elements cited) using research
for the focal company providing
five correct opportunities and
five correct threats.
(1.08 - 1.20)
Developed OT using research for
the focal company providing five
correct opportunities and five
correct threats but items may
not be properly cited OR item is
not appropriate for the 'O' or 'T'
OR does not show citation for
most items.
(0.94 - 1.07)
Atte
an O
seve
not
few
corr
opp
corr
(0.8
1.35 points
Completes an analysis of the OT
by thoroughly and correctly
discussing the elements of the
OT explaining why each element
is an opportunity or a threat
using both the research and
course material to support the
reasoning.
(1.21 - 1.35)
1.22 points
Completes an analysis of the OT
by correctly discussing the
elements of the OT explaining
why each element is an
opportunity or a threat using
both the research and course
material to support the
reasoning but needs some
development.
(1.08 - 1.20)
1.08 points
Attempts to complete an
analysis of the OT by discussing
the elements of the OT
explaining why elements are an
opportunity or a threat
attempting to use some research
and some course material to
support the reasoning but needs
significant development.
(0.94 - 1.07)
0.94
Com
ana
atte
disc
pres
to n
cou
OR
inco
pres
maj
(0.8
1.35 points
Thoroughly and correctly
develops an EFE matrix and
discusses the EFE and how
developed using both the course
material AND research to
support reasoning and
conclusions.
(1.21 - 1.35)
1.15 points
Develops an EFE matrix and
discusses the EFE and how
developed using both course
material and research to support
the reasoning but some
development is needed.
(1.08 - 1.20)
1.01 points
Attempts to develop an EFE
matrix and discuss the EFE and
how developed using minimal
course material AND research to
support the reasoning but
significant development is
needed.
(0.94 - 1.07)
0.88
EFE
pres
disc
sup
pres
info
not
sou
und
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 5/8
Conclusion
Attention
to
Instructions
nee
dev
(0.8
0.45 points
Thoroughly and correctly
presents conclusion that
emphasizes the
purpose/significance of the
analysis and the major findings,
using both the course material
and research to support
reasoning.
(0.40 - 0.45)
0.38 points
Presents conclusion that emphasizes the purpose/significance of the analysis and the major findings, using both the course material and research to support reasoning but needs some development. (0.36 - 0.39)
0.34 points
Presents conclusion that emphasizes the purpose/significance of the analysis and the major findings, using somecourse material and research to support reasoning but needs significant development. (0.32 - 0.35)
0.29
Atte
con
emp
pur
of t
the
but
eno
from
cou
nee
dev
(0.2
1.5 points
Demonstrates exceptional understanding of requirements responding completely to each aspect of assignment including minor aspects of the assignment such as using third person writing, use of direct quotes, lack of page/paragraph
1.28 points
Demonstrates excellent understanding of requirements; missed one minor elements such of not using third person writing, lack of page/paragraph numbers; use of direct quotes, lack of course material or format. (1.2 - 1.34)
1.12 points
Demonstrates satisfactory understanding of requirements; missed a key element or two minor aspects of assignment. (1.05 - 1.19)
0.98
Fai firm und req mis ele thre asp ass (0.9
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 6/8
Writing
Mechanics
APA Style
(6th ed.)
numbers, required use of course material, and assignment format. (1.35 - 1.5)
1.5 points
Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero errors noted. (1.35 - 1.5)
1.28 points
Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to five errors noted. (1.2 - 1.34)
1.12 points
Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Six to 10 errors noted. (1.05 - 1.19)
0.98
Min adh sta rule me con writ incl cap pun spe tha fou (0.9
0.75 points
No APA style or usage errors; Proper citation of source material is used throughout; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized. (0.675 - 0.75)
0.64 points
In-text citations and reference list are used but one or two APA style errors noted OR fails to use APA citations when appropriate one to two times throughout paper. (0.6 - 0.674)
0.56 points
In-text citations and reference list are used but three or four APA style errors noted OR fails to use APA citations when appropriate three or four times throughout paper. (0.525 - 0.59)
0.49
In-t and are to s styl OR APA whe five tim pap
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 7/8
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(0.4
Equivalent to an A 13.5 points minimum
Equivalent to a B 12 points minimum
Equivalent to a C 10.5 points minimum
Equivalent to a D 9 points minimum
Equivalent to an F 0 points minimum
4/8/2020 Project 2: Tool Analysis - BMGT 495 6250 Strategic Management (2202) - UMGC Learning Management System
https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=888733&grpid=0&isprv=0&bp=0&ou=456311 8/8
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