assignment

A)

Alfa Company is located in Sunnyvale. Alfa’s features are unique in order to help in improving customer experience and drive its revenue. What separates us from the competition is that Alfa includes some of the powerful categorization and search engine optimization to enable finding items for customers quick and easy. The problem that my business will solve as an E-commerce is that it will try to improve Zebra brand by enabling clients to buy products easily from anywhere at any time however they want. There are existing competitors in this platform of E-commerce business including Shopify, Jamia and OLX. Alfa is an E-commerce website that consistently delivers and offers cheaper prices to all clients. Our competitive advantage lies in definition of customer experience through interaction or feedback, we have personalized our website making it appealing to the target group, we have the right content that caters for your audience’s needs by using SEO, we have links to different channels to showcase your brand and we have partners whom we can direct access to their customer base. Zebra sells some of the arguably coolest sustainably-sourced chopsticks around the globe. There is a market for our service because we have played a vital role in transforming other business from underperforming sites to all-out sales improvement through improvement of their experience in online shopping. We have done this before for super brands like Rum Cake Factory and Hunters Chopsticks.

The management team and I have assembled includes the best elite group of developers and ecommerce marketers that are well trained and approved by Alfa to integrate their app and website. Their experience will drive the company’s success by welcoming changes needed for growth as they honor the loyalty of their customers and value of their brand. The development stage my business is currently in is the expansion stage where we run on routine and we have firmly established our presence in the E-commerce industry and we will be happy to broaden our horizon by working with Zebras by helping it venture new geographies with its products. The financial data on sales are $5 million in total revenue for three years and cost of goods sold is $2 million. The gross profit margin is therefore 60%. The amount of money I am requesting is $3 million and for investors is $2 million. The percentage of ownership I am offering in exchange for their backing is 25%. Major goals that my business has achieved so far include customer loyalty and repeat purchases; in the near future my business seeks to achieve the maturity stage of development.

B)

Product differentiation involved differentiating the product’s size, origin, branding, packing, adding features or ingredients, offering bonuses and highlighting features. The product size used stood out in the crowd due to the different sizes I offered by making my products three inches longer and three inches smaller than my competitors. I also emphasized mine to be lightweight, streamlined and slim than my competitors. I emphasized on the origin by mentioning that the product was made in specific country, region which I highlighted in the brand, this helped the product to get noticed. I placed more creativity in my branding by hiring proficient designers in the area of my product which helped to gain an advantage. My creativity in packaging went a long way to getting my product noticed in pages full of search results with products similar to mine from my competitors. I also differentiated my product by adding a simple features and ingredients, which added great contrast to other brands from my competitors. I also differentiated my product by offering bonuses which added extra value; I sourced cheap small items which I inserted into my products. I also differentiated my product by adding features to the same features through highlighting. I also differentiated my product by exposing the weaknesses of other brands after reading through my competitor’s reviews. To gain a competitive advantage and gain world-class levels of performance over other firms, I used quality differentiation by producing high quality products at a lower personalized price to acquire customer loyalty conversely to those firms offering high prices. This helped acquire wider market coverage and aggravated price competition. I used price differentiation by charging different prices for similar good including charging different prices as per the quantity of purchased goods, charging different prices for every good and charging different price for different groups of consumers for a similar product.

The expertise and knowledge harnessed was applied on understanding the needs of the customers, the business environment knowledge was used in processes, designs, and make plans for future activities and to recruit the necessary staff experienced to get the work done for business success. In order to succeed some of the resources used during planning and preparation to increase chances of success enormously include physical resources, educational resources, emotional resources and financial resources like loans, investors. Human resources that the firm was heavily reliant on included talent and the strength of employees through hiring professionals who were experienced and have track records in their area of expertise, this ensured efficient accomplishment of the mission and goal of the company with competence. The technology used included artificial intelligence which triggered a substantial amount of fear, coverage and media coverage. There was also analytics data for careful data analysis to understand performance of the market. Natural language processing technology was used for communication due to limitless potential in the workplace including deployment of open-ended surveys and improving business performance. Blockchain technology was also used especially in Human resource. Technology increased buyer’s power for products, reduce supplier power and create entry barrier. The distribution process I offered for my products included free delivery of my products at any location within 24 hours than my competitors who offered at a ledger fee. My supply chain management involved optimization of my business operations to maximize efficiency and speed leading to increase in costs. My branding strategy involved positioning of the brand, selection of the brand name, brand sponsorship, development of the brand and using private labels. I used Trademarks to protect distinguish my business, build the goodwill of consumers and solidify my reputation as the source of their goods. I used Copyrights for my original work which distinguished the work from other competitors. I used Patents to acquire a legally enforceable asset. Rewards recognition over my competitors enabled more engagement, inspiration for innovation, eager to accelerate development, optimism sharing with customers, more output and built a large customer network.