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BM147 Social Media Marketing: Project 1

Social Media Success Stories

Project Description :

Over the last 20 years, there have been over 500 different social media sites and networks created. While many have been discontinued, there are currently approximately 200 active social media sites/networks active.

For Project 1, you’ll examine some of the 50 most popular social media sites and discuss why they’re successful.

Look over the list of the 50 Most Visited Social Media Sites on pages 26-29 in your textbook. Pick 10 of the listed sites and in your own words, discuss what makes each of the sites unique. Also, explain why you think each site has been successful.

Submit your list and brief discussion of each successful site to Project 1 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Projects

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

BM147 Social Media Marketing

Student:

Instructor:

Date:

Project 1

Description of requirements

Possible Points

Your Points

Picked 10 of the listed sites and discuss what makes each of the sites unique.

20

In your own words, discussed what makes each of the sites unique.

30

Explained why you think each site has been successful.

30

Overall content has clarity and adequate supporting details

5

Formatting - margins and font size appropriate

5

Project was submitted by due date

10

TOTAL

100

YOUR SCORE: ________

Instructor Comments: