Wk3
SAMPLE PROJECT Crafting a Pipeline Development Strategy for a Small Business Contractor
Problem/Need
Small business government contractors are challenged to quickly respond to the federal and state governments’ requests for information (RFI) and requests for proposal (RFP) considered for future contracting awards.
· Small business owners may be unskilled in applying data analysis. A clear link between the use of business lead generation from data analytics tools and the business value must be established.
Scope of a Project
This project will help the owner of a small government contracting business incorporate data analytics into the strategic planning and evaluation processes for business transformation.
The Learner will work with the small business owner in developing search techniques to generate short-fused leads.
· Search results will be analyzed based upon bid outcomes.
Project Questions
Possible project questions to be answered:
1. What are the best business practices for data analysis for pipeline lead generation using software as a service (SaaS)?
2. What new business growth strategies emerge from the use of SaaS data analysis?