Marketing

What information was communicated about the products you evaluated, and how was it communicated. The communications might include (but is not limited to) signage, packaging, salespeople, advertising in the store, and so on. In K-mart you might hear about the ‘blue light special’ (do they do that still?)

What ‘noise’ did you encounter in each store (or online)? There is more to ‘noise’ than what is audible. For example, small print is noise for me now, as I cannot read it as well as I used to.

Ex.: For Oreos there was a special end-of-aisle display promoting spring colored Oreos. There were shelf tags communicating pricing, including unit price (per pound). At Turkey Hill the only communications about Oreos were the shelf tabs communicating package price. No unit pricing was communicated. This might be perceived to be deceptive as it makes it difficult for consumers to compare products.