report for product launch

Topic: Report on Launching of the Bizzo Hoodie

Submitted To: Gary Bizzo

Submitted by: Sai Eshwari Patha

Samskruthi Dosapati

Date :

Part 1: Dedication

Part 2: Acknowledgment

Part 3: Executive Summary

Part 4: Introduction

a) Vision Statement

b) Mission Statement

c) Company

d) Product

Part 5: Analysis

a) Current Market Situation

b) Objectives

c) SWOT Analysis

d) Market Survey

e) Marketing Strategy

f) Basis of Segmentation

g) Targeting

h) Market Mix

Part 6: Implementation and Control

a) Budgeting

b) Action Programs

Part 7: Annexes’

a) Customer Feedback Survey

Respected Sir,

We are pleased to submit our report on the launching of a new hoodie “ The Bizzo Hoodie” to you. We have tried our best to come up to your mark by providing unique ideas and elegant presentation. We are thankful to you for giving us an opportunity to survey, analyze and enhance our knowledge.

Acknowledgment:

Executive Summary:

This report explains the marketing plan for launching a new hoodie named “ The Bizzo Hoodie”. This product has been made by _______________ company and is approved from Ministry of ____________. At the very beginning of the report, we explained the vision and mission statement of the company. The hoodie will be introduced in the market with the help of various promotional displays, advertisements and distribution samples to the general public. This report examines that this product initially launches in Vancouver domestic market. The study includes both primary and secondary research. The primary study focuses on a survey of the competitors and the likings and dislikings of people. Through this strategy, the company can penetrate the market and ca attract bulk of customers.

For this purpose we have conducted a SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits, and objectives of the product. Then we have made the marketing mix strategy of the product. we have divided the market into segments and decide to target frequent travelers.

we have also paid special attention to the packaging, color and price of the product. We have decided to place my product in the Vancouver market, We will also promote the product through electronic media, cable and outdoor sources. We have also conducted a customer feedback survey to know the opinion of the public about our product and develop accordingly. INTRODUCTION TO THE BIZZO HOODIE

Company’s vision statement:

“Travel the world without the luggage”

Company’s mission statement:

In a world dominated by fast-fashion, we’ve slowed things down. We produce timeless, versatile pieces that have you looking great in any situation and can be worn for weeks on end without needing a wash. Bizzo Hoodie will declutter your life, allow you to travel lighter than ever, and focus on the things that actually matter. Behind every simple piece we create are there three extraordinary benefits - Simplicity, Versatility and Performance.

THE BIZZO HOODIE BUSINESS IN VANCOUVER MARKET:

Bizzo hoodie will commence its business in the Vancouver market from January 2020. The factory will be built in the 3o canal area of land in the Industrial Area of the city.

The factory is expected to match the demands of the product. We have ensured the installation of modern, sophisticated and efficient equipment conforming to the very latest standards of “Goods manufacturing Practices”.

INTRODUCTION TO “THE BIZZO HOODIE”