Product Analysis
4/12/22, 8(38 PMProduct Analysis Scoring Guide
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Product Analysis Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Analyze a product, and its target market.
Does not describe a product, and its target market.
Describes a product, and its target market.
Analyzes a product, and its target market
Analyzes a product, and its target market, including the niche characteristics and traits of the primary target market.
Analyze branding of a product, including the intended audience, packaging, and product positioning.
Does not discuss branding of the product.
Discusses branding of the product.
Analyzes branding of the product, including intended audience, packaging, and product positioning.
Analyzes branding of a product, including intended audience, packaging, and product positioning, and the influence the brand has on its product category.
Synthesize product strategies to achieve business success.
Does not evaluate product strategies to achieve business success.
Discusses product strategies to business success.
Synthesizes product strategies to achieve business success.
Synthesizes product strategies to achieve business success, including evaluating why the strategies will yield success.
Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Does not convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and writing scholarly standards.
Conveys purpose, in an appropriate tone or style. Clear, effective communication is inhibited by insufficient supporting evidence and/or minimal adherence to applicable writing standards.
Conveys purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Conveys clear purpose, in a tone and style well-suited to the intended audience. Supports assertions, arguments, and conclusions with relevant, credible, and convincing evidence. Exhibits strict and nearly flawless adherence to organizational, professional, and scholarly writing standards, including APA style and formatting.