COCO-COLA DENMARK
Uddannelse / enhed
Forfatters navn
Tekstside
Underrubrik i fed tekst.
For regular brødtekst klik på "forøge / mindske listeniveau"
Uddannelse / enhed
Forfatters navn
Tekstside
Underrubrik i fed tekst.
For regular brødtekst klik på "forøge / mindske listeniveau"
Brainstorming and problem statement Brainstorming Rules:
Defer judgement. There are no bad ideas at this point. There will be plenty of time to narrow them down later.
Encourage wild ideas. Even if an idea doesn’t seem realistic, it may spark a great idea for someone else.
Build on the ideas of others. Think “and” rather than “but.”
Stay focused on topic. To get more out of your session, keep your brainstorm question in sight.
Be visual. Draw your ideas, as opposed to just writing them down. Stick figures and simple sketches can say more than many words.
Go for quantity. Set an utrageous goal—then surpass it. The best way to find one good idea is to come up with lots of ideas.
My view on theori og praksis
Cand. Arch. MSc. Mads Henning Pedersen
5
Theory
Empiri
Empiri
Empiri
Jeres empiri
New empiri
Problem statement
What influence does the price of gasoline have on the co2 emissions?
Why does the management of company X communicate in Y way, when theory A and B recommend Z?
- The above research question contains a schism between a know theory and observed practice
It is have a theoretical delineation
It has empirical focus
8
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Examples from the archive…
How can IBIS optimise their CSR-communication to companies with the purpose of starting partnerships and how can IBIS avoid that this leads to mission drift?
How can Labster simplify and incorporate the complex purchasing units in the mapping of the customer journey for better segmentation and targeting?
How can ICES create and implement an attractive online training programme so that it can increase the enrolment from an average of 120 participants per year, to 195 in the first year?
What strategic possibilities does AllUnite have to increase their marketing efforts on the market for free internet in the European café industry?
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Linær ogcirkulære processer
Problem
Planning
Data collection
Analysis
Conclusion
A god start !
Gør som arkitekterne:
Mindmapping
Projekt Plan!!