Unit Writing Assignments

DISCUSSION

In this unit, we discussed marketing and branding. Why do you think branding is important? View the sample program names on page 334 of your textbook, and choose one or two to discuss and compare. Why do you feel these names work, or do they not work for you?

Questions

1. When discussing internal and external personnel, discuss who are involved in each personnel group and what the advantages and disadvantages of each personnel group are. Your response should be at least 200 words in length.

2. Competition happens in all types of business, including health promotion programs. Part of the implementation process includes formative research for marketing purposes. What type of questions should you, as the planner, use in your formative research? What is your reasoning behind the questions you chose to use for your marketing purposes?  Your response should be at least 200 words in length.

Unit VI Case Study

From the CSU Online Library, in the Academic Search Complete database, read the article:

Mayfield-Johnson, S., Rachal, J., & Butler, J. (2014). "When we learn better, we do better”: Describing changes in empowerment through photovoice among community health advisors in a breast and cervical cancer health promotion program in Mississippi and Alabama. Adult Education Quarterly, 64(2), 91-109.

Based on what you have learned about formative research and health promotion programs thus far, discuss:

· (  the issue,

· (  who the priority population is,

· (  was there a needs assessment performed,

· (  how was the data gathered and analyzed, and

· (  were strategies used?

Be detailed and specific in your case study, using examples from what you have learned so far in this class.

Your paper should be a minimum of 500 words in length. You must use at least one scholarly source other than and including your textbook to complete this assignment. All sources used, including your textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations must be in APA style.